Content Calendars For Wordpress Tips & Tools WordCamp Chicago 2014 #wcchi
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Content Calendars for Wordpress: Tips & Tools WordCamp Chicago 2014 #wcchi
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17-Sep-2014 -
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Content calendars are a tool to plan and manage the content you will create for your site. For a multi-author blog it’s vital to controlling the chaos of rounding up writers and deadlines. This presentation covers the elements that make up a good content calendar and why they’re so useful. It will also take a look at plugins (Editorial Calendar, Edit Flow) and tools (Evernote, Zapier) you can use to manage your content calendar and integrate it with your WordPress site.
Transcript of Content Calendars For Wordpress Tips & Tools WordCamp Chicago 2014 #wcchi
Content Calendars for Wordpress:Tips & Tools
WordCamp Chicago 2014#wcchi
Who Am I?
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale
What is a Content Calendar?
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A Content Calendar is a tool used to
schedule and manage the process of
creating and publishing content across
multiple channels.
“Content” vs. “Editorial”
#wcchi Photo by Chris Campbell
Why use a Content Calendar?
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Mental Model
Plan Content Around Dates
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Holidays & Seasonal
Product Launch
Conference or Event
Time to Prep, Assign, Edit, Review…
#wcchi Photo by Anne-Lise Heinrichs
Find Gaps & Eliminate Assumptions
#wcchi Photo by Willi Heidelbach
Ensure Cross-Channel Content
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Provide Accountability
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Align Content with Marketing Goals
#wcchi Photo by Alexander Osterwalder
Define a Publishing Schedule
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1: Daily
7: Weekly
30:
Monthly
4: Quarterly
2: Semi-
Annual
1: Yearly
Creating Consistent Content – A Content Marketing Plan
What Goes Into a Content Calendar?
#wcchi Photo by PhotoAtelier
Content Type: Text
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Testimonial
White Paper
Case Study
Newsletter
Website Content
Blog Post
Book
Review
eBook
Content Type: Visual
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Chart
Infographic
Illustration
Image Meme
Comic
Content Type: Media
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Podcas
t
Vide
o
Webina
r
Training
Basic Information
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Title
Category
Channel
Priority
Description
Status
Names & Dates
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Author
Editor
Create Date
Due Date
Publish Date
Categories
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Topic
Theme
Feature
Campaign
Purpose
Links & Media
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Links
References
Images
Audio / Video
Attributions
Audience
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Primary Audience
Secondary Audience
Purchase Cycle
Call to Action
Promotion
Personas
SEO & Meta Data
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HTML Title
Meta Description
Keywords
Open Graph Data
Schema / Micro Data
Content Calendar Tools & Plugins
#wcchi Photo by Shawnee Union
Commercial Apps
#wcchi $20 to $100/Month (Kapost $1,000/mon)
Free Excel Content Calendar Templates
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Vertical Measures Calendar Template
Content Marketing Institute Calendar Template
My Marketing Café Calendar Template
Bob Angus Calendar Template
Marketing Nutz Calendar Template
Evernote
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Type
Site
Author
Evernote to WordPress with Zapier
#wcchi How to Sync your Evernote Content Calendar with Google using Zapier
Select Accounts
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Filter Trigger
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Calendar Event
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Test Zapier “Zap”
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WordPress Plugins
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Editorial Calendar
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Edit Flow
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DEMO
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Questions?
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Photo Credits
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https://www.flickr.com/photos/dafnecholet/5374200948
https://www.flickr.com/photos/cgc/7081077
https://www.flickr.com/photos/wilhei/109403306
https://www.flickr.com/photos/rufflife/5107859110
https://www.flickr.com/photos/aloha75/8432916076
https://www.flickr.com/photos/osterwalder/177179785
https://www.flickr.com/photos/snigl3t/3074101845
https://www.flickr.com/photos/glenbledsoe/5527363989
https://www.flickr.com/photos/30916033@N05/9688517609
https://www.flickr.com/photos/benward/2248330869/
https://www.flickr.com/photos/mrgarethm/11030267624/
https://www.flickr.com/photos/51035796522@N01/1659163/
https://www.flickr.com/photos/cabinet/53477398/
https://www.flickr.com/photos/goflo/5340031103/
https://www.flickr.com/photos/superboreen/6531098157/
Icons by freepik, Simpleicon, Icomoon, Yannick
About Mike Hale
Mike HalePlatform & API Developer Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Google+ +MikeHale
