Content Marketing World Sydney: 125 tweeted takeaways
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![Page 1: Content Marketing World Sydney: 125 tweeted takeaways](https://reader033.fdocuments.net/reader033/viewer/2022052522/554a6fbeb4c90579288b4e4a/html5/thumbnails/1.jpg)
We scrolled through thousandsupon thousands of tweets from #CMWorld Sydney
We really did. It was exhausting.
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No, seriously, we really did.
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Top 125 tweets#CMWorld Sydney’s To bring you
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It was an outstanding 72 hours.So outstanding, the event’s hashtag, #cmworld, fast became a Twitter trend.
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This Old Marketing was broadcast live for the first time, with Joe Pulizzi and Robert Rose welcoming guests (another first!) Todd Wheatland and Tim Washer.
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And the outageously talented @kellykingman graced the 300 attendees from 13 countries with her finely-crafted graphic recordings.
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It was jam-packed with all kinds of things.
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Like crucial life lessons
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Intense physical activity
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Supermodels
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Typos (A beautiful irony when one considers the sheer number of copywriters in attendance)
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Hard-hitting stats
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Eloquent adages
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AcronymsA suprisingly entertaining inevitability
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And sharks
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But there were lots of content marketing insights, too.
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Like predictions and acute industry observations
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Models and frameworks and strategies, oh my!
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http://kevinrcain.com/resources/content-matrix/
Models and frameworks and strategies, oh my!
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Models and frameworks and strategies...
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Oh my! They were big on this stuff, weren’t they?
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Helpful tips and advice
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Sorry, lots of helpful tips and advice
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Facts and research
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Snackable stats
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And case studies and examples
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Hungry, anyone?
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And the nitty-gritty stuff?
Well...
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Lots of them
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Value
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Lots of them, too
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Let’s say it was a pretty creative couple of days
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Of course, storytelling remains the belle of the marketing ball
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Video and mobile were given a mention[insert understated, marginally sarcastic tone here]
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What about content auditing & measurement? Tick.
http://content-science.com/products/content-quality-checklist/
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The relevance (and importance) of print? Tick.
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http://www.change.org/en-AU
Thought leadership? Tick.Although one of the event’s more prominent delegates was on the brink of launching a coup d’état against the beloved term.
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And finally, personalisationBecause where would we marketers be without it? Destitute, we assume.
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All images courtesy of Content Marketing World Sydney’s wonderful delegates. Complaints & compliments may be forwarded directly to @mahlabmedia
For content marketing insights, tips & advice visit:
mahlabmedia.com.au/blog
@mahlabmedia
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