Content Engineering Panel - Colleen Jones Ann Rockley and Rahel Bailie
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Transcript of Content Engineering Panel - Colleen Jones Ann Rockley and Rahel Bailie
CONTENT ENGINEERING
PANEL
Colleen Jones MODERATOR
Ann Rockley Philip Wisniewski
Rahel Bailie Scott Youngblom
EVER FRUSTRATED WITH IMPLEMENTING CONTENT STRATEGY?
3
WHAT IS CONTENT ENGINEERING?
The applica+on of
engineering discipline to
the design acquisi+on,
management, delivery,
and use of content and
the technologies deployed
to support the full content
lifecycle. Joe Gollner
The Language of Content Strategy
WHY CONTENT ENGINEERING NOW?
ann + scott
IS IT JUST AN “IT THING?”
rahel + philip
WHAT’S THE BIGGEST SUCCESS OR FAILURE YOU’VE SEEN?
1 KEY LESSON?
YOUR QUESTIONS?
LEARN MORE
What Is Content Engineering?
KEVIN HOWARTH, CCO MAGAZINE
The Language of Content Strategy
SCOTT ABEL + RAHEL BAILIE, EDITORS
Managing Enterprise Content
ANN ROCKLEY
Document Engineering
BOB GUSHKO
Are You Ready for Your Oreo Moment? KANBAN SOLUTIONS + CONTENT SCIENCE