Content Marketing for Lawyers
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Content Marketing for Lawyers
#fluencecontent #solosmall2012 Blois Olson, Principal
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What is Content Marketing?
innovative insight. connected content. exciting executions
![Page 3: Content Marketing for Lawyers](https://reader033.fdocuments.net/reader033/viewer/2022061302/5491c58bb47959763e8b5473/html5/thumbnails/3.jpg)
Defining Content Marketing
• All that crap in your head, and in your files, and from CLE’s that your clients should know.
• Anything you say, write, think, or opine on that has an audience larger than the one client it is intended to help.
innovative insight. connected content. exciting executions
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You’re an expert…
• Even though you can’t call your self one…you can show that you are one.
Comment on legal issues of the day. Share experiences through blind case studiesEducate about the process, what to expect.Share how your, successes, how you practice/relate to clients…New laws, regulations, precedents…
innovative insight. connected content. exciting executions
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Strategy.
innovative insight. connected content. exciting executions
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Your future clients biggest challenge…
innovative insight. connected content. exciting executions
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Search.
innovative insight. connected content. exciting executions
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Choose Your Channels.
innovative insight. connected content. exciting executions
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Create Content.
innovative insight. connected content. exciting executions
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Curators
innovative insight. connected content. exciting executions
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Distribute It.
innovative insight. connected content. exciting executions
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Test + Measureinnovative insight. connected content. exciting executions
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Test + Measure
innovative insight. connected content. exciting executions