Content marketing world_mobile and tablet content distribution_8_17_2012
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#cmworld Mobile and Tablet Content Distribution @johnfoleyjr John Foley, Jr. interlinkONE / Grow Socially @JohnFoleyJr • #cmworld
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Mobile and Tablet Content Distribution September 6th – 10:30am There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience. John will cover items such as: How to develop a strategy to reach your mobile audience Options for building mobile websites, landing pages, blogs, and more Best practices for integrating mobile with other distribution channels, such as print and email Considerations regarding building a mobile App vs. a mobile website And more! We hope that you will join us as you look for ways to reach the growing mobile audience!
Transcript of Content marketing world_mobile and tablet content distribution_8_17_2012
#cmworld
Mobile and TabletContent Distribution
@johnfoleyjr John Foley, Jr.interlinkONE / Grow Socially
@JohnFoleyJr • #cmworld
#cmworld
• For Being Here!
• For Being Willing to Learn and Engage!
• For Liking My Boston Accent!
First… THANK YOU!
#cmworld
• Brief Introduction
• Why Mobile Is Critical
• Developing a Mobile Strategy
• Getting Mobile: Optimizing Your Online Content
• Integrating Mobile with Other Channels
• Final Thoughts and Questions
Today’s Overview
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Brief Introduction
I’ll Be Brief, I Promise!
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• Grow Socially, Inc. – Online Marketing/Social Media– Plan, Manage, Execute and
Measure
• interlinkONE– Enterprise Marketing
Management Software– Plan, build, manage, execute
and measure all marketing activities
Intro: John Foley, Jr.
I love Mar(H)keting!
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Printers - Business Transformation
Mailers, Fulfillment Providers
- Business Transformation
All Businesses- Untethered Communications Oct 2012
The Books
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• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
Keep Your Phone On!
@JohnFoleyJr
#CMWorld
#cmworld
Get Involved!
• Grab your handout card! I want feedback!
I hope you’ll participate!!
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Ready to Get Involved?
• POLL Question #1:
What is your biggest mobile marketing challenge today?
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Why Mobile is Critical
Smartphones, Tablets, and You
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Mobile is Shaking up Marketing!
• Devices: Smartphones, Tablets
• QR Codes
• Near Field Communication (NFC)
• Augmented Reality
• SMS/Texting
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Smartphone Adoption
50% Smartphone Adoption in the U.S.
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Smartphones and Web Browsing
Source: Morgan Stanley
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Big Brands Are Moving Forward
June 6th, 2012, http://www.dmnews.com/walmartcom-ceo-mobile-is-the-future/article/244569/
“We have to embrace these changes. What we have to do is provide anytime, anywhere access. The customer
is demanding that.”
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Mobile is Changing Our Behavior
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Mobile Devices and Email
• Are you making money through your email efforts right now?
• If so, you must stay ahead of the mobile curve!
• Test designs/layouts of Email
• Test links/pages
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Mobile and Search
Via Infographic Produced by Trinity Marketing
URL: http://www.digitalbuzzblog.com/infographic-2012-mobile-growth-statistics/
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Why?
Think About Your* Website
* Or your customer’s website!
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But on a smartphone…
= Source: http://www.flickr.com/photos/23844524@N03/5002051362/
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Developing a Mobile Strategy
Success starts with a Plan…
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Strategy Question
• What are your mobile audience’s needs and goals?
Photo Credit: http://www.caxiamgroup.com/blog/approach/user-personas-a-must-have-in-web-design/
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Strategy Question
• How much content does your mobile content truly need?
Photo Credit: http://www.flickr.com/photos/nicmcphee/
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Strategy Question
• How Will You Acquire Data from the Mobile Audience?
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Getting Mobile: Optimizing Your Online Content
Options, Solutions, and Advice
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• Optimized To Fit
• Quick to Load
• Easy to Read
• Easy to Interact With
Mobile Website Goals
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3 Options for BuildingMobile Websites
• Plugins
• Responsive Design
• Separate Mobile SitePhoto Credit: http://www.flickr.com/photos/21460573@N08/6490155575/
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• WPTouch:Popular WordPress Plugin:
-- Automatically transforms your WordPress website into a mobile-ready version
Option: Plug-Ins
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Option: Responsive Design
Responsive design• Flexible Grids• Media Queries• Flexible Images
Photo Credit: http://baymard.com/blog/trying-out-responsive-design
http://www.abookapart.com/By Ethan Marcotte
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Option: Separate Mobile Website
• Dedicated Mobile Site
• Treat the needs of the “on-the-go” user differently than those of a desktop/laptop browser.
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• iFlyMobi
• MoFuse
• Wapple
• And more!
Mobile Website Building Tools
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• Keep Your Audience in Mind: What are their Needs from a Mobile Device?
• How much design control do you need?
• How often does your content change?
Deciding Which Option is Best
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• Say LESS• Use the Inverted Pyramid• Put more important content first• Use clear headlines and headings• Consider the users’ goals• Establish trust• Use active voice
Guidelines for Web Copy
Important Stuff
Fluff
Pyramid Writing
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• Short and Sweet (Say even less) • Forget the Fancy Fonts• Front Load Your Content• Organize the Frontload• What’s the offer?• Call to Action
Tips for Mobile Content
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Integrating Mobile with Other Channels
Driving Traffic to YourMobile Content
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Ready to Get Involved?
• POLL Question #2:
Which technologies have you used to reach the mobile
audience?
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QR Codes & Print: Point to Mobile Websites!
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NFC: Lots of Potential Uses!
• “Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
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Tap To Connect!
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Final Thoughts and Questions
Key Takeaways and More
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Should You Have a Mobile App?
• Pros– It’ll Create Buzz
– Could Provide a Great Experience for Customers & Prospects
• Cons– Requires
development across multiple platforms
– Comes with an additional barrier of entry (find app, DL)
– Lots of Apps Stink
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• Email• SEO• Web Browsing• Social Media• Interactive Print
Mobile Website: The Destination of Many Entry-Points
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• Mobile is not just a trend, or buzz-worthy: it’s a major disruptive influence on the world of communications & marketing.
• The Time is Now: Mobile-Optimize Your Content and Start Reaching the Mobile Audience.
Final Takeaways
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Resources for You
• Free White Paper on Mobile Marketing and Content Distribution!
Get it at http://iFlyMobi.com
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More Resources for You
• http://iFlyMobi.com
• http://QReateAndTrack.com
• http://GrowSocially.com
• http://interlinkONE.com
• http://Twitter.com/JohnFoleyJr
#cmworld
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
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