Content first cope made easy
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Content First: COPE Made Easy
*The explanation, not the implementation
*
Rahel Anne BailieIntentionalDesign.ca@rahelab
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What is COPE?
CreateOncePublishEverywhere
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FindabilityThere’s what you see. And then… There’s what search engines see.
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Know which content is right for each user
Personalisation
Different users, different keys
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Multiple delivery channels
Tablet Tap the X…
eBook (Uh, figure it out for yourself…)
Phone or or
Laptop Press Escape…
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Omni-channel experience• Seamless approach
to multi-channel customer experience
• Also called conversational marketing
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OK, got it. So how do you COPE?
There are two basic ways, but first …• Use semantic
structure for your content.
• Write for a COPE environment.
• Know your tech.
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Structure to COPEReturning an ItemYou can return any item within thirty days. 1. Pack the the item in its
original packaging/2. Address the box to
[address]Note: Postage and packing costs are your responsibility.
<Title>Text here</title><ShortDesc>Text here </shortdesc><Step>
<Cmd>Text here</cmd></step><Step>
<Cmd>Text here</cmd></step><Note>Text here</note>
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<p>Get your item soon.</p>
<p>Standard shipping and handling charges apply.</p>
<p>Or get your item sooner with US Postal Express.</p>
<p>Get your item soon.</p>
<p=AU>Standard postage and handling rates apply.</p>
<p=UK>Standard postage and packaging rates apply.</p>
<p>=US,CA>Standard shipping and handling rates apply.</p>
<p>Or get your item sooner with [RAP-express service].</p>
Write to COPE
Specific to United States Varied for 3 more markets
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Know your tech
• Technical standards• What are the applicable content standards?• Which one ones should we use?
• Technology choices• What are the right choices?• Do we have the right ones?• Do we customize or trade up?
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Two ways toward a COPE architecture
Method 1: Technology driven“Baked”
• Developer codesrules into WCMS.
• Author enters content into forms.
• CMS delivers content as per rules.
Method 2: Author driven“Fried”
• Author creates content components.
• CCMS manages components.
• Content transformed for output as per rules.
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Method 1My view
Public view
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Method 1
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Method 1
Presentation
AnalyticsHTML editorDatabaseStorageSecurity
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Method 1
Advantages• Easy for authors
• Can use common content management software
Disadvantages• Brittle: rules are “baked in”
• Depend on developers to customize or, later, make changes
• Can be costly and complex to change
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Two ways toward a COPE architecture
Method 1: Technology driven“Baked”
• Developer codesrules into WCMS.
• Author enters content into forms.
• CMS delivers content as per rules.
Method 2: Author driven“Fried”
• Author creates content components.
• CCMS manages components.
• Content transformed for output as per rules.
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Method 2
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Method 2
EditorXML authoringTransclusionRepository (interface, metadata)Database
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Method 2
EditorXML authoringTransclusionRepository (interface, metadata)Database
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Method 2
Advantages• Agility: content can be “fried”
• Authors have more control
Disadvantages• Authors need writing
discipline
• Authors need to understand technical side of content
• Need specialty software