Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US...
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Transcript of Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US...
![Page 1: Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA](https://reader036.fdocuments.net/reader036/viewer/2022070515/587ac2ac1a28abc0478b7287/html5/thumbnails/1.jpg)
Content Management is KingStrategies for Secure & Efficient Social
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Ben Cathers Senior Strategic Solutions Consultant@bencathers
![Page 2: Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA](https://reader036.fdocuments.net/reader036/viewer/2022070515/587ac2ac1a28abc0478b7287/html5/thumbnails/2.jpg)
Ben CathersSenior Strategic Solutions Consultant
@bencathers | [email protected]
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Speaker
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1. Why Social and Content Management Matter2. Calendar Best Practices3. Effective Scheduling4. Monitoring Hashtags5. Assigning Messages and Managing Permissions6. Security & Brand Compliance7. Simplifying Content Curation
Today’s Workshop Summary
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Social is Where your Customers Learn, Seek, Discover and Decide
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In Market Digital Social
Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.
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The State of Social
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AN EXPLOSION OF:• Networks• Participants• Content
![Page 6: Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA](https://reader036.fdocuments.net/reader036/viewer/2022070515/587ac2ac1a28abc0478b7287/html5/thumbnails/6.jpg)
From Social Marketing to Social Business
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Social Advocacy• Ad hoc
participation• Efforts emerge
separately from the bottom up
Social Teams• Centralized control• Social activity
reports to individual departments
Social Organization• Cohesive integration• Cross functional team
working across multiple business units
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Editorial Calendar
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● Documents blog and other content release dates
● Includes: ○ Title or description of
content○ Author ○ Deadline: date & time○ Links to photos○ Channels to be promoted on
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Editorial Calendar Template
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Social Media Content Calendar
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● Documents social media messaging to promote content, organized by date & time
● Helps you: ○ Manage your editorial
strategy○ Not overcrowd/neglect
certain dates and channels○ Identify top performing
content
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Content Calendar Template
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Effective Scheduling
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● Schedule messages to post to multiple networks at one time
● Select desired date & time
● Schedule posts at optimal times with “AutoSchedule” feature (based on social network & history)
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Effective Scheduling
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● Bulk schedule up to 200 messages at a time
● Review, edit & move around scheduled messages via Publisher
Effective Scheduling
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Bulk Schedule up to 200 Messages
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Scheduling Via Publisher
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Monitoring Hashtags
● Set up streams to gain visibility of multiple hashtags at once
● Easily crowdsource content from followers, influencers and affiliates
● Respond & inform quickly during emergency situations
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Monitoring Hashtags in Streams
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Crowd Source Content
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Assigning Messages & Managing Permissions
● Route messages to the right department for follow-up
● Share streams to eliminate duplication & confusion
● Attain visibility of messages that have been assigned and responded to
● Manage team permission levels
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Assigning Messages
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Security & Brand Compliance
● Protection from threats: spam, malware, hacking, employee error
● Prevent account hijacking● Easily identify rogue accounts● Secure your publishing
environment● Automate content moderation ● Pre-publishing review ● Meet brand policy standards ● Implement single sign on
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Simplifying Content Curation
● Content “Suggestions” based on customized topics and usage history
● Share content from the web via Hootlet (automatic title creation and shortened link)
● Share pre-approved messaging & assets via Hootsuite Content Library or amplification tool like Hootsuite Amplify
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Content Suggestions
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Content Library Templates
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Amplification
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Employee Advocacy via Amplify
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Ben CathersSenior Strategic Solutions Consultant
@bencathers | [email protected]
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Questions?
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Thank You
Ben Cathers Senior Strategic Solutions Consultant@bencathers
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