Content Design For Behavior Shange - Laura Creekmore
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Transcript of Content Design For Behavior Shange - Laura Creekmore
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content design for behavior change
Laura Creekmore @lauracreekmore
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?
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Healthy choiceshttps://www.flickr.com/photos/adoseofshipboy/
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Now…A few questions for you ?
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congratulationshttps://www.flickr.com/photos/adoseofshipboy/
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Maybe not.
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Welcome new membersI’m actually a member.
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?
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behavior change is hard
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Content can help
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people are funny
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Decisionmaking
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
choice overloadWe are overwhelmed by too much information or too many choices.
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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book recommendation 1Designing for Behavior change by Steven Wendel
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book recommendation 2switch by Chip Heath and Dan Heath
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RIGHT?
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my rider is going nuts
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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Shaping the pathhttps://www.flickr.com/photos/88642337@N02/
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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too much is too hard
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too much is too hard
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Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
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behavior change
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behavior change
stages of change triggers shaping the
content
If this, then thatUnderstanding when the time is right
Communicating for effectiveness
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Transtheoretical model
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Transtheoretical model
stages of change
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Transtheoretical model
stages of change
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Pre-contemplation
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Transtheoretical model
stages of change
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Pre-contemplation contemplation
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Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation
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Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action
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Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action maintenance
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Tiny habits
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triggersstages of change
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how we make a difference
stages of change triggers shaping the
content
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book recommendation 3how to get people to do stuff by Susan Weinschenk
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Understand your audience
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design content for user context
stages of change
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Pre-contemplation contemplation preparation action maintenance
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Tiny habits
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triggersstages of change
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let the elephant do the work
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It’s hard to fit exercise into a busy schedule,
but you can do it! We’ll help.
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Take a 10-minute walk after dinner tonight.
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park in the farthest row.
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Congrats! You find ways to move more every day.
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maybe never?
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?
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book recommendation 4design for care by Peter Jones
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HOW TO CONTACT MEChanging behavior? Content strategy? Health care? Cards baseball?
I’m your woman.
TWITTER: @lauracreekmore
EMAIL: [email protected]
THANK YOU
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