Content Launch - Content Marketing Software, Simplified

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Hello Easy. Hello Easy. Content Marketing Software, Simplified.

description

Content Launch is THE method for navigating the content marketing madness. It’s more than a tool to help get your content organized. It’s your content marketing solution to help you successfully concept, create and target your customers with content that is engaging, educating, helpful and sometimes even entertaining.

Transcript of Content Launch - Content Marketing Software, Simplified

Page 1: Content Launch - Content Marketing Software, Simplified

Hello Easy. Hello Easy.

Content Marketing Software, Simplified.

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Content marketing is all about starting and nurturing a trusted

relationship between you and your customers. Its about connection and

education. Its about transferring your knowledge to them in the way of

tips, advice, tutorials, video learning and more. And its about addressing

their pain points. Most of all, its about becoming an indispensable part

of their world and finding the way to their hearts and minds.

- Jon Wuebben, CEO & Founder of Content Launch

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Content Marketing, Simplified.

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You’re Internet savvy. You know you need an online presence. You blog here. Tweet there. Post, comment and share

here AND there. But you don’t really have “a plan” or

know the best way to streamline all these amazing,

abstract ideas filed under the header “Content

Marketing.” And content marketing has revolutionized the

business world. In a few short years, it has become the

standard way thousands of companies engage with their

prospects and customers. And it stands to reason: there

is no better and more affordable way to market your

products and services today. But many small and medium

sized businesses (SMB’s) have been left out of the mix.

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Cue Content Launch

Content Launch is THE method for navigating the

content marketing madness. It’s more than a tool to help

get your content organized. It’s your content marketing

solution to help you successfully concept, create and

target your customers with content that is engaging,

educating, helpful and sometimes even entertaining.

What are you waiting for? Time to meet your new best friend in business.

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Content Options Are Endless

Choose wisely!Content comes in many different shapes, sizes and forms

and Content Launch can help you create and manage it all.

• eBooks• White papers• Articles• Webinars• Demos/trials

• Videos• Online training• Newsletters• Blog posts• Case studies

• Infographics• Presentations• Social media posts

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Content Numbers

Content marketing represents more than a quarter of a typical marketers budget.

That’s over $30 billion, with a “B”, dollars

spent on content every year. And the ROI is

very real. In comparison, the ROI on content

marketing dollars outpaces paid search

dollars by more than three times.

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by the

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Let Your Content Do The Talking

The value of organic search leads generated by strong

content marketing is much higher than direct marketing

efforts alone. In fact, 61% of consumers say they feel

better about a company and are more likely to buy from

a company that delivers custom content. Millennials are

even more skeptical about purchases with 94% using at least one outside source to make a brand decision.

What are they looking at? Your content.

Paid Search Effectiveness Plummets

Paid search used to be “the thing” to do. But it’s

quickly becoming a thing of the past. Not only do

companies see fewer leads in comparison to content

marketing – 9 vs. 31 – those leads cost more. Much

more. Paid searches cost $111.11 per lead vs. $32.25.

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Introducing, Content Launch.

The fastest, easiest and most affordable content

marketing software in the industry. Created by

industry thought leader, CEO Jon Wuebben

and his team of developers and designers,

this visually engaging, easy-to-use software

application makes it simple to create, collaborate

and track your online content all in one place.

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Intelligent.Intuitive.Incredible.

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“Content Marketing” is more than a buzzword.

It’s a necessity. From basic blogging to creating a strong online

presence for a brand, every skill level can master our intuitive system.

Don’t want to go it alone? Our team of certified content marketing

experts will help guide your strategy, firm up your marketing plan and

even manage your content program for you.

Small and Medium Sized Businesses Best Friend

Created for small to mid-sized companies (SMB’s) and

their unique content challenges, Content Launch offers

6 easy-to-navigate modules that seamlessly work together

to make content marketing a breeze:

Consult • Create • Collaborate • Calendar • Promote • Measure

Large Enterprise?

Stop paying so much for your content marketing software.

Content Launch has everything you need, including unlimited

shared calendars, robust workflow management, SalesForce

and marketing automation integration, publishing to over

twenty distribution points, a full suite of analytics and more.

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Consult Module

A trusted advisor or expert is never far away with the help of the Content Launch Consult Module. Where expert content marketing

advisors, an extensive library of

content guides and access to live

video chat options come together

to form a symphony of resources at

your fingertips.

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You’ve Got Friends

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Find Strength In Numbers

The Consult Module gives users access to the

largest content marketing library in the world.

Still not enough? Users can create and share

their own customizable library, track content

ratings and instantly see the number of views

content resources receive from users.

Need more face time?

Engage one of Content Launch’s

content marketing experts through

live video conferencing or talk to

your own experts and teammates

with Google Hangouts integration.

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Create Module

The Content Launch Create Module is where compelling, engaging and connection-worthy content is born. From concept to creation, users

enjoy real-time feedback from peers

and collaborators while a task list

keeps milestones like Create, Edit,

Launch and Promote top of mind.

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If You Build It

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We Keep Score

Our built-in SEO tool tracks the overall

effectiveness of each piece as it’s being

developed to ensure success. A full range

of customizable fields including tags, titles,

campaign, author, buying stage, and more, keep

content organized for easy filtering and finding.

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We’re All In This Together

Launch your content to all important

distribution channels from your

integrated Content Launch dashboard.

Wordpress • Hubspot • Act-on •

Blogger • Facebook • Twitter •

LinkedIn • YouTube • Vimeo

+ 15 others

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Collaborate Module

The Collaborate Module of Content Launch seamlessly brings together experts, influencers and key collaborators into one place. Now, everyone can work in tandem to

brainstorm, author, edit and promote

your content, simultaneously building

the content success of your company.

Better Together

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Lots of Eyes on the Prize

This module makes it easy to reach out to your

LinkedIn and Twitter followers for input as well

as give guest collaborators direct access to

works in progress. The Collaborate dashboard,

with easy-to-follow grids and sidebars, allows

you to see and interact with all collaborators on

specific projects.

Collaborate with the Best

Content Launch gives you access to

the top influencers in your industry

via Traackr, available free with

your subscription. View the reach,

resonance and relevance of each

influencer and connect directly over

social media or email.

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Calendar Module

The Content Launch Calendar Module efficiently and accurately helps schedule, plan and organize your content in every possible way. With one look, know exactly when

content should be drafted, edited,

finalized, launched and promoted.

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Schedule Success

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Endless Organization Options

Create multiple calendars for each author,

department or marketing campaign. Add

new tasks to content objects on the fly, filter

calendars quickly and easily and keep everything

organized with unique color-coded icons. Done?

Export your calendar in a variety of formats to

share and reference away from your computer.

Marketing Campaigns– Start To Finish

With fields for campaign names,

status, type, start and end dates,

description, attached files, goals and

tags, tracking and executing even the

most complex marketing campaigns

is easy to follow and easy to execute.

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Content must be seen to be successful. The Promote Module

of Content Launch uses an

intelligent “hub and spoke” system

to maximize the amplification and

impact of your content.

Put Yourself Out There

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Promote Module

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At the hub is Content Launch and each spoke is

represented by a full compliment of partners* all

accessible within the Content Launch Promote

dashboard.

• Hootsuite – Social Promotion

• Hubspot or Act-on – Automated Promotion

• Outbrain – Content Amplification

• PaperShare – Content Intelligence

The Promote Module displays the

details important to each piece of

content, tracks what distribution

channel it was launched to and how

it was promoted, making tracking

easy and digestible.

*Accounts are necessary to use

inside Content Launch.

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Content isn’t successful until you understand who is consuming it and how it is being consumed. The Content Launch Measure Module

provides a full suite of analytics

and data so you can identify what

content is working and what isn’t.

Track Your Success

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Measure Module

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Concrete Evidence With Our Content Score

Content Launch is proud to offer users exclusive

access to our Content Score technology – a

proprietary analytics tool developed by PhD trained

data scientists. Your Content Score integrates data

ranging from content creation information like content

completion rates, social feedback (likes, shares, etc.)

from Twitter, Facebook, YouTube and LinkedIn,

and content views with detailed information about

comments, downloads and much more.

Take the Lead

Track conversion rates with lead

generation data tied to Hubspot, Act-on and Salesforce for a clear

understanding of the business

value of your content.

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Meet Jon.Hi, Jon.CEO + Founder, Content Launch

Jon Wuebben is a best selling author, inspiring

content marketing industry speaker and the

founder, CEO and visionary behind Content

Launch. For over 10 years, he’s been the catalyst

for change and a global thought leader in the

content marketing field, setting new standards for

innovation and technology. His new baby, Content

Launch, comes on the heels of the successful

2012 release of his book Content is Currency: Developing Powerful Content for Web & Mobile

where he educated thousands of companies how to

plan, create, distribute and manage content.

Jon has an MBA in International Marketing from

Thunderbird, The American Graduate School of

International Management. In his free time, he likes

to write pop music on his Samick piano.

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Pricing

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Tier 1 Tier 2 Tier 3

$300/MO $500/MO $700/MO

Number of Users 5 10 20

Training yes yes yes

Consult Module

Collaborate Module

Create Module

Calendar Module

Promote Module

Measure Module

Content Score

Traackr & Scribe Built in

Additional Features NoneAPI, Premium

Support

API, Premium Support, Custom Reporting, Advanced Security

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Ready to launch your content marketing success? Get a FREE 30 day trial of Content Launch today at ContentLaunch.com

Content Marketing Software, Simplified.

5256 S. Mission Road #124 Bonsall, CA 92003

(760) 451-8700 contentlaunch.com