CONTENT MARKETING

Since 2011, search volume around content marketing has risen nearly 500%.

Jan-07 Jan-08 Jan-09 Jan-10 Jan-110

20

40

60

80

100

120

• content marketing

• content marketing agency

• content marketing examples

• content marketing definition

• content marketing plan

CONTENT MARKETING

Why such growth? Put simply, content marketing works.

Doubles conversion to

Blogs most valuable form for

Delivers more leads by

Trusted by customers by

Delivers positive ROI for

Considered more valuable among customers by

Provides more indexed links by

Provides more indexed pages by

0% 50% 100% 150% 200% 250% 300% 350% 400% 450% 500%

12%

37%

54%

58%

82%

82%

97%

434%

CONTENT MARKETING

86% of companies use an average of 13 forms of content to engage with an audience…

• Social media content

• Newsletters

• Website articles

• Blogs

• In-person events

• Videos

• Research reports

• Case studies

• Illustrations/photos

• White papers

• Online presentations

• Infographics

• Webinars

CONTENT MARKETING

… yet only 38% consider their own content marketing effective. Such challenges include…

41%

20%

18%

12%

7%

1%

Producing engaging con-tentProducing enough contentLack of budgetLack of buy-inProducing enough varietyOther

CONTENT MARKETING

Then, of course, there’s the problem of finding enough time and enough resources.

69%

31%

Lack timeEnough time

41%

59%

Lack resourcesEnough resources

Connect. Create. Convert.

CONTENT MARKETING

Our professional content marketing services connect at each point on the customer journey…

CONTENT MARKETING

Our professional content marketing services connect at each point on the customer journey…

• Social media content

• Website content

• Articles

• Blogs

• Press releases

• Marketing communications

• News

CONTENT MARKETING

Our professional content marketing services connect at each point on the customer journey…

• Newsletters

• Website articles

• Blogs

• White papers

• Research reports

• Case studies

CONTENT MARKETING

Our professional content marketing services connect at each point on the customer journey…

• Emails

• Blogs

• Product reviews

• Product descriptions

• Social media content

CONTENT MARKETING

Our professional content marketing services connect at each point on the customer journey…

• Emails

• Blogs

• Product reviews

• Social media content

• How to guides

CONTENT MARKETING

Our professional content marketing services connect at each point on the customer journey…

• Emails

• Blogs

• Social media content

• Special offer promotions

• News

CONTENT MARKETING

And, like any good recipe, the ingredients and method we follow to create content are essential.

CONTENT MARKETING

The result is content that converts speculators intoleads, leads into sales, and sales into revenue.

Traffic

Engagement

Sales

Revenue

Connect. Create. Convert.