Content Marketing And Narrative
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Content Marketing and Narrative
Transcript of Content Marketing And Narrative
Content Marketing and Narrative
We’re here to talk about narrative and content marketing
Creating great narratives
Using content marketing to
drive conversations
Amazing campaigns
Wait, what is narrative?
• A fancy word for a story
• But more than that: it’s about creating structure and a sequence of events that is logical, engaging and rewarding
Why is narrative important?
• It ties disparate events into a logical order
• Narratives are comfortable
What makes a great narrative?
Brand’s story
Customer’s story
Why is this a great narrative?
Brand: it tells a powerful story about the product
Audience: it’s a truly American tale
Personal element: it’s about families and people connecting over time
Narrative + content marketing • Content marketing creates a space for
narrative-driven conversations between customers and brands.
• Remember this:
Brand’s story
Customer’s story
Telling your story together
Set a narrative
Populate content
Encourage customers to
share
Art of the Trench
The Scary Part
You got trolled!
The Really Scary Part
What if nobody comes to the party?
Let’s get back to Chevy
They told us a great story….
….but they didn’t let you tell yours
With content marketing you can do both
Questions?
