Geo-Targeting Paid Search Tactics: Have We All Been Doing It Wrong?
Content Marketing Tactics for Targeting Millennials
-
Upload
stringcan-interactive -
Category
Marketing
-
view
2.816 -
download
1
Transcript of Content Marketing Tactics for Targeting Millennials
In the case of millennials content
marketing expectations are highFlickr CC: @10ch
Providing the public with creative content
is growing in importance
This generation is looking for something
to connect with and relate to
Flickr CC: @wwwcuate1968
So what is the best way to relate to these
consumers?
Flickr CC: @Yasmeen
Here are 3 content tactics that may prove
useful in getting millennials interested in
your content!Flickr CC: @uomouranio
When tailoring content to a millennial
audience it is important to factor in their
age, location, and cultural interests
Flickr CC: @cuttlefish
It is important for it to be genuine and make
your brand more human and relatable
Flickr CC: @DamonStyer
Focus on quick, informative, and targeted
content to relate to this generationFlickr CC: @emiliokuffer
Millennials have high content
expectations with low patience levels
2. Make it original
Flickr CC: @jesusbelzunce
Millennials want to stay informed,
discover what they didn’t know before,
and get a sense of escapeFlickr CC: @rkphotos
After being bombarded with over 5,000 marketing
messages a day, we have cultivated the ability to
bypass unoriginal content
Flickr CC: @jypsygen
Through creation of unique content you
can capture the millennial audience and
construct a lasting brand reputationFlickr CC: @bigtallguy
3. Make it visually appealingFlickr CC: @deathtogutenberg
Millennials rarely want to interact with an
advertisement
If logos and call to actions cover your
content, consider it ignoredFlickr CC: @piratechickan
However if it’s visually pleasing it has been
shown to draw in the millennial crowd
This generation is conditioned to pass
by “salesy” content
Flickr CC: @anonymouscollective
Visual content allows millennials to
absorb key information quickly
Flickr CC: @lsaxbaldphotography
Whether it’s a video or image, millennials
want something that delivers actual
value, not just your sales pitchFlickr CC: @jakerust
Informative and creative content can make or
break how your brand relates to this audience
Flickr CC: @Jonathan
Focus on what you are presenting, and
make sure it aligns with their beliefs,
interactions and behaviors!Flickr CC: @ihtatho
Tap into the millennials desire for
discovery
Don’t give them any reason to ignore
your content marketing!Flickr CC: @orangegreenblue
THANK YOU!
Want to share your
thoughts? Check out
our blog!
Need help with
digital strategy?
Contact us here!