Content Modeling: How to Structure Your Content
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Content Modeling: How to Structure your Content
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Transcript of Content Modeling: How to Structure Your Content
Content Modeling:How to Structure your Content
Why Content Model?
Why Content Model?
What is a Content Model?
• A document defining the structure of each content type
and the user experience for content authors and editors within a CMS
Why Content Model?
Why Content Model?
Why Content Model?
COPE(Create Once, Publish Everywhere)
Step-by-Step1. Identify Content Types
2. Design Display Templates
3. Define Meta Data
4. Write Author Instructions
1. Identify Content TypesGroups of content that share consistent fields or attributes, display templates and relationships
Common Types:• Article• Blog Post• Event• Product
1. Identify Content TypesYES, create a content type:– Predictable Properties– Consistent Formatting– Sorting and Filtering– Relationships
DON’T create a content type:–Only a few items–Basic Page content type will
suffice
1. Identify Content Types (example)
2. Design Display TemplatesFor each content type (with some exceptions)…
Single Display Template(s)• Design for a single item
of said content type• i.e. News Article page
List Display Template(s)• Design for a list of multiple
items of said content type• i.e. News Landing page
3. Define Meta DataMeta Data are the consistent fields or attributes shared across items in a content type
Basic fields• Title• Description• Date
Image/Display fields• Full-size photo• Thumbnail• Turn on/off
promos
Relational fields• Topic Category• Audience Category• Related Items
TitleSubtitle
BodyFull-size image
Topic category
Date
Description
Thumbnail photo
4. Write Author InstructionsTo preserve the integrity and vision of your design, provide clear instructions for each piece of Meta Data
4. Write Author InstructionsRemember!• Suggest
image dimensions and character counts
The Result
The feedback from our staff, volunteers, and users has been great. It definitely was a learning curve the first week, but overall has been a major improvement to the organization of our content.
-NMFA Web Team
“”
Cliff’s Notes• You should be Content Modeling• Steps:
1. Identify Content Types2. Design Display Templates3. Define Meta Data4. Write Author Instructions
• Result: Happy Clients, Happy Designers
Want More?• Karen McGrane– Presentations:• Adapting Ourselves to Adaptive Content• Content Strategy for Mobile
– Book: Content Strategy for Mobile
• Sara Wachter-Boettcher– Book: Content Everywhere
The End!Contact Me: [email protected]://www.slideshare.net/LaceyKruger
