Alina BondarencoMBA2A

CONTENT STRATEGY

Home page

1. Fist of all it is remarkable to notice that they have 9 most common languages, important also that the official language of the website is not in greek which facilitates the navigation for the international clientele.

2. There is a booking engine directly accessible, also special offers and rewards.

3. Missing links to social media.

http://www.hotelpalladium.gr/

Accomodation page

- A very short description with key points about the room – quite useful- Possibility to either book each individual room by clicking underneath

booking engine for this particular room – also a positive thing- By clicking on the picture we find ourselves with a more detailed

description page of the room but no possibility to book it from here – need to return to previous page – I would suggest adding a book now button on the description page.

http://www.hotelpalladium.gr/hotel_mykonos_accommodation

Booking external linkhttps://palladium.reserve-online.net/hotel-room.cfm?rm_type=JSSPJ

• Positive things are the fact that the language is adapted directly to your location

• All necessary information as well as pictures are present also location and special offers

• Direct booking

http://www.hotelpalladium.gr/mykonos_special_offers

- The offers are nicely summarised

- Also they make packages to Santorini Island as well as information about it for those interested.

- Maybe puting forward the current offer would be more accurate for the customer

Locationhttp://www.hotelpalladium.gr/mykonos_beach_hotel

- Very original way of showing location- Distances from key places are present and

easily accessible- Maybe a google map (interactive location

button would be a plus for some customers)

Conclusion• Overall a very positive experience• Quite informative – but not too charged• Navigation is very easy• Booking is easily accessible

On the Gallery page - http://www.hotelpalladium.gr/palladiumhotelmykonosThey are guiding to Flickr page for full size downloadable pictures