Matching Businesses like yours with Storytellers who care

CONTENT MATCH

As a traditional trained and freelance journalist I noticed, that more and more of the business I get is online.

On the pro side that means that there are more outlets, more possibilities to publish, more people who put content out there.

On the downside it means, that many people/publications do not want to pay (much) for content anymore.

My Challenge

Despite the ever growing platforms and possibilities for writers and content providers, just 1 in 10 authors can make a living from writing alone, a drop from 40% just a decade ago* Price drop due to content mills and mass produced

content -> Frustration Since many writers simply love to write, they still

publish great content or create personal blogs, but: they do not get paid for it the often valuable content mainly remains unnoticed

Ouch!Nobody wants to pay for my content

(*source: Authors Licensing and Collecting Society)

Who could those writers provide valuable content for?

The Question is…..

On top of having to take care of the daily workload, small business owners today have to do a lot more to promote their business than just listing their contact information in the Yellow Pages.

Lack of time Lack of assets for an in house strategic marketing

team Feeling lost in the overwhelming amount of

information about digital marketing online

Help! I need someone to promote my Business

ContentMatch strives to provide an online hub and platform where small businesses and content providers can connect easily and effectively.

The Idea

Just another idea? No Market & Many established competitors

Upworks, fiverr, etc How to differentiate? Where is the market niche? What is missing

No team No marketing experience No technical experience

Current State: Dissatisfaction

Specific target group: Connecting small businesses with writers and content providers who care about the product or service offered.

“Matching point” is a common interest/hobby. Writers: Think of the one thing you love to do, the one

thing you are excited about when you wake up in the morning. That is what you will connect with, when signing up as a writer with ContentMatch!

Small business owner can establish a personal connection to their “digital storyteller” from the moment they log on to ContentMatch – making it easy to cross the threshold to online marketing.

Vision: Refining the IdeaPersonas!!!!!!

We needs FANS: Spread the word Get writers/bloggers interestedRecruit businesses, network!(s)

1) Establishing a Team - NOW! 2) By December: Develop and build a working online platform. 3) By December: Establish an online presence on at least two

to three social media platforms and reach 100 Facebook Likes.

4) By December: Marketing strategy that will differentiate ContentMatch from other competitors

Vision: SMART Goal

There are two basic capacities From One-Woman’s Idea to ContentMatch Team From zero up to a working platform KPI’s: From – To goals to establish an online presence and

network Establish and Increase Face Book likes from 0 to 100 by December Establish presence on 10 relevant Facebook Groups by December

5 blogger or writer groups 5 small business groups

Establish Newsletter and increase subscribers from 0 to 20 Increase LinkedIn Followers and share Project ContentMatch Establish and increase Instagram Followers from 0 to 50 by December

Vision: From - To

Vision: KPI Scorecard

Team ContentMatch Josefine Koehn (concept & idea) Wolfgang Leon (backend) Ricardo Cornejo (photography

Early Outcome Win 1: Team ContentMatch

Early Outcome Win 2: Website & Backend ready to get connected

BACKEND

FACEBOOK 183 Facebook Page Likes (mid Oct – Dec

1st) Highest Single Post reach: 539 Member and posts in 15 blogger groups Member in 5 business networking groups in

Miami

Early Outcome Win 3: Social Media

LINKEDIN 241 Followers (+50 since November) 23 views for article published on LinkedIn Rank of profile views improved by 28 % in 2 weeks (mid

Nov – Dec)

Facebook: Screenshots

183 Page Likes as of December 7

Early Outcome Win 4: 23 Newsletter Subscribers

1) Grow the Team 2) Refine the Website/Platform 3) Grow a network of likeminded content providers as well as businesses

and media outlets who are looking for authentic content. Social Media Goals

FB – 400 Page Likes by June 2015 LinkedIn – 600 Followers Instagram Twitter

Grow Email List to 200 by June 2015 Connect and Network offline with local blogger, writer, social media, tech groups

6) Establish ContentMatch as Expert in the field of web content Get publications as web content specialist in business magazines Content roadmap for blog, LinkedIn articles, slide share

7) Kickstarter 8) Launch Event (#campaign): Be.Do.Happy. Be.Write.Succeed.

Goals & Strategies for the Future

If you could do whatever you wanted….

you…?

What makes you rise and shine every morning?

YOU!!!

Thank You!

Be.Write.Happy.

Send your Happy Writer pic #contentmatchus for a free

profile/acc0unt on ContentMatch!

FB: Blogger Groups: Blogging Boost Creative Bloggers Promote your Blog Bloggers United Blog Engagement/Promotion Group SheKnows & BlogHer Social Media Influencers Amazing Creative Bloggers and Crafters Deutschlands Blogger: Ein Projekt Social Media Club Florida Florida Business Networking Miami Young Professionals Network

Early Win: Online Prescence

Smaller, more affordable web marketing companies do not offer an ongoing relationship to build and service a strong content marketing strategy

Existing freelancer-hubs tend to be heavily online-focused, more impersonal and are not specific to a certain location

Competitors: http://www.entrepreneur.com/article/245953 Upwork – very broad, multi step Toptal: Just Developers and Designers, no

Content Elance Freelancer: Bidding process Fiver – does not pay enough

Competitor Scan