Carlo Angelo Gonzales

Social media guyhttp://carloangelogonzales.com

• Social media manager & consultant– Local and foreign small businesses

• Volunteer– iVolunteer.com.PH– RandomActsofHeroism

• Opinionated Gamer and movie goer– CarloIRL.com

• Eldest sibling of 5 children

What is SOCIAL MEDIA for?

It’s for providing VALUE.

Case studies

Let’s look at a few

Neuroscience Research Techniques

Collective Evolution

The Conspiracy Archives

Fractal Enlightenment

Wait. What?

What does this mean?

The power lies in the

COMMUNITY.

Providing VALUE.

And you BUILD Communities by

What is providing value?

• Provide relief to pain.• Increased pleasure.• Inculcate more knowledge.• Essentially, helping your audience from their

point A to their point B.

• Give away value – you build their trust.

There are many ways…

But I’m discussing

CONTENT CURATION

What is CONTENT CURATION?

It is the gathering of…

• Articles.• Blog posts and web pages.• Images.• Videos.

How do you DO Content curation?

• You define your purpose.• Pinpoint sources.• Organize them.• Publish.

Define your PURPOSE

• What do you want to achieve?• How do you want your audience to feel after

consuming your content?

• Put yourself in their shoes and imagine what you can do FOR THEM that will make them stay with you.

Pinpoint your sources• Google– Blogs– News– Forums

• Facebook– Facebook Pages– Facebook Groups

Organize them

• Mozilla Thunderbird• Feed.ly• Postplanner

• Excel spreadsheet.

Publish

• Facebook scheduling feature• Hootsuite

Tools

(Also a quick walkthrough)

Google• Do a quick google search• Sift through blog posts• List down the blogs you like• Use google alerts

Feed.ly• Content aggregator• Allows you to get news from your feeds fast

Post Planner• Curates the best posts for you

More details in the blog

http://carloangelogonzales.com/