Content Marketing 101: How Your Business Can Stand Out In a Crowded Space - Jordan Scheltgen, CAVE...
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Transcript of Content Marketing 101: How Your Business Can Stand Out In a Crowded Space - Jordan Scheltgen, CAVE...
![Page 1: Content Marketing 101: How Your Business Can Stand Out In a Crowded Space - Jordan Scheltgen, CAVE Social](https://reader031.fdocuments.net/reader031/viewer/2022030207/58ac20cd1a28abf03a8b502b/html5/thumbnails/1.jpg)
Content Marketing 101 –
How Your Business Can
Stand Out In a Crowded
Space
![Page 2: Content Marketing 101: How Your Business Can Stand Out In a Crowded Space - Jordan Scheltgen, CAVE Social](https://reader031.fdocuments.net/reader031/viewer/2022030207/58ac20cd1a28abf03a8b502b/html5/thumbnails/2.jpg)
Jordan Scheltgenhttps://www.facebook.com/jscheltgenTwitter: @CaveJordanS
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What is content marketing?
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Content Marketing is:
“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute
A serious grind.
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Why is it important?People read through messaging like, “we always believe in quality.”
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People are evaluating content
“Today's business buyers do not contact suppliers directly until 57 percent of the
purchase process is complete.” - Google
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What are you creating?
Blogs Infographics Videos
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What are you really doing?
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So, where do you start?
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Start with one.
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A small audience is not a bad audience
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Grow, one at a time.
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The Fallacy of Content Marketing
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Disproportionate Results
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You have to promote the heck out of your story• Social media
• Influencers• Reposting on other sites
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But Jordan, our business is boring.
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Make Content People Want to Read• Make truly interesting content• Write things you would want to
share yourself
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Community• You’re not selling your service,
you’re selling yourself• Helps you build trust with
community members
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Give value before worrying about receiving it from people.
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Give before you get: Mention others first
• Give value to other companies before expecting them to mention you.• Entertains your existing
audience
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Create relationships with influencers
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Create relationships with Influencers who can connect you with audiences