Content marketing, Blogging as an effective marketing tool
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Transcript of Content marketing, Blogging as an effective marketing tool
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Content Marketing
a good content marketing strategy
Babu Appat
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E-Age Marketing
Part of a good content marketing strategy, blogging helps you position yourself as an
expert in your area
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A Good Content Marketing Strategy
consists of producing and publishing information that builds trust and
authority among your ideal customers.
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Building Brand Loyalty
It is a way of creating relationships and community so people feel loyal to your
brand, and it helps you become recognised as a
thought leader in your industry.
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Blogs
Successful blogs play a pivotal role in delivering your brand message, and
help drive sales without using traditional hard-sell tactics.
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Help Making Better Decisions
They don’t merely push out your sales pitch over and over — they offer insights,
answer common questions, and help readers make better decisions
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Content is King
The key to successful blogging is creating content that your target audience wants
to read.
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5 steps for creating a successful blog
The steps below will help you create a content marketing strategy for your blog that ensures you will
reach your goals
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1. Understand your goals
It’s important to know what you want to accomplish and how you’ll
measure your success.
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Ask these Questions
• Do you want to promote new products and services?
• Are you trying to attract a particular target market?
• Would you like to create a community and foster engagement with your customers and prospects?
• Are you looking to improve your search ranking?
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Form a Clear Understanding of the need
Make sure you have a clear understanding of what you are trying to achieve before you start blogging, otherwise you risk disappointment
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2. Know your audience
You have to build up a thorough knowledge about the target
customers to who you are going to talk through your blogs and
other E-contents
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Some Relevant Questions
• Who are you trying to reach? • Where do they spend time online? • What do they want and need from a blog
like yours?
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Basis of our Blogging Strategy
These data points should be the basis of your blogging strategy.
All of your blog content should be written with your target audience in
mind.
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Lest you may mar the apprehension
If it isn’t, it can be detrimental — you run the risk of confusing your readers about your brand and
breaking the trust they have in your ability to deliver articles they want to
read consistently in the future
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3. Write with your readers in mind
We harp on the fact that in-depth customer knowledge which you
continuously improve as days go by, is an important requisite of effective
blogging.
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Your Unique Voice
Identify ways in which you can add your unique voice to the
discussion that already exists about your industry and brand.
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Your Product – A Better Solution
Determine your value proposition — a clear statement that explains how
your product solves customers’ problems, delivers specific benefits,
and communicates why people should buy from you instead of from
your competition.
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Thus Create an Edge over Others
Armed with this information, you can identify your niche and hype your differentiators by creating content
around topics that offer special insights and analysis not offered by
other blogs
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4. Be consistent
Consistency is really important. You should keep on trying to improve the
offer through the blog on a pre-determined periodicity.
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Update at Regular Intervals
Have you ever heard someone say, “If you don’t update your blog daily, there’s no
reason for people to visit it”? Well, that’s not quite true. But it is important to post
regularly so you can retain subscribers and attract new ones.
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One Post a Week
It is a lot of fun but also very challenging, so I suggest one blog
post a week.
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Sustain and Grow
You will be thankful that you can, not only able to retain your audience, but grow it as well via social media
and syndication.
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Consistency PaysBeing consistent helps you meet your
audience’s expectations and create a place they trust and visit over and over.
That consistency will reward you with reader loyalty.
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Additionally
Use techniques like:• SEO Search Engine Optimised Content• Embedded Videos of your products • Relevant External Links to your other blogs• Product shots of yours• Your own product albums etc
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5. Use marketing tactics to create visibility
“If you build it, they will come” isn’t a viable blog marketing
strategy.
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Blog- a Viable Marketing Strategy
Promoting your blog is an essential element of attracting interest for your content, and thus for your
products and services.
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Visibility
Make efforts to create visibility for your content.
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ExamplesExamples include making it easy for your
readers to share your content via social media platforms like Twitter, Facebook,
Pinterest, and LinkedIn; using social bookmarking sites such as StumbleUpon and Digg; and syndicating your content through RSS (Real Simple Syndication).
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Learn More about Blog Marketing
120 ways effective ways to Market your BLOGS
For this you may please contact [email protected]