It has been said that the essence of

marketing is to get people with a need

to KNOW you, LIKE you, and TRUST

you.

Getting their attention so that they can

come to know you is the first and

foremost challenge for every business

owner.

It has been said that the essence of

marketing is to get people with a need

to KNOW you, LIKE you, and TRUST

you.

Getting their attention so that they can

come to know you is the first and

foremost challenge for every business

owner.

And that is where great content

comes to the rescue!

Whether your content is composed of

written words, spoken words, or words

portrayed through images or video, the

prize eventually goes to those who

manage to connect with and create a

relationship with their ideal customer.

And this happens primarily with

words.

You run a good company that provides

a good product or service. You have

customers who like your company and

buy your product.

But are you anything more than merely

a commodity to them? If they think

about you at all, is it just about the product or service you sell them?

You run a good company that provides

a good product or service. You have

customers who like your company and

buy your product.

But are you anything more than merely

a commodity to them? If they think

about you at all, is it just about the product or service you sell them?

Written content that is valuable in the

eyes of your customers and prospects

is vital to deepening and broadening

their relationship with your company.

Words that are targeted, substantial,

and relevant will help build those

relationships and add to their

experience with your firm.

Great content will take your

company to another level of

impact and significance in the

lives of your customers.

“By delivering content that is vital and relevant to

your target market, you will begin to take on an

important role in your customers’ lives. This

applies to your online, print, and in-person

communications. And this is the same role that

newspapers, magazines, TV, radio,

conferences, workshops, and Web sites have

played in the past.”

Joe Pulizzi and New Barrett, Get Content, Get Customers

“By delivering content that is vital and relevant to

your target market, you will begin to take on an

important role in your customers’ lives. This

applies to your online, print, and in-person

communications. And this is the same role that

newspapers, magazines, TV, radio,

conferences, workshops, and Web sites have

played in the past.”

Joe Pulizzi and New Barrett, Get Content, Get Customers

Written content can inform your

prospect or customer on what

action you want them to take

next…

The greatest form of words at work in your

business is in content that provides your

constituents with value.

Not the typical “sales-ey” stuff that’s been

produced since the beginning of

commerce, but content that informs,

educates, inspires, and even entertains

your customers.

The greatest form of words at work in your

business is in content that provides your

constituents with value.

Not the typical “sales-ey” stuff that’s been

produced since the beginning of

commerce, but content that informs,

educates, inspires, and even entertains

your customers.