Content Management Systems: Making the Right Choice

Nej Gakenyi CEO and Founder

Norman Graves CTO

Who are we?

Full service digital agency

Founded in December 2009

Teams in UK and Southern Europe

Kentico and Sitecore certified partners

CMS-driven solutions:

Integration

Implementation

Nej Gakenyi

Norman Graves CTO

40 years’

experience

CEO and

Founder

Over

years’ experience

12

1980s 1986 1989

1993 1995 1995 1996 1996

1997 1998 1998

2001 2001 2001 2002 2003

Sitecore established Ektron’s first CMS Drupal Telerik WordPress established

Documents management systems SGML mark up language HTML – the language of the web

DYNAMIC

Episerver’s first CMS Typo3 Ektron established – online editor

BroadVision established Interwoven Vignette Fatwire Documentum

STATIC

Consolidation and productisation

June 2003

August 2003

August 2003

September2003

2003

February 2004

2004

August 2004

August 2004

2005

Interwoven acquires MediaBin

Open Text acquires Gauss

Interwoven acquires iManage

Vignette acquires Intraspect

FatWire acquires divine Content Server

Vignette acquired Tower

Kentico established

Interwoven acquires Software Intelligence

Open Text acquires Artesia

Hummingbird acquires Red Dot

1000s

of CMSs

Used by over

250,000,000

websites

One size doesn’t fit all…

Validate the business need

Understand stakeholder

and business requirements

Identify functional requirements

Shortlist vendors

Identify the

implementation partner Conduct a CMS review

Carry out request for proposal (RFP)

Carry out proof of concept (P.O.C.)

Start the procurement process

1

2

3

4

5 6

7

8

9

Typical CMS selection process

Core features to look for

• Security

• Ease of use

• WYSIWYG editor

• Performance and

scalability

• Structured content

• Standards compliant

• Documentation

• SEO friendly

• Analytics integration

• Mobile support

• Functionality

• Internationalisation

• Metadata

Advanced features

forms

calls to action

e-commerce multilingual

capability

page layout editing

analytics

email marketing

multivariate testing

targeted content

persona management

product catalogues mobile responsiveness

integration with third party systems

microsites

personalisation

Open source Pros • Free • Plug-ins for added functionality • Flexible • Not limited to one source Cons • You get what you pay for • Help and support • Security

Licensed vs Pros • Consistency • In-built features • Flexible • You get what you pay for • Help and support • Security

Cons

• Cost of purchase • Cost of maintenance

Don’t get

caught by

surprise

marginal cost

Development costs

Maintenance costs

expect

the

unexpected

Terms and conditions

Always read the fine print

Can you keep a secret?

Arm yourself with

information

Analysts

• Insight

• Agnostic comparisons

• Fact-based

• Global and local

Vendor websites

What are vendors driven by?

Increasing the bottom line or happy customers?

Make sure whoever builds your site

receives adequate support from the vendor

Is your website in safe hands?

Marketers selling

marketing tools using

marketing tools

They’re watching you

How to make the right choice: • Match the CMS system to your business needs, not vice versa

• Be aware of the costs involved, whether you’re going for an

open source or licensed CMS

• Don’t get caught by surprise, always read the small print

• Negotiate

• Do your research: look for impartial sources

• Make sure the CMS is well-documented and that developers

have access to adequate support

• Watch out for targeted marketing.

Don’t be fooled

by a wolf in sheep’s

clothing.

Feeling lucky?

stand D64

Get in touch

@greenrivermedia

info@green-river-media.com

www.green-river-media.com