Content Management System/Web Quality Initiative

Administrative Departments

• Web page editing tool

• Software to centralize web content

• System to add new functions

•Omni Update is our vendor

What is a CMS?

What are the Benefits?

o Easier to change the web looko Easier to add media such as photosoMore flexible page layoutoChanges can be reviewed and approvedoMakes quality control easieroWeb Comm can help from a central place

Current Process

Local HTML Files

UNC Web Server

These are flat files sitting in a web author’s folder with text and HTML content all in one document.

How Does It Work?

Public Web Server

CMS ServerWeb Author

Content is stored in a database, the template structure is stored separately, CMS server combines them.

What Happens in the CMS Server World?

Content

Structure

Web Page

So What?

o “Structure” can be changed without affecting content

oContent can be single sourced (like a Dreamweaver library item)

oContent can be sharedoContent can be scheduledoContent can be searched

New Look

New web templates– Modern design– Responsive for mobile– Consistent brand– Flexible content options– Will be available in CMS– Top level navigation – Sample: arts.unco.edu

What Will Conversion Be Like?

• Goal is to move all sites to CMS system• Recruitment sites will be first priority for

assistance• New pages, cut and paste info from current

site or clean Word doc• Old site will be archived for one year• Will be training through CETL and Web Comm

When Will This Happen?

• What we know now– Omni begins working on UNC templates in early

Sept– Omni anticipates about three months for template

coding and testing– Training will then happen for web team– Training will be scheduled for web authors– New permission forms will be submitted– Possibility of phased approach

What Can Be Done Right Now?

CONTENT

Content?o Is it accurate?o Is it current?o Is it written for the audience?o Is it well written?o Is it the right amount of information?o Is it organized well?

Who is Your Audience?

• Here is who it is not:– Peers– You

• It may be:– Current student

• It probably is:– Prospective students

Think Like a User

• What do users want from your site?– What type of questions do you get?– Ask them– Research it – Stamats Teens Talk, national

associations, conferences, award winning sites– Look at analytics

Writing for Web

o Front load the main pointo Use words users useo Use second person voiceo Chunk contento Use short sentences and paragraphso Use bulleted listso Use clear headings o Use proper punctuation check spelling

Search Engine Optimization

• To help us be found in organic searches

• Not only words but correct HTML markup

• There will be training as part of the CMS training

The Tone

oPersonal, upbeatoPromotes UNCoReflects UNC’s

messaging of quality and approachability

oActive voice

Is It the Right Amount?

• Of information?

• Of words?

• Web site is not a file cabinet

• When in doubt, leave it out

Recommendation

Content InventoryThe page is accurate, up to date, and ready

for migration

The page is required but needs corrections before migration

The page is obsolete or no longer needed and should not be migrated

Recommendation

The Navigation

Top level navigation means:– Sixish main categories of links– Drop downs will be level two navigation– Pages will have right side navigation for

level 3 and, in rare cases, level 4 pages

Cleaning Up Old Content

• Delete it from your local files, archive on your shared drive if needed

• Delete it from WWW

Dreamweaver Expand Icon

Click icon

Double Window

Click Icon

Delete Old Files

Delete from local and remote

What’s Next?

There will be a project communication portal at www.unco.edu/websupport

Why Are We Doing This?

EfficiencyQuality

Competitiveness

Questions?