Content marketing @ Server Density
-
Upload
server-density -
Category
Marketing
-
view
373 -
download
2
Transcript of Content marketing @ Server Density
![Page 1: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/1.jpg)
If marketing is a path to your goals then content is a path to
your customers’ goals.
Max ZahariadisServer Density @campuslondon@serverdensity@maxzografos
C O N T E N T M A R K E T I N G t h a t d o e s n ’ t s u c k
![Page 2: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/2.jpg)
reciprocityits not a new concept
![Page 3: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/3.jpg)
We have serious persuasive power immediately after someone thanks us.
~ Robert Cialdini
Essential Reading:Robert B. Cialdini
Influence
![Page 4: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/4.jpg)
If marketing a path to your goals then
content is a path to your customers’ goals
![Page 5: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/5.jpg)
Bad content is bad marketing
![Page 6: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/6.jpg)
Neither does FacebookGoogle doesn’t like bad content
![Page 7: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/7.jpg)
When you generate articles based on keywords, you open yourself to the criticism that your content lacks sincerity.
~ Greg Sterling, LA Times
![Page 8: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/8.jpg)
impressing robots vs. impressing humans
![Page 9: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/9.jpg)
I was tired of doing posts that were obsolete three hours after I wrote them. I wanted evergreen content that didn’t have to be updated constantly in order to hunt traffic. I wanted to publish things that were useful.
~ Brian Lam, The Wirecutter
![Page 10: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/10.jpg)
Focus on quality to win long-term.
~ Joe Coleman, Contently CEO
![Page 11: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/11.jpg)
serve specific customer needs
![Page 12: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/12.jpg)
The craft of writing
![Page 13: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/13.jpg)
Be honest. Have a voice
![Page 14: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/14.jpg)
Paul Arden It’s not how good you are,
It’s how good you want to be
Do not covet your ideas ~ Paul Arden
![Page 15: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/15.jpg)
Essential Reading:How Not to Write a Novel
Newman, Mittelmark
Step #2: Cut
passive voice
long vocabulary words
repetitions
cliché
adverbs
![Page 16: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/16.jpg)
Bleed in the first line. Make it human ~ James Altucher
![Page 17: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/17.jpg)
We have serious persuasive power immediately after someone thanks us.
Articulate your unique idea. Why are you in business? What are you all about?
Creating content is an essential human activity
Bad content is inessential.
Kung fu: Creating content is a long term, disciplined practice. Be content. Enjoy the work.
Conquer empty pages with first drafts. Never be afraid again.
Be honest. Have a voice.
![Page 18: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/18.jpg)
reap the rewards
Essential Reading:The Artist’s WayJulia Cameron
![Page 19: Content marketing @ Server Density](https://reader034.fdocuments.net/reader034/viewer/2022052706/5888f05a1a28ab87728b65bd/html5/thumbnails/19.jpg)
you really should get in touch @serverdensity @maxzografos