Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your...
Transcript of Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your...
![Page 1: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/1.jpg)
Content,social media+ SEO
Best practices in making sure your content gets in front of the right audience
Christopher CarfiDirector, Content Marketinglinkedin.com/in/ccarfi@ccarfi
![Page 2: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/2.jpg)
3 keys to rocking content
Content + social
Discussion
Content + SEO
Plan your strategy
Going global with content
![Page 3: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/3.jpg)
Photo by Jakob Owens on Unsplash
Plan your strategy
![Page 4: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/4.jpg)
Before doing anything, define the objectives, metrics, and goals for your investment in content.
Our primary goal was growing the amount of organic traffic that came to our content by over 50% in a year.
(No pressure.)
![Page 5: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/5.jpg)
Photo credit: DaMongMan on Visualhunt.com / CC BY
3 keys to rocking content
![Page 6: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/6.jpg)
Economicimpact
Experienceimpact
Scaleimpact
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Photo by Aravind Kumar on Unsplash
Going global with content
![Page 8: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/8.jpg)
ColombiaPeru
Mexico
Canada
India
UnitedKingdom
Turkey
Australia
U.A.E.
ArgentinaChile
Spain
Germany
![Page 9: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/9.jpg)
Photo by Ross Sokolovski on Unsplash
Content + social
![Page 10: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/10.jpg)
Make sure that your goalsfor social are clear, andstart tracking metrics fromday one.
Depending on your goals, youmay need to track yourcampaigns…relentlessly.
![Page 11: Content, social media + SEO€¦ · Content, social media + SEO Best practices in making sure your content gets in front of the right audience Christopher Carfi Director, Content](https://reader035.fdocuments.net/reader035/viewer/2022071017/5fd0fd13f26baa1ecd2c9c7a/html5/thumbnails/11.jpg)
Photo by Sean Thomas on Unsplash
Content + SEO
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Aligns with the searcher’s intent
Aligns with your brand’s authority
Is lengthy enough to be the definitive answer
Works great on mobile
Loads fast
Includes visuals
Is considered authoritative by others
Keeps visitors engaged https://www.godaddy.com/garage/10-tips-for-choosing-the-perfect-domain-name/
Successful content…
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Content,social media+ SEO
Best practices in making sure your content gets in front of the right audience
Christopher CarfiDirector, Content Marketinglinkedin.com/in/ccarfi@ccarfi