Content Regionalization. Business Context Top Regional Websites Scope of Work Glimpses Industry...
-
Upload
elinor-johnson -
Category
Documents
-
view
213 -
download
0
Transcript of Content Regionalization. Business Context Top Regional Websites Scope of Work Glimpses Industry...
Content Regionalization
Business Context
Top Regional Websites
Scope of Work
Glimpses
Industry Illustrations
Business Context
Hindi is mother tongue of the nation
366 million first language users
121 million second language users
44% Internet users in India prefer Hindi as a language of
use
25% Internet users prefer regional languages
International example of regionalization – Baidu (Chinese
search engine is the world’s 5th highest visited site
Industry Illustrations - Telecom
Acquisition
Regional Bi lingual application formsHoardings in local language
Regional products
Service
Communication in preferred Language* (Bills/Service letters)SMS in various languages
All service messages in three languages (Region, English and Hindi)Multi lingual IVRs (Region specific)
Regional Content – Songs/ Videos/News
English
Marathi
Hindi
Vodafone Kiosk
Industry Illustrations - Banking
Account opening forms Bi lingual forms
English
Hindi
Marathi
ATM Screens Website
Industry Illustrations - Insurance
Website
IRDA Communication
Application forms
Welcome kit
Customer communication (Notice, Statements)
Not all
Multi lingual IVR
Advertisements
Website
Industry Illustrations - Observations•There have been serious attempts to establish regional communication/ channels
•Multiple channels have been used and frequently accessed interfacehave been prioritized
•Regionalization framework is evolving – lack of holistic framework
•Technology and physical interface are being used
•Use of languages is localized in case of physical communication/Interface (Forms/letters)
•Industry riding on existing infrastructure – especially telecom
•Technological interface allows a central platform to all languages
Language Website Alexa World rating Alexa Indian rating
Hindi Songs.pk 663 53
Tamil Raaga.com 1898 149
Kannada Thatskannada.oneindia.in
529 28
Gujarati Divyabhaskar.co.in 8506 511
Malyalam Manoramaonline.com
1989 230
Top regional websites
Regional websites in India are amongst top 500 websites in the country
Scope of Work
Hindi translation and unicode conversion of 201 pages
Supporting in translation and transliteration strategy/
vocabulary
Modules/pages impacted
Personal banking
Accounts and deposits
Loans, cards
Online and Insta Banking
Safe banking and others
Modules
Illustration of Transliteration
Glimpses – icicibank.com/hindi
Thank You