Content Matters: Making Meaning on the Web
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Transcript of Content Matters: Making Meaning on the Web
Content Matters
Making Meaning
on the Web
Georgy Cohen Crowdsource Summit #hewebcrowd
https://www.flickr.com/photos/pocait/6866502621/sizes/l
I’m Georgy.
I’m Georgy.
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My career path.
I’m Georgy.
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One common thread.
I’m Georgy.
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What is content?
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Content is everywhere.
I’m Georgy.
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It’s our framework for action.
I’m Georgy.
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Content guides us.
I’m Georgy.
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What is content strategy?
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I’m Georgy.
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“Check yo’self before you wreck yo’self.” !
~ Ice Cube
I’m Georgy.
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What is content strategy?
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I’m Georgy.
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“Planning for the creation, delivery, and governance of useful, usable content.” ~ Kristina Halvorson
I’m Georgy.
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I’m Georgy.
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I’m Georgy.
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Content strategy makes things…
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Functional
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Example via http://unhelpfulerrormessages.tumblr.com/
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https://www.flickr.com/photos/carbonnyc/5241459773https://www.flickr.com/photos/saltygal/1289079855Example via http://designmodo.com/microcopy/
I’m Georgy.
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Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/
Engaging
Engaging
Engaging
I’m Georgy.
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Example via http://www.smashingmagazine.com/2013/06/17/five-ways-prevent-bad-microcopy/
I’m Georgy.
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Accessible
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Accessibility
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I’m Georgy.
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Clear
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I’m Georgy.
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Example via http://blog.hubspot.com/marketing/sexiest-ctas-on-the-web-li
Actionable
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Mobile
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Example via http://alistapart.com/article/your-content-now-mobile
I’m Georgy.
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ClarityUsable
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Clarity
I’m Georgy.
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Meaningful
I’m Georgy.
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I’m Georgy.
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Readable
I’m Georgy.
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Durable
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•Messaging •Information architecture
•Content audit •Editorial calendar •Governance •Guidelines •Templates •Training •Measurement •Strategy
…and so on.
I’m Georgy.
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“Check yo self before you wreck yo self.” !
~ Ice Cube
How can you become
a content strategist?
I’m Georgy.
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How do you become a content strategist?
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English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !
!
I’m Georgy.
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How do you become a content strategist?
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English. Marketing. Technical communication. Library science. Computer science. Graphic design. Sociology. !
(It doesn’t really matter.)
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
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I’m Georgy.Here’s the secret...
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I’m Georgy.
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How do you become a content strategist?
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Care about the web. !
Care about content.
Be an advocate for meaning.
https://www.flickr.com/photos/spam/5086168739/
Resources
I’m Georgy.
https://www.flickr.com/photos/carbonnyc/5241459773
How do you become a content strategist?
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Or…
I’m Georgy.
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I’m Georgy.
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linkedin.com/in/georgy
I’m Georgy.
I’m Georgy.
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Thanks!
@radiofreegeorgy