Consumers in the Cloud-Lars reichelt fernando mendoza
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Consumers in the Cloud-Lars reichelt fernando mendoza
Transcript of Consumers in the Cloud-Lars reichelt fernando mendoza
M T l : MyTools: Mobile Cloud ServicesMobile Cloud ServicesLars P. Reichelt, CEO, CELL CLars P Reichelt, CEO, CELL CFernando Núñez Mendoza, CEO,
f YfonYou
MOBILE TELEPHONY IN THE INTERNET AGEINTERNET AGE
Mobile phone users have users have evolved…
Shouldn’t mobile telephony telephony follow?
Mobile telephony Mobile telephony should evolve into a
l d icloud service…
…integrated with social dimedia
…and synchronized over th i i l tithe air in real time
Launch of MyTools Cloud Services
iLars P. Reichelt, CEO, CELL C
Cell C is South Africa’s 3rd mobile operator with more than 7 million customersmillion customers
Rolling out SA’s most advanced network (HSPA+ 900/2100)network (HSPA 900/2100)
L h d th t ’ t Launched the country’s most affordable broadband service
Number 1 ISP in terms of speed Number 1 ISP in terms of speed according to Ookla
CELL C’s VISION
“W d t d th f lif “We understand the way of life
f of
our customers better than our customers better than
anybody elseanybody else
and we tailor solutions around and we tailor solutions around
themthem
(with partners) to enhance
A DYNAMIC MARKET OPEN TO INNOVATION
3 4 illi 8 f 10 50 illi 3.4 million Facebook users
–
8 out of 10 people will have a Smartphone in
50 million users
6 million “third largest city in SA”
a Smartphone in 2015browsing the
Web on their h t dphone today
Why can’t I send calls from send calls from my ex-boyfriend directly into directly into voicemail?
Why can’t I Why can t I have a
different different voicemail
i f greeting for each of my contacts?
Why can’t I yshare funny SMS on Facebook?on Facebook?
Market launch of a pioneer Cloud Telephony Service (25 Cloud Telephony Service (25
January 2011)y
Initial Customer Feedback (source:
mybroadband.co.za)
“This is “Wow Cell C, I am so impressed. These are
excellent! Finally a
Telecoms company
pretty advanced features, for any
mobile operator in the p yin SA who are innovating”
mobile operator in the world”
“This sounds like a
“When my contract expires with MTN, I
This sounds like a really good idea. Cell C is really coming up in the p
am getting the HELL out of there and supporting Cell C
“Sounds very
coming up in the world”
supporting Cell C for their truly forward looking
d ”
exciting indeed. I will certainly use
many of these agenda”
yfeatures …”
Thank you!
