Content Calendar vs Edtorial Calendar
-
Upload
sachin-sharma -
Category
Social Media
-
view
139 -
download
3
Transcript of Content Calendar vs Edtorial Calendar
![Page 1: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/1.jpg)
7.21.2013
Editorial & Content Calendars Tools from traditional and new media
Thursday, March 20, 2014
![Page 2: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/2.jpg)
What’s the difference?
An editorial calendar is an annual plan shared with a wide audience and the content calendar is a document that tracks the day-to-day progress of publications on one or more platforms.
✤ An Editorial Calendar highlights overarching themes and special issues/opportunities for monthly publications to help advertisers buy relevant space.
✤ A Content Calendar tracks the status and progress of each piece of content usually at a daily or weekly level.
Thursday, March 20, 2014
![Page 3: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/3.jpg)
Examples
✤ 2013 Editorial Calendars
✤ Cosmo
✤ Real Simple
✤ Vogue
✤ MIT Tech Review
✤ Men’s Health
✤ Content Calendar Templates
✤ LightBox Collective
✤ Mozilla
✤ HubSpot
Thursday, March 20, 2014
![Page 4: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/4.jpg)
Cosmo
Thursday, March 20, 2014
![Page 5: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/5.jpg)
Real Simple
Thursday, March 20, 2014
![Page 6: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/6.jpg)
Vogue
Thursday, March 20, 2014
![Page 7: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/7.jpg)
MIT Tech Review
Thursday, March 20, 2014
![Page 8: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/8.jpg)
Men’s Health
Thursday, March 20, 2014
![Page 9: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/9.jpg)
LightBox Collaborative Depth Level - Day, with months tabbed
Thursday, March 20, 2014
![Page 10: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/10.jpg)
Mozilla Includes themes and events at the top, depth level- weekly posts
Thursday, March 20, 2014
![Page 11: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/11.jpg)
HubSpot Includes target personas, CTAs and Keywords, depth level- daily posts
Thursday, March 20, 2014
![Page 12: Content Calendar vs Edtorial Calendar](https://reader030.fdocuments.net/reader030/viewer/2022021417/587e34851a28ab9f5d8b45ad/html5/thumbnails/12.jpg)
Possible FormatIncludes themes, events, expert series and the articles we want on the site to start. Depth level - Monthly
Thursday, March 20, 2014