Content Marketing is Sold Wrong
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1 Content marketing is sold wrong. Content marketing is sold wrong.
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Content marketing is sold wrong. Marketing gurus, rockstars and ninjas pump out blog posts touting the power of content marketing but rarely do they touch on the simple truth: Content marketing is hard work. There is NOT a captive audience waiting to hear what you have to say. We have to put in the work of telling our story over and over and over again if we want to build an audience. Content marketing works in every industry, for every business, every time... but it takes work to success.
Transcript of Content Marketing is Sold Wrong
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Content marketing is sold wrong.
Content marketing is sold wrong.
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We’re told to shout as loud as we can…
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and a captive audience will be anxiously awaiting our every word.
and a captive audience will be anxiously awaiting our every word.
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Then we sit back and relax, while the money
rolls in.
5Except what we really find is no one wants to listen.Except what we really find is no one wants to listen.
6In practice, content marketing is hard work.
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You must have a strategy…
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for telling your story.
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So that Google can find you and…
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customers can find you.
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It’s the hard work of telling your story over and over that captures customers attention.
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Only then will you win at
content marketing.
Only then will you win at
content marketing.
I am Ryan Hanley• Vice President of Digital Marketing – TrustedChoice.com – AgencyNation.com
!• President - Hanley Media Lab – www.RyanHanley.com
!• Producer - Content Warfare Podcast – www.ContentWarfarePodcast.com
