Building &

Engaging Your

Social

Community@GreenleafBookGr

#ideasthrive

Blogging and Social Media

CORRIN FOSTER

Marketing ManagerGreenleaf Book Group

WELCOME

@GreenleafBookGr #ideasthrive

TWEET TO WIN

If you have a strong, loyal community, you can do anything.

Jacob DeHartco-founder, Threadless

The Wheel of Community

BLOGGING

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

BLOGGING

The Hub• Original Content• Social Icons• Subscription• Call to Action• Bio• Contact Info• Buy Links

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

BLOGGING

Consistency• Content• Posting

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

BLOGGING

Optimization• SEO• Shareable• Comments

SOCIAL MEDIA

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

SOCIAL MEDIA

Momentum

Be Selective

Evaluate

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

FACEBOOK

• 71% of adults use Facebook• 56% of adults 65+ use

Facebook• Accounts for 31% of all seniors• 77% earn less than $30,000/yr• Skews significantly female

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

TWITTER

• 23% of adults use Twitter• Beginning to skew male• Daily engagement

dropping• 27% earning more than

$50,000/yr

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

LINKEDIN

• 28% of adults use LinkedIn• More popular than Twitter• 50% of college educated

internet users 13% of users engage daily

• Core demographic aged 30-49• College educated

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

PINTEREST

• 28% of adults use Pinterest

• 17% of users engaged daily

• Dominated by women• Skews young• 50+ demographic growing

quickly

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

INSTAGRAM

• 26% of adults use Instagram• 53% of those aged 18-29 use

Instagram• 49% of users use the site daily• Teens from wealthy

households• Leading in terms of prestige• Skews urban

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

GOOGLE+YouTube

• Google+• Usage numbers vary greatly• Google possibly phasing out

• YouTube• Reaches more adults aged 18-34 than

any single cable TV network• Reaches half of all people aged 18-34• Top rated by millennials• Top in search results

CONNECTING

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

CONNECTING

Build Your Profile

Align With Influencers

Start Sharing

ENGAGING

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

ENGAGING

Reciprocate

Be Proactive

Offer Value

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

FACEBOOK

• Create a Page• Claim Vanity URL• Pay to Play• Call to Action• Photos• Space Updates• Schedule• @Name

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

TWITTER

• Public Profile• No Twitter Eggs• 80/20 Rule of Tweeting• @Name• #Hashtags• No Auto DMs• Schedule updates with caution• Twitter Parties• Lists

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

LINKEDIN

• Personal vs. Business Use• Claim Vanity URL• Link to your other social

profiles• Establish Thought Leadership• Solicit Recommendations• Join Groups

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

PINTEREST

• Optimize• Organize• Consistency• Balance• Group Boards• Engage• Go Pro• Quality & Quantity

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

INSTAGRAM

• Tell Your Story• Link to other social networks• @Name• #Hashtags• Location Tags• Engage

Q&A

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

Q&A

What are some techniques for encouraging blog comments?Is guest blogging a good strategy?

Can a blog post be used on multiple sites?

VISION & MOTIVATION

Questions about blogging and social media?Tweet @GreenleafBookGr #ideasthrive

Q&A

Is it okay to share content across all social media channels?Personal vs. Professional. Which style is better?

@GreenleafBookGr www.greenleafbookgroup.com

Thank you!