Content Marketing Services Opportunities for Publishers
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Transcript of Content Marketing Services Opportunities for Publishers
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Joe PulizziFounder, Junta42 | Content Marketing InstituteCo-Author, Get Content Get Customers
Content MarketingServices
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Who’s Joe Pulizzi? (@juntajoe)
• Speaker, blogger, evangelist, entrepreneur for content marketing.
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The Perfect Storm of Content
Search Engine Optimization
LeadGeneration
Social Media
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25.5%
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B2C 2x
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Interactive Services
Web Content Strategy
Social Media
Search Engine
Optimization
Direct Marketing
Public Relations
Traditional Media
Advertising Agencies
Custom Publishers
Content
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• Unpredictable revenue streams
• Agency-type processes
• Possibly lower margin business
• Ultra competitive
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Search EngineOptimization
Video / Webinars / Webcasts
Sharable / Gated
Content
Social Media / Blogs Apps /
Branded Software
Mobile/iPad
Listening /Reputation
Management
Online Analytics / Measuring
Web Content Strategy
Targeted Print/In-Person
ContentMarketing
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Focus on your niche (be very picky)
What can you be the best in?
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Decide – do you do it all or are you focused?
What can you be the best in?
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Content Strategy?
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Walk the talk
How will they know?
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Ideas You Can Use
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Lead Gen – White Papers
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Lead Gen – Webinars
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High-EndON24Stream57
Low-EndGo-to-Webinar
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Lead Gen – Marketplace/ Business Matching
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Education and Training
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Engagement – Blogging/Social Media Service
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Listening/ Research Service
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Listening Service (Research)Create a monthly fee to listen for customers
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Ways to Connect:http://joepulizzi.com
@JuntaJoe
Thank You!