Content marketing infographic
1
Marketing Content Marketing Content INFOGRAPHIC CONTENT MARKETING STATS 2014 B2B CONTENT MARKETING USAGE (BY TACTIC) 0 20% 40% 60% 80% 100% 87% - Social Media - Other than Blogs 83% - Articles on Your Website 78% - eNewsletters 71% - Case Studies 70% - Video 70% - Articles on Other Websites 69% - In Person Events 61% - White Papers 59% - Webinar / Webcasts 44% - Research Reports 40% - Micro-sites 38% - Infographics 38% - Branded Content Controls 33% - Mobile Content 32% - eBooks 31% - Printed Magazines 29% - Books 28% - Virtual Conferences 27% - Podcasts 26% - Licensed / Syndicated Content 26% - Mobile Apps 25% - Digital Magazines 24% - Print Newsletters 20% - Annual Reports 11% - Games / Gamification 77% - Blogs B2B marketers believe LinkedIn is the most effective social media network for content promotion. Slideshare, Instagram, and Google+ have experienced the biggest growth in usage among platforms for content promotion. 27,000,000 pieces of content are shared each day 93 % 93% of B2B marketers use content marketing, a 2% increase over 2012. 60% of marketers create at least one piece of content each week. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 57% of marketers report custom content is their top marketing priority for 2014. 62 % 57 % 60 % 44 % 73 % 48 % 44% of marketers have a documented content strategy. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. 73% of organizations have someone in place to oversee their content strategy. 50 % 70% of consumers prefer to get to know a company through original articles. 50% of consumer time online is spent engaging with custom content. 70 % 0 20 40 60 80 100 Organizational Goals for B2B Content Marketing 82% - Brand Awareness 74% - Lead Generation 71% - Customer Aquisition 68% - Tough Leadership 45% - Sales 47% - Nurturing 64% - Engagement 57% - Loyalty 57% - Web Traffic Change in Amount of B2B Content Creation (Over Last 12 Months) 2%- UNSURE 5%- LESS 41% MORE 20% SAME AMOUNT 32% SIGNIFICANTLY MORE 0% 5% 10% 15% 20% 25% Percent of Total Marketing Budget Spent on B2B Content Marketing The average amount allocated to b2b content marketing rose from 26% In 2012 to 33% in 2013, and has now settled firmly in between. The most effective B2B marketers spend a higher percentage (39%) of their budgets on content marketing than their least effective peers do (16%). 100% 75%-99% 50%-74% 25%-49% 10%-24% 5%-9% 1%-4% 0% Average Spent: 30% 0 10 20 30 40 50 60 70 80 Functions that B2B Marketers Outsource 64% - Writing 54% - Design 30% - Content Distribution/Syndication 22% - Editing 13% - Measurement/Analytics 8% - Content Planning & Strategy 5% - Buyer Persona Creation Writing and design are the two functions most likely to be outsourced. (Source: CMI) (Source: AOL) (Source: HubSpot) 69% of content market- ers feel a lack of time is their greatest challenge. Nearly half of marketers struggle with producing engaging content. Only 23% of marketers struggle to gain buy-in for content marketing. 23% 69% 50%
Transcript of Content marketing infographic
Marketing ContentMarketing Content
INFOGRAPHICCONTENT MARKETING STATS 2014
B2B CONTENT MARKETING USAGE(BY TACTIC)
0 20% 40% 60% 80% 100%
87% - Social Media - Other than Blogs83% - Articles on Your Website
78% - eNewsletters
71% - Case Studies70% - Video70% - Articles on Other Websites
69% - In Person Events 61% - White Papers
59% - Webinar / Webcasts 44% - Research Reports
40% - Micro-sites 38% - Infographics38% - Branded Content Controls
33% - Mobile Content 32% - eBooks
31% - Printed Magazines29% - Books
28% - Virtual Conferences27% - Podcasts
26% - Licensed / Syndicated Content 26% - Mobile Apps
25% - Digital Magazines 24% - Print Newsletters
20% - Annual Reports 11% - Games / Gami�cation
77% - Blogs B2B marketers believe LinkedIn is the most e�ective social media network for
content promotion.
Slideshare, Instagram, and Google+ have experienced the biggest growth in usage among platforms for content promotion.
27,000,000 pieces of content are shared each day
93% 93% of B2B marketers use content marketing, a 2% increase over 2012.
60% of marketers create at least one piece of content each week.
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
57% of marketers report custom content is their top marketing priority for 2014.
62% 57%60%
44% 73%48%
44% of marketers have a documented content strategy.
48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations.
73% of organizations have someone in place to oversee their content strategy.
50%
70% of consumers prefer to get to know a company through original articles.
50% of consumer time online is spent engaging with custom content.
70% 0
20
40
60
80
100
Organizational Goals for B2B Content Marketing
82% - Brand Awareness 74% - Lead Generation
71% - Customer Aquisition68% - Tough Leadership
45% - Sales47% - Nurturing
64% - Engagement 57% - Loyalty
57% - Web Tra�c
Change in Amount of B2B Content Creation
(Over Last 12 Months)
2%- UNSURE
5%- LESS
41%MORE
20% SAME AMOUNT
32%SIGNIFICANTLY
MORE
0%
5%
10%
15%
20%
25%Percent of Total Marketing
Budget Spent on B2B Content Marketing
The average amount allocated to b2b content marketing rose from 26% In 2012 to 33% in 2013, and has now settled �rmly in between.
The most e�ective B2B marketers spend a higher percentage (39%) of their budgets on content marketing than their least e�ective peers do (16%).
100% 75%-99% 50%-74% 25%-49% 10%-24% 5%-9% 1%-4% 0%
Average Spent: 30%
0
10
20
30
40
50
60
70
80
Functions thatB2B Marketers Outsource
64%
- W
ritin
g
54%
- D
esig
n
30%
- Co
nten
t Dis
trib
utio
n/Sy
ndic
atio
n
22%
- Ed
iting
13%
- M
easu
rem
ent/
Ana
lytic
s
8% -
Cont
ent P
lann
ing
& S
trat
egy
5% -
Buye
r Per
sona
Cre
atio
n
Writing and design are the two functions most likely to be outsourced.
(Source: CMI)(Source: AOL)(Source: HubSpot)
69% of content market-ers feel a lack of time is their greatest challenge.
Nearly half of marketers struggle with producing engaging content.
Only 23% of marketers struggle to gain buy-in for content marketing.
23% 69% 50%
![25 Outstanding Content Marketing Tools [Infographic]](https://static.fdocuments.net/doc/165x107/5598f7ef1a28ab73278b4737/25-outstanding-content-marketing-tools-infographic.jpg)
![Content Marketing Statistics 2014: 4 Significant Facts [Infographic]](https://static.fdocuments.net/doc/165x107/554d11f9b4c905d4568b51db/content-marketing-statistics-2014-4-significant-facts-infographic.jpg)
![Content Marketing Benchmark: Is Your Content A+ Material? [Infographic]](https://static.fdocuments.net/doc/165x107/58efe5321a28abb9068b462d/content-marketing-benchmark-is-your-content-a-material-infographic.jpg)
![2013 Content Marketing Trends [INFOGRAPHIC]](https://static.fdocuments.net/doc/165x107/549c1cb4b47959ca318b4636/2013-content-marketing-trends-infographic.jpg)
![7 Myths About Email Marketing Content [a WGM Infographic]](https://static.fdocuments.net/doc/165x107/55ad4eac1a28abaa7f8b463a/7-myths-about-email-marketing-content-a-wgm-infographic.jpg)
![B2B Content Marketing: Have a Strategy in 2014 [Infographic]](https://static.fdocuments.net/doc/165x107/55d51d5dbb61ebc5498b45e6/b2b-content-marketing-have-a-strategy-in-2014-infographic.jpg)
![Content Marketing: Products vs. Services [Infographic]](https://static.fdocuments.net/doc/165x107/559cc1ff1a28ab74788b45ce/content-marketing-products-vs-services-infographic.jpg)