Content Marketing for SEO
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Transcript of Content Marketing for SEO
State'of'Search9'India'
Source:!Netmarketshare!and!business5standard.com!!
Google'97%'
Yahoo'1%'
Bing'1%'
Others!1%!
Indian'Search'Engine'Market'Share'
www.pagetraffic.com-
• Hummingbird!• Google Panda: 28+ updates • Google Penguin: 6 updates • Exact9Match'Domain'(EMD)'Update''• Page Layout: 2 updates • 79Result'SERPs!• Link'Warnings!• Knowledge'Graph!• Venice!• Other'Monthly'Updates:'390'
Google Algorithm is Constantly Changing
@iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency Hall of Famer) invented this model (AIDA) in 1898.
via Wikipedia
LINK BUILDING
UX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEO ON-
PAGE SEO
CONTENT MARKETING
In 2014, SEO is
This
Understanding the Customer Journey The!customer!shopping!journey!can!classified!into!sequenBal!stages.!
Awareness!
ConsideraBon!
Intent!
Due!Diligence!
Decision!hHp://gweb5think5tools.appspot.com/customer5journey5to5purchase/!
Not'common,!mostly!occurs!with!high!Bcket!
items!
Awareness ! Generally!shorter!key!
phrases!!! Typically!core!business!
terms!or!category!terms!! Very!high!search!volume!! Lower!conversion!rates!! Example:!
! handbags!! sweaters!! Dresses!
Awareness'
ConsideraZon'
Intent'
Due'Diligence'
Decision'
Consideration ! Generally!253!word!
keywords!! one!idenBfier!+!!the!root!! Lower!search!volume!! BeHer!conversion!rates!! Higher!amount!of!
keywords!in!this!stage!! Example:!
! Brand'+'category!samsung!mobile!
! Gender'+'category!Women’s!sweaters!
! Need'+'Category!plus5size!dresses!
! Brand'+'Discount!dominos!coupons!
Awareness'
ConsideraZon'
Intent'
Due'Diligence'
Decision'
Intent ! Generally!354!word!keywords!! two!idenBfiers!+!!the!root!! Even!lower!search!volume!! Even!beHer!conversion!rates!! Example:!
! Local'(keyword)!samsung!mobile!delhi!
! Brand'+'model'(keyword)!samsung!galaxy!s5!
! Price'idenZfier'+'brand/product'category'+'product!samsung!s4!price!
! Best'+'brand/a^ribute'+'model/product'type!best!samsung!mobile!phone!under!15000!
Awareness'
ConsideraZon'
Intent'
Due'Diligence'
Decision'
Due Diligence ! Common!for!high5Bcket!items!! Keywords!to!understand!financial!
commitments!! benefit/return!of!post5purchase,!warranty,!
reviews!(product!specific),!comparison!! Example:!
! Brand'+'model'+'reviews/customer'service/a_ermarket'! Samsung!galaxy!s5!reviews!! Samsung!galaxy!s5!warranty!! whirlpool!gold!refrigerator!reviews!! samsung!s4!vs!nexus!5!! 2012!honda!city!resale!value!
! Less!common!for!most!retail!shopping!
Awareness'
ConsideraZon'
Intent'
Due'Diligence'
Decision'
Decision ! Generally!4+!word!keywords!! four!or!more!idenBfiers!+!!the!root!! Can!include!“Buy”!or!“Shop”!! exact!specs!of!product!search!! Example:!
! Buy'+'brand'+'model'+'a^ribute'+'value'prop!! Google!nexus!5!free!shipping!! levis!jeans!size!38!!
! Brand'+'model'+'pricing'+'value'prop!! sony!cybershot!dsc!wx50!digital!
camera!cheap!!Generally!fewer!keywords!in!this!stage,!many!customers!convert!via!direct!load!
Awareness'
ConsideraZon'
Intent'
Due'Diligence'
Decision'
Website: www.pagetraffic.com Email: [email protected] Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com Facebook: www.facebook.com/pagetraffic.in
THANK YOU!