Content First Mobile First: Comunicazione dell'Hotel Rivoltata come un Calzino
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Transcript of Content First Mobile First: Comunicazione dell'Hotel Rivoltata come un Calzino
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relatoreNICOLETTA POLLIOTTO
condotto daLEONARDO PRATI
Super SummitCanale Digital Tourism
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relatoreNICOLETTA POLLIOTTO
25 Settembre 2014 – h 17:00
Content First, Mobile FirstComunicazione dell’Hotel rivoltata
come un Calzino
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Comunicarefa rima con innovare!
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Mobile 2014• E-mail Marketing ( +48% ) •
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StrategieMETODO + STRUMENTI
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Mobile First• Approccio Marketing Possibile •
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Booking Online• Mobile ( +198%/anno ) •
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SOLUZIONE
fluida&fluttuanteAdatta al Media Web
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?Come Progettare?
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Content First• Unico Approccio Marketing Possibile •
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Diagramma di Priorità
• Diamo Ordine ai Contenuti •
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ResponsiveWeb Design
• 10 Buoni Motivi •
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Utente al Centro• Responsive Web Design •
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Stile Naturale/IntriganteTecniche Persuasive
Content Marketing
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Arte della Persuasione
1. Value Proposition?
2. Benefici anticipano i bisogni?
3. Risposte a tutti i dubbi?
4. Frasi intuitive?
5. Navigazione fluida?
6. Conversione facile?
7. Eliminato il superfluo?
7 Domande
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Contenuti Persuasivi
● Ottimi Contenuti —> Fiducia
● Lettura a Scansione
● Killer Titles
● Sottotitoli Descrittivi
● Informazioni Aggiornate
Utenti
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Contenuti Persuasivi
● Mappa Keywords —> Targets
● Title e Description
● Copy di Qualità
● Testi/Contesto
● Architettura Link (in-/out-bound)
Motori di Ricerca
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Contenuti
● Website
● Blog
● Article Marketing
● Social Networking
● Link Building
● Email Marketing
Trasversali
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Social Media• Incontra il Mobile •
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FocusBisogni dell’Utente
Rivoluzione
Contenuti
Responsive
Mobile
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