CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your...
Transcript of CONTENT CALENDAR...amp up your followers on Facebook, Twitter, and LinkedIn. 16 Choose your...
CONTENT CALENDAREMAILS THAT STAND OUT IN EVERY INBOX
65 MONTHLY EMAIL TIPSCHECKLISTS WITH KEY THEMES AND
IMPORTANT DATES
CAMPAIGN IDEAS INSIDEORGANIZE YOUR EMAIL STRATEGY FOR YOUR BEST CAMPAIGNS YET
OCT. 2018 – DEC. 2019
ANNIVERSARY
EMAIL DESIGN INSPIRATION
“STUNNING TEMPLATES
FOR EVERY HOLIDAY
“
WELCOMEMESSAGE
Here's to 15 years and 15 more.For 15 years, we’ve been helping customers solve their email marketing challenges and get winning results with our intuitive, easy-to-use, and affordable solutions. Best of all, we have an incredible team, unmatched in the industry, who are passionate about helping you succeed.
We’re excited to present our latest Content Calendar. This piece is full of inspiration, suggestions, and ways for you to send awesome emails. We think this is our best and most helpful calendar yet. Be inspired each month as you scroll through 15 months of seasonal photos, fun holiday ideas, and design template examples, all handpicked to help you shake up your email campaigns.
We have always loved rooting for small businesses and nonprofits to succeed with email marketing, and we’re rooting for you, too. Take a look at the great customer comments throughout — we’re humbled knowing the feeling is mutual.
As you browse through this calendar, we encourage you to plan out each month. Use our handy checklists and make sure to record your goals. Let’s create an email bucket list that challenges you to try new things and pushes your marketing campaigns forward.
If you’re flipping through our Content Calendar soaking up email ideas and you’re not yet a customer, let’s make it happen. Get the great product, leading deliverability, expert services, and results you deserve.
We sincerely appreciate the opportunity to be working with you during a landmark year that’s so special to us, our 15th anniversary, and we welcome the chance to serve you again and again in the years to come.
Thank you for being part of this journey. Here’s to our collective success over the coming year.
Cheers,
Geoffrey AlexanderPresident, [email protected]
866.331.3207CUSTOMER SUPPORT
Trick or Treat
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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28 29 30 31 1 2 3
OCTOBER 2018
““ iContact is super easy to use with intuitive tools and layouts. My favorite thing is the ability to do live chats with tech folks – helps solve problems in minutes! I’ve recommended this product to others who’ve joined our team, as well as other business owners outside of the agency. You can't beat the customer service!
- Doug Van Pelt, Marketing Communication Specialist, Texas Department of Agriculture
Columbus Day
Halloween
1
11
Launch first Halloween campaign targeting early-bird holiday shoppers.
1
11Run social media ads to amp up your followers on Facebook, Twitter, and LinkedIn.
16Choose your corporate holiday e-card design and prepare your active client list.
16
29Promote and deploy last-chance Halloween promotions.
29
Thanksgiving (Canada)
Boss’s Day Sweetest Day
National Bologna Day
World Animal Day
World Teachers' Day
OktoberfestMoment of
Frustration Day
National Dessert Day
National Pasta Day
National Cat Day
National Homemade Cookies Day
International Frugal Fun Day
Bring Your Teddy Bear to Work Day
International Skeptics Day
Evaluate Your Life Day
Make a Difference Day
Mischief Night
Trick or Treat
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
Thanksgiving Feast
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
28 29 30 31 1 2 3
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NOVEMBER 2018
““ I love iContact and the support from my Strategic Advisor. It’s so easy to use and I have peace of mind that all of our communications are mobile-responsive and beautiful in our readers' inboxes. I have no problem teaching new colleagues how to send with it. iContact is always looking to improve and roll out new features, so it grows as our email marketing plans do. They're open to feedback and value the input of their users.
- Rhiannon Newman, Communications Assistant, The Phillips Collection Art Gallery and Museum
Daylight Savings Time Ends Election Day
Veteran’s Day
Thanksgiving Day
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Complete email designs for November holiday promotions.
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6Split test a portion of your list. Send the winning email to your remaining contacts for peak ROI.
19Begin sending promotional emails for pre-Thanksgiving holiday marketing.
28Spice up social and email communications with holiday flair; keep your global audience in mind.
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Black Friday
Cyber Monday
All Saints' DayDay of the Dead All Souls' Day
Caregiver Appreciation Day
Clean Your Refrigerator Day
World Hello Day
Cook Something Bold Day
Forget Me Not Day
French Toast Day
Stay at Home Because You Are
Well Day
Sandwich Day
Giving Tuesday
Small Business Saturday
Veterans Day
Thanksgiving FeastCyber Monday
Black Friday
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
Winter Sale
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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DECEMBER 2018
““ We've been using iContact for almost 5 years now and what I love most is that I had never used email marketing before this product and I feel like somewhat of an expert in the field now! Email marketing is the easiest and fastest way to connect and stay connected with our database. Even if you’re an expert, you’ll enjoy this product.
- Jennifer B. Martin, Executive Director, Shop Local Raleigh + Greater Raleigh Merchants Association
Pearl Harbor Remembrance
Day
First Day of Winter
Christmas Eve Christmas
New Year’s Eve
Wright Brothers Day Go Caroling Day
Roast Chestnuts Day
Bake Cookies Day
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Start to increase message frequency to keep your brand on top of mind during this busy time, but keep emails relevant.
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11Ensure all your message CTAs allow for swift action — after all, these are the final weeks of the holiday season.
20Schedule emails for post-holiday shopping to take advantage of gift cards.
26Send a post-holiday promotion for gift card shoppers and to ease the impact of returns.
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KwanzaaBoxing Day
31 Finalize New Year’s promotional emails.
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World AIDS Day
Hanukkah Begins
Hanukkah EndsHuman Rights Day
Bacon Day
National Roof Over Your Head Day Santa’s List Day
National Pastry Day
Make Cut-Out Snowflakes Day
Winter Sale
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
New Year Celebration
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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JANUARY 2019
““ iContact allows us to touch base with our customers in a creative way. Love the new email designs — very fresh and modern looks, they even offer suggestions on how to create a great email campaign (with higher open rates). I need to schedule a lesson to learn the new functions!
- Lee Romano Sequeira, Co-Founder, Sparkle Plenty Designs
New Year’s Day
Martin Luther King Jr.’s Birthday
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Set your company’s New Year’s resolution: Will you launch a new product or service? Refresh your brand? Try a new marketing tactic? Decide on something new and plan for the next 3 months to implement it.
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Review how your segments have changed over the holidays. Create a nurture for your new contacts, and consider a re-engagement campaign for your old ones.
17Post-holiday sales can be tricky. Try a coupon promotion to keep your customers engaged.
29Have you sent out a newsletter yet? Let your contacts know what’s new.
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National Spaghetti Day
National Pharmacist Day
National Hat DayDitch a New Year’s
Resolution Day
National Cheese Lover’s Day National Pie Day Opposite Day
Chocolate Cake Day Data Privacy Day
Humiliation Day
Bubble Bath DayCuddle Up DayNational Take the
Stairs Day
Make Your Dream Come True Day
Dress Up Your Pet Day Thesaurus Day
National Spouses Day
National Puzzle Day Backward Day
New Year Celebration
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
2019 New Year's ResolutionsHAVE @ IT!
Your CTA
My business goal for 2019 is:
Top five 2019 resolutions:
Write your 2019 #emailgoals here and revisit them in December to record your results!
Have a Strategic Advisor? Send them this list!
866.331.3207CUSTOMER SUPPORT
Lovely
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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FEBRUARY 2019
““ For someone who is not trained in email marketing, like me, I enjoy using the new email editor. Revamping our old templates is such a breeze now thanks to all the changes. Also, great customer service recovery even though we’re in Singapore in different time zones.
- Cheryl Anne Tan, Senior Graphic Designer, JustCo
Groundhog Day
Lincoln’s Birthday Valentine’s Day
President’s DayWashington’s
Birthday
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National Freedom Day
Super Bowl Rosa Parks Day
Susan B. Anthony’s Birthday
There are tons of interesting holidays coming up. Try a new email theme to keep your emails fresh.
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Valentine’s Day doesn’t only have to be about sales! Incentivize your contacts into leaving reviews on sites pertinent to your industry. It’s a way you can show you love each other!
21Winter blues got you beat? Try a hot, weekend-only promotion.
26Test using fun preheaders to extend the impact of your subject line.
Chinese New YearSend a Card to a
Friend Day
Umbrella DayMake a Friend
Day
Random Acts of Kindness Day Love Your Pet Day
National Pistachio Day No Brainer Day
Presidents' Day
Lovely
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
Webinar Talk
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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MARCH 2019
““ iContact is very easy and simple to use, the price is right as well to get your message out. I’ve been able to add new travel agents to our company. The setup is simple to send out emails and I can schedule the message to go out right away, or I can send at another time. Haven’t had any issues, used it for over a year and love it.
- Derek Brent, President, Travel Network
Mardi Gras
Daylight Savings Begins @ 2am
First Day of Spring
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St. Patrick’s Day
Employee Appreciation Day
Holi
World Wildlife Day
Pi Day
National Puppy Day
World Sleep DayPlant a Flower Day
Poultry DayNational Goof Off
Day
National Mom and Pop Business
Owners Day
World Backup Day
29Wake up your social media followers by posting some fun spring content this week.
Send a fun Mardi Gras-themed email today so your customers have it in their inbox by tomorrow.
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14St. Paddy’s Day is on Sunday this year. Promote yourself with a contest and reward your lucky winners!
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First day of spring…which means spring cleaning your lists too! Remove contacts who haven’t opened your emails in a year, and send special offers to re-engage those who haven’t opened in the past 6-9 months.
International Women’s DayHug a G.I. Day
Webinar Talk
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
Spring Flowers
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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APRIL 2019
““ I'm a huge fan of iContact's drag-and-drop feature within the email builder and the pre-built templates. The templates allow me to put together a great looking email in just a few minutes. The customer service team is AWESOME, and super helpful! I’m really enjoying the platform, it’s so easy to use.
- Heather Mahon, Associate Director of Digital Communications, Thomas Jefferson University Hospitals
April Fool’s Day
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Palm SundayGood Friday
Passover begins
Easter Earth Day Arbor Day
Thomas Jefferson’s
Birthday
Tax Day
Administrative Professionals Day
Take Your Kids to Work Day
Last Day of Passover
National Siblings Day
First Contact Day
Wear Pajamas to Work Day
Honesty Day
Don’t Go to Work Unless it’s Fun Day
New Beer’s EveDraw a Picture of
a Bird DayGrilled Cheese Sandwich Day
National High Five Day
Volunteer Appreciation Day
Great Poetry Reading Day
Set up an automation this week so you can take a “spring break”!
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11Write a piece of content about the industry you have expertise in, and “gate” it with a form to grow your list.
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Not everyone celebrates Easter, and some take extra days off: Email is a good way to let your customers know if your business will be open, or if you will be taking a long weekend.
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Is your marketing mobile-friendly? With more people relying on their mobile devices, ensure you can reach your customers no matter where they are.
Spring Flowers
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
Graduation Day
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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MAY 2019
““ We love working with iContact, our rep is always mentioning areas we can improve and suggesting new ways for us to think about our content. It's great to have someone with experience looking out for our team. Anytime we have questions, the iContact team is ready with not only helpful answers but suggestions for ways to improve future sends and email construction.
- Michelle Winsor, Director of Process Management, HotChalk, Inc.
National Day of Prayer
Cinco De Mayo
Mother’s Day
Memorial Day
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Cinco de MayoRamadan Begins
Armed Forces Day
National Nurses Day
Military Spouse Appreciation Day
May Day Star Wars Day
National Teacher Day
Lost Sock Memorial Day
Chocolate Chip Day
Talk Like Yoda Day
Wear Purple for Peace Day
National Wine Day
Water a Flower Day
Show your customers that you care on Mother’s Day by sending them a coupon they can use on the mothers in their lives or on themselves.
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Graduation time! Run reports on your emails to find what has worked best for you since the beginning of the year to plan for the rest of 2019.
21If you have Memorial Day promotions, send them early this week before people go on vacation!
31Summer months are slow. Plan your “best deals of the year” promotions now.
Graduation Day
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
Soak it Up
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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JUNE 2019
““ I’d give iContact five stars. We’re on a mission to get kids and their parents excited by outdoor adventure camps, so we send a lot of email blasts from our company headquarters in Colorado. It’s very easy to use! We have many departments who use this software, and many different employees have access as users. We’ve had fantastic results with this software!
- Robb Green, Events Manager, Avid4 Adventure
Father’s DayFirst Day of
Summer
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D-Day
Flag Day
Juneteenth
National Donut DayHug Your Cat Day
World Environment Day Best Friend Day
Camera Day
Dare Day
Herbs and Spices Day
National Peanut Butter Cookie Day
Change up your calls to action (CTAs) to encourage people to click on them by making them more instructive (“Read the full article”) or even fun (“Treat Yourself").
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12Send your Father’s Day emails now to help your contacts make plans for the weekend.
20Make a fun social post to welcome in summer and announce summer sales.
25Set up your 4th of July automations now so you have less to worry about during the holiday.
Soak it Up
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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JULY 2019
““ Customer support with iContact is top rate. Our rep is extremely responsive and continually encourages us to push the envelope and integrate new techniques. Really appreciate iContact's continual drive to improve its product. We use email to keep in touch bi-monthly with our established customer base, informing them of our current specials and latest product developments. We benefit from an engaged subscriber base. Good value for the cost.
- Scott Friend, General Manager, SearchMaster Software
Independence Day
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Canada Day
Parents’ Day
National Hot Dog Day
Nelson Mandela Day
National Tequila Day
National Lasagna Day
International Cheesecake Day
National Ice Cream Day
Workaholics Day
Simplicity Day
31You should have your fall campaigns planned by now. Are you going to try a new marketing channel this year?
23Summer is flying by! Take advantage of automation functions to make sure every lead is captured and nurtured.
18
An opt-in confirmation message on your sign-up form is a good way to make sure your emails are going to the people who actually want them.
How did your July 4th emails do? Now’s the time to check your open, click-through, and conversion stats.
8
Red, White & Blue
Red, White & Blue
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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AUGUST 2019
““ Of the things I like best about iContact, these are my favorite: professionalism of service, ease of platform use, and deliverability. iContact handles our email marketing, and we have seen a strong return on investment during our time with our representative. They’re the right platform for our business.
- Todd Hohensee, CEO, The Reading Warehouse Inc.
Islamic New Year Begins
Senior Citizens Day
Women’s Equality Day
Friendship Day
International Youth Day
International Left-Handers Day
World Humanitarian Day
Relaxation Day
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Time to kick off your final Labor Day marketing campaigns: Schedule when your emails and social posts will go out through next week.
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Do you participate in trade shows or conferences? Don’t forget to create an easy sign-up form to capture visitors’ interest so you can communicate with them later.
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Have a Back-to-School promotion? Try a split-test in your subject line by comparing dollars-off to percentage-off messaging.
School starts soon! Show your expertise in your industry by writing a blog you can promote through email or social.
6
Great Escape
Great Escape
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
Discovery
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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SEPTEMBER 2019
““ We’re very happy about our switch from Mailchimp to iContact. It helps us organize contacts, easily create and edit lists, manage templates, build newsletters, and send with ease. As the UNC Office of Innovation and Entrepreneurship, we’re happy to support a North Carolina business and will continue to spread the word to other programs at UNC.
- Kimberly Yingling, University of North Carolina at Chapel Hill
Labor Day
Patriot Day
First Day of Autumn
Grandparents Day
World Peace Day
National Cheeseburger
DayTalk Like a Pirate
Day
World Tourism Day
Fight Procrastination
Day
Swap Ideas Day
Guacamole Day
Punctuation Day
International Coffee Day
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23Fall is here! Take advantage of fall themes to set the mood for your email marketing.
18Clean your lists and set up your segments in preparation for your marketing plans for the rest of the year.
12
Are your call to action (CTA) buttons or links clear and direct? Try testing different placements in your emails to see how to improve conversion rate.
Now that Labor Day is over, focus on the holidays: Do you have your plan in place already?
3
Discovery
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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OCTOBER 2019
““ Talk about easy-to-use and quick customer service! I love using iContact because of how easy it is to use. I’m able to create great, mobile-friendly email blasts so quickly. I do eight to 10 different email blasts per week, so having templates is so helpful.
- Sara Thomas, Tap Room Manager, B.C. Brewery
Fall Sale
Columbus Day
Halloween
Thanksgiving (Canada)
World Smile Day
Oktoberfest Yom KippurNational Coming
Out Day
World Teachers’ Day
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Sending too frequently may scare off your customers, but don’t ghost them by not sending often enough, either!
24Make sure you can reach a wider audience by ensuring your emails are using mobile-friendly, responsive templates.
8Send a Halloween-themed promotion this week to get your contacts in the mood for some fun!
Don’t forget to test your emails by sending to different email providers: An email design that may look good in Outlook can look horrifying in Gmail!
3
Boss’s Day Sweetest Day
National Chocolate Day National Cat Day
National Pumpkin
Cheesecake Day
National Pasta Day
National Bologna Day
Fall Sale
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
The Spice
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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NOVEMBER 2019
““ iContact has always provided the best services and support for bulk email marketing. I have a larger account and my dedicated iContact account reps are fantastic and do all sorts of things to help me grow my lists and increase my exposure to my clients. iContact allows me to create and send very engaging emails to my clients and prospective clients with anything from newsletters to sales emails.
- Scott Friend, General Manager, SearchMaster Software
Daylight Savings Time Ends
Veteran’s Day
Thanksgiving Day
Election Day
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25Go ahead and increase your email sending frequency, but be sure to keep all your messages relevant!
22
Are you ready for the next six weeks? The major holidays to target include Thanksgiving, Black Friday, Cyber Monday, Giving Tuesday, Hanukkah, Christmas, Kwanzaa, and New Year’s.
13Split test your subject lines so you can pick your winner for your holiday promotions.
Prepare a holiday e-card to show how thankful you are to your customers.
4
Black Friday
All Saints’ DayDay of the Dead All Souls’ Day
Caregiver Appreciation Day
National Fast Food Day
Small Business Saturday
Veterans Day
The Spice
Small Biz Saturday
Thanksgiving Feast
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Open Rate:
Click Rate:
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
Results
HAVE @ IT!
Your CTA
Notes:
866.331.3207CUSTOMER SUPPORT
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
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DECEMBER 2019
““ Overall, iContact is easy to use and works for our marketing email campaigns. It's simple to copy messages and reuse email templates for our software marketing newsletters. Plus, it’s easy to exclude contacts from lists.
- Amanda Gordon, Marketing Programs Manager, ICONICS
Pearl Harbor Remembrance
Day
First Day of Winter Christmas Eve Christmas
New Year’s Eve
World AIDS Day
Human Rights DayNational Brownie
Day
Go Caroling Day
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25Make sure your New Year’s promotional emails are tested and ready to send before you toast to year 2020.
23Help those holiday procrastinators with a last-minute coupon!
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All your holiday marketing should be in place now; make use of automations to reduce how much manual work you do during this busy time.
Test all links to make sure your customers are going to the pages you want them to visit. You don’t want a dreaded 404 error this close to the holidays!
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KwanzaaBoxing Day
Hanukkah Begins
Cyber Monday
Wright Brothers Day
Repeal Day
National Lemon Cupcake Day
Hanukkah Ends
Hanukkah
Giving Tuesday
Christmas Joy
Hanukkah
Giving Tuesday
Sketch your own!Customizable templates for you!
Subject line: Preheader:
Target audience is
Message type:
Welcome Message Workflow Message Promotional Educational NewsletterRe-engagement Campaign
The goal of this email is to
Subject line clear and enticing
Preheader is set
Alt text for all images
Mobile-friendly
Social sharing in footer
List segmented
Email Checklist:
Hyperlinks live
2019 Reflection: How did you do? HAVE @ IT!
Your CTA
Did I reach my goal for 2019?
How did I do on my top five resolutions for 2019?
Flip back to January 2019 and reflect on the #emailgoals you committed to. What's in store for 2020?
Have a Strategic Advisor? Send this list to them and talk about the results!
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Oct. 2018 - Dec. 2019 CalendariContact's 15th Anniversary Edition
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