Consumption is lower during summer ?

No! People consume differently in summer.

• Beer: every +1°C increase results in +1,2% beer consumption

• Sunglasses: online sales higher on a clear day

• Drinks & BBQ sales: + 25% Source: Clear Channel Marketing

Summer: the season during which people spend the most

3%

55% 7%

34%

Annual budget spend split (%)

Spring Summer Autumn Winter

• We go out more often • It’s the wedding season • We spend more money on

food & drinks Source: eZonomics online poll 07-05-2014

Shopping starts in summer

• 68% of families perform specific purchases

• 71% of back to school shopping is planned in summer

Source: CRIOC/OIVO - B2S survey

Flexible target selection: POI/POS or classic target group

• 79% of 2m² street furniture are located within a radius of 1 km from F1F2 shops

• Reach 74% of families with kids in only 7 days time

Source: CIM OOH 2016-1 | Adshel Optimum XL | T25-44 with children