Content Marketing Strategies for Web Hosting Companies
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Transcript of Content Marketing Strategies for Web Hosting Companies
DO YOU KNOW HOW CONTENT
MARKETING WORKS FOR WEB
HOSTING COMPANIES?
This guide will help you create
your content marketing strategy
and brainstorm ideas for content
assets.
FIND OUT WHO YOUR
TARGET CUSTOMERS ARE
The target buyers of hosting
services could be divided in two
main groups:
● B2C - End-users
● B2B - Designers/ Developers
Improve your content strategy
for attracting new customers
Improve your content strategy
for attracting new customers
Improve your existing content
for pleasing and keeping
current clients
CREATE A SURVEY
Here are some survey tools you
can use:
● Google Consumer Surveys
● Wufoo
● Survey Monkey
● Qualaroo Insights
Don’t stop with one survey. If you
tend to use more questionnaires,
you’re probably forgetting about
A/B testing.
CONTENT STRATEGY 101:
RELEASE YOUR KNOWLEDGE
USE YOUR EXISTING CONTENT
Before you start creating new
stuff, you can share the content
you already have.
How will that help?
● The search engine bots will
crawl them and you will have
lots of new pages on your
domain.
● With this shared knowledge
you will position your brand as
an expert before potential
clients.
CREATE NEW
CONTENT
Create new content targeted
specifically at your buyer
persona, so that you can both
rank better in search engine
results and generate leads.
Lead generation strategy is mostly
used for B2B clients. The content
assets you create should be
available in a downloadable
format.
Make sure your newly generated traffic
lands on the right pages.
Well-targeted call-to-action (CTA)
buttons at the bottom of each article are
the best way to convert these end users
into paying customers.
CONTENT IDEAS
PERSONA A:
END USERS
If you are primarily servicing end
users, you may target them with
the following types of content:
Tutorials and how-to videos:
How-to guides for website
creation or website building tools.
Website security guides and
tools: Website security is one of
the top priorities for every owner
who makes money from her/his
website.
Website uptime tools: A mobile
app which tracks website uptime
and alerts every time the user’s
site is down is a great way to
target your potential clients.
PERSONA B:
DESIGNERS / DEVELOPERS
If you find out that it’s mainly website design
and development companies who refer clients
to you or want to attract referrals from these
kinds of companies, you can appeal to them
by creating these kinds of assets for them:
PERSONA C:
AFFILIATES
If you target mainly affiliates, you
need to create great marketing
materials. Point out the top
benefits your customers can get,
so that affiliates can use them to
attract users.
Hop Online is a full service Content Marketing
agency, helping businesses to achieve their
goals through a strong online presence. We
create and deliver successful content
marketing strategies and social outreach
community building for big and small brands
around the globe.
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