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Transcript of Content Business concept Logo Slogan Mission statement Marketing research Location plan Market...
Content
Business conceptLogoSloganMission statementMarketing researchLocation planMarket situationCompetitive SituationDistribution Situation
SWOT AnalysisFinancial ObjectivesMarketing objectiveMarketing strategyRisks & contingenciesLegal considerationsFinancial analysisOrganizational Chart
Our shop (Double Love) is an integration pet place that selling on collection breeding, marketing, medical, beauty and foster. Our shop owns a famous dog breeding farm. Self-reproduction, compulsory immunization, breeding science, all these can ensure
customer a healthy pet dog.
Logo
The logo has two meanings: First of all you can see it is a pet claw, means it is a pet shop. Furthermore, it looks like a house means that we are focus on pet boarding.
Slogan
Mission
We will do our best to provide our customer the most professional pets’ service and product in our industry.
1. Free delivery service
2. Free shuttle bus service
3. All the pets bought from our shop can enjoy the following services
4. Our pet shop has E-mail and telephone for after-service
Service
ASSETS RMB
Current assets
Cash 51,850
Inventory 24,000
Prepayments and deposits 390,000
Total current assets 465,850
Property, plant and equipment 109,015
Intangible assets 472,000
Total assets 1046,865
LIABILITIES
Bank borrowings 400,000
STOCKHOLDERS’ EQUITY
Share capital 646,865
Total liabilities and stockholders’ equity 1046,865
Sale & Cost of sales & Gross profit
Sales 108,000 202,500 270,000 337,500 918,000 963,900 1,041,012
Cost of sales 36,000 67,500 90,000 112,500 306,000 321,300 347,000
Gross profit 72,000 135,000 180,000 225,000 612,000 642,600 694,012
840,000860,000880,000900,000920,000940,000960,000980,000
1,000,0001,020,0001,040,0001,060,000
2008 2009 2010
sales
Break-even of 2008
Break-even quantity units 115
Break-even sales RMB 17,250
Margin of safety units 6,005
Margin of safety RMB 900,750
Margin of safety% of sales 98.12
Break-even of 2009
Break-even quantity units 115
Break-even sales RMB 17,250
Margin of safety units 6,311
Margin of safety RMB 946,650
Margin of safety% of sales 98.21
Break-even of 2010
Break-even quantity units 115
Break-even sales RMB 17,250
Margin of safety units 6,825
Margin of safety RMB 1,023,762
Margin of safety% of sales 98.34
Group member
Name: Jessica
Position: Customer service manager
Age: 21
Email Address: [email protected]
