Content Marketing Boot Camp: Your Guide to Content Strategy, Creation, Promotion, and Measurement
Content Promotion for your Content Marketing Strategy
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Transcript of Content Promotion for your Content Marketing Strategy
Push Your Content to the Next Level
@JordanKasteler
Lead Generation
Overview
• Creating vs Promoting Content• Sharing Success• Promotion Don’ts • Promotion Do’s• Content Measurement
Lead Generation
Time Spent Sharing
Lead Generation
Top Shared Post
Lead Generation
Top Shared Posts
Lead Generation
Top Shared Post
•45,000+ unique pageviews
Lead Generation
Post Promotion - Pulse
2k visits
Lead Generation
Sharing & Traffic Correlation
Lead Generation
Promotion Don’ts
• Don’t Spam. Use tactics sparingly.• Don’t share if you don’t feel good about your content. If it isn’t good enough. Make it better or don’t share it.
Lead Generation
Link Sharing Sites
Lead Generation
Niche Link Sharing Sites
Lead Generation
Visual Sharing Sites
Lead Generation
Social Groups
Lead Generation
Indicate Authorship
Lead Generation
Niche Forums
Lead Generation
Syndication Sites
Lead Generation
Paid Syndication Sites
Lead Generation
Make It Easy to Share & Link
Lead Generation
Link to Past Content
Lead Generation
Get Employees to Share
Lead Generation
Email Others
Lead Generation
Sharing Timing
Lead Generation
Resharing
Lead Generation
Support Sharers
Lead Generation
Support Sharers
Lead Generation
Support Comments
Lead Generation
Cross Promote
Lead Generation
Email Signature
Lead Generation
Measuring ROI
Questions?
@JordanKasteler
![The Content Promotion Strategy Decision Tree [INFOGRAPHIC]](https://static.fdocuments.net/doc/165x107/547e684bb47959a7508b4ba7/the-content-promotion-strategy-decision-tree-infographic.jpg)
