1 Marketing Roundtable Meetup April 26, 2011 Real World Marketing in an Online World 1.
Content marketing in the Real World
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CONTENT MARKETING in the real world Real? Yes please
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How to match the buyer journey with what your targets really want. How to give them what they want when they want it - and move them from unaware to customers and ardent fans. Find more useful hints athttp://www.technoledge.com.au/b2b-blog
Transcript of Content marketing in the Real World
CONTENT
MARKETING
in the
real world
Real? Yes please
WITH SO MUCH HYPE, WHERE DO YOU START?
Think about what YOU want…
Contacts who don’t know you or if you could
help them?
Or Customers who rave about you?
HOW DO YOU GET THEM THERE?
Give them what they want
THEY want to
Look around
Gather data
Understand better
See who can help
Make a shortlist
Make the right choice
Be happy forever
YOU want to
Attract them
Engage them
Inform them
Show them
Convince them
Close them Keep & grow them forever
Your CONTENT drives every stage
confirms SALES OPPS
signs up CUSTOMERS
builds TRAFFIC, BRAND
& THOUGHT LEADERSHIP
micro-converts & gathers DATA
generates LEADS
qualifies PROSPECTS
retains & converts them to FANS
GREAT CONTENT PPC, Blog Posts,
Social Media,
Media releases,
SEO’d web content
Calls to Action,
Landing pages
White Papers, e-Books, Videos,
FAQ, Slideshares
Webinars, Demos, Spec Sheets,
Brochures, Feature Comparisons,
ROI & Problem-solving Guides
Case studies, References,
Trial, Proof of Concept
Proposal, Contract,
Implementation & Training guides
How to get more Value, Functions & Scale,
Feedback Surveys, Customer only,
Peer2Peer & Partner events
Give them WHAT they want WHEN they want it
YOUR CONTENT
Find you
Find out about you
Understand you
See how you help
Shortlist you
Choose you
Rave about you
THEY YOU
PPC, Blog Posts,
Social Media,
Media releases,
SEO’d web content
Calls to Action,
Landing pages
White Papers, e-Books, Videos,
FAQ, Slideshares
Webinars, Demos, Spec Sheets,
Brochures, Feature Comparisons,
ROI & Problem-solving Guides
Case studies, References,
Trial, Proof of Concept
Proposal, Contract,
Implementation & Training guides
How to get more Value, Functions & Scale,
Feedback Surveys, Customer only,
Peer2Peer & Partner events
RESULT?
Success. Everyone’s happy.
SO, WHY NOT GET STARTED?
If you need a hand, give us a call
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