Content curation: your next Social Media Marketing idea

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My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?

Transcript of Content curation: your next Social Media Marketing idea

Content Curation - Your Next Social Media Marketing Idea - SM4NP Conference - 101112.pptx

Content Curation: Your Next Social Media Marketing Idea

Guillaume DecugisCo-Founder & CEO Scoop.it

@gdecugis

Content Curator ?1. Someone who continually finds, groups, organizes

and shares the best and most relevant content on a specific issue online (Rohit Bhargava)

2. A Web Super Hero (Steve Rosenbaum)

Why Curation ?

The Social Web is crowded

Im talking to you!

Im looking for you!

Its hard to get heard !

Its hard to be found !

Brands must become media to earn relevance.

Brian Solis

So how can you make an impact to develop your Organization?

Try to be everywhere?

Spend hours creating relevant content to engage your audience?

Here come the passers

The Interest Graph: where Social Discovery meets Search Relevancy

relevant noisy

find

discover

Search

Social Graph Interest Graph

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

What do you already do?

What Content do you already read? Send by email? Tweet?

What type of Content?

Images, Articles, Blog Posts, Events, Videos, SlideShares

What Curation format?

Pinboard Story Magazine Video Channel

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources2

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

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3

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

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3

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

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3

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

Build your Community of interests

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Content Curation Ethics:

Beth Kanter (@kanter)

Ashoka.orgLeading the way to an Everyone a Changemaker Worldhttp://changemaking.ashoka.org

CancerCommons.orgBringing science to the patient, and patient insights to science in Rapid Learning Communitieshttp://www.scoop.it/u/beat-cancer

ABroaderView.orgHumanitarian missions & Volunteering http://www.scoop.it/t/travel-information

The Encouraging ReportCurating good news! by Pastor Timothy Uttonhttp://news.encouragingreport.com

Beth Kanter

@kanterwww.scoop.it/u/beth-kanter

Join us!TweetChat on Content Curation for Non-Profits

With JD Lasica (@jdlasica) #scoopitchatOctober 18, 2012 11am PT

Guillaume DecugisCo-Founder & CEO Scoop.it

@gdecugis

Thank you!