Consumer Voyage - Task 2 - WordPress.com · 2016-04-26 · opinions more so than sponsored posts....
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DSM Communication Objective Target Audience People who use o2’s free Wi-Fi on Oxford Street, London. (Available everywhere on Oxford Street (Street, 2016). Achieve a 20% increase (16,800 likes) in the amount of Facebook likes on the Deliveroo’s Facebook page from October 2015 by December 2016, currently stands at 83,946 likes. References • Alternatives – cons: • Go ahead with normal delivery provided by the retailer. • Alternatives – pros: •Tell friends about the new service. • Justification: • Clear to the consumer before choosing delivery. •‘Low cost alternative important to mention (Sheridan,2012’) and faster. • User will need to connect via hotspot if not able to access the site. • Issues: •May not trust the brand enough especially with expensive orders. •Some may think that it is a pop up ad. EDLP Pricing Retailers website Fast, interactive new service Deliveroo Brand •Alternatives – cons: •Not see the ad •‘Banner blindness (Morriesey,2013)’ •Uses 3G/.4G • Alternatives - pros: • Remember the logo and look at the website or app later. • Justification: •Reaches target audience. •Clear logo and description. •Issues: •Many will click ‘continue’ and not click on the ad. •‘Low CTR (Stec,2015)’ Banner ad EDLP pricing O2 Wi-Fi hotspot Unique service/first company to offer service, interactive and fast. • Alternatives – cons: •Not view the video/images, ‘low engagement (Rajasooriar, 2015)’. • Alternatives – pros: •Follow Deliveroo on Snapchat •Tell their friends to watch the video •Tell their friends to add Deliveroo on Snapchat. •Justification: •First image on the screen that the user will see. •Users will hopefully be curious as Deliveroo hasn’t been on Snapchat before and want to know what video/images are being posted. • Issues: • ‘Sponsored posts are not as trusted (Lazauskas, 2014)’ • Not all consumers will have Snapchat • May miss some of the target audience EDLP pricing Snapchat Interactive, fast, new service. Social media sponsored posts • Alternatives – cons: • Turn off push notifications •Alternatives – pros: •See the notification and tell their friends. •View the website landing page. • Justification •Short clear introduction to the service. • Appears on the users phone so will notice it, ‘engages the user (Healey, 2014)’.. • Issues: •Not all consumers will have the app. • User has to have push notifications enabled. No Pricing lever. Interactive, fast new service. Push notification on app promoting new service App Landing page • Alternatives – cons: • Write a negative comment. • Alternatives – pros: • Like and share the post. • Comment on the post. •Tell their friends about the service and offers. • Justification: •‘Clear big image helps conversion rate (Rondeau, 2013)’. • Image is professional man holding shopping bags, conveys message of being a quality service. •New service at the top as that will capture the readers attention. • Issues: • ‘Some people tend to ignore sponsored posts and not click on them (Adapted from; Pollitt, 2015)’. • May not be interested in the promotion and see it as a cheap brand. ‘Shop Now’ button on Facebook on sponsored post. Facebook Fast, interactive, new service. Future price promotions • Alternatives – cons: •Click off the website • Alternatives – pros: • Go to the app •Share the landing page on social media • Justification: • Large ‘shop now’ button (clear CTA). •Clear brand lever, live tracking, returns and reviews. • Bright colours and attractive layout. • Issues: •No live Q&A if the consumer has any questions. •Other landing page may be better therefore CTR may not be high. •May find the landing page cluttered. Retailers brands Landing page with A/B testing Online reviews Time orientated delivery, returns via collect+ • Alternatives – cons: •Click off the website • Alternatives – pros: • Go to the app •Share the landing page on social media • Justification: •Bright colours used, all text is clear. •Users view top navigation bar first and will see ‘order now’ button. • Able to provide lots of information (as shown). • Issues: • No live Q&A if the consumer has any questions. •Other landing page may be better therefore CTR may not be high. •May find the landing page cluttered. Retailer brands Landing page with A/B testing Online reviews Time orientated delivery, returns via collect+ • Alternatives – cons: • Delete the app • Disable push notifications • Alternatives – pros: •Tell friends about the app • Go to the website. • Write a good review for the new service. •Justification: •Lots of people use apps when shopping on their phone. •‘Shop Now’ button big so it is clear. •Brands/live tracking/shopping lady also shown, 5 star image is shown to highlight the review but not too much as may be seen as untrustworthy on such a small screen. • Issues: •Not all people use apps. • App needs to run fast and smoothly to ensure the user has a good experience as this could have a negative impact upon the brand and it’s new service. Retailers brands App landing page Online reviews Time oriented delivery • Alternatives – cons: •May not see the email •Email may go into ‘junk’ folder. • Alternatives – pros: • Not need to read the email as their order has arrived. • Justification: •Personalised email after order with ability to live track their order and ask questions will enhance the customer relationship so they are more inclined to use the service again. • Issues: • Customer may find the email intrusive. Internal customer support Personalisat ion Post sale support Email • Alternatives – cons: • Deletes the email. • Unsubscribes from mailing list. • Alternatives – pros: • Tells friends about the loyalty program. • Shares the Deliveroo website on Facebook. • Justification: •User may have forgotten how many points they had and which stage of loyalty program they are. • Personalised offers clearly shown. • Issues: •User may not see the email. •May go into ‘junk’ folder. • Could find the email intrusive. Email marketing Tiered loyalty program Personalisati on Website • Alternatives – cons: •Comment negatively on the post. • Alternatives – pros: • Like the post • Share the post • Comment on the post in a positive way • Justification: • Picture shows a lady carrying bags who looks ‘classy’, live tacking is also shown as are brands. • New service is shown first as this will draw people in. •At the bottom pricing lever with referrals is shown • Shop now button to take consumer direct to landing page. • Issues: • ‘Lack of trust in sponsored ads (Lazauskas, 2014)’. •Consumer may not like any brands that are shown. EDLP pricing + Referrals Facebook Interactive, fast, new service. Social media sponsored posts • Alternatives – cons: •Comment negatively on the video. •Share in a negative way. •Not view the video. • Alternatives – pros: • Share the video across social media platforms. • Download the app. • Visit the website – ‘’drives traffic (YouTube, n.d)’. •Tell friends to watch it. • Justification: • Lots of subscribers to channel. • Can be shared on other social networks. • Shows the service in action. • ‘Increases engagement (YouTube, n.d)’. •Issues: •Consumer may not follow vlogger. •Consumer may not see the video EDLP pricing Vlogger Interactive, fast, new service. Youtube • Alternatives – cons: •Not receive a reply in quick enough to help. Customer which can result in ‘negative comments which need to be responded to quickly (Times, 2014)’. • Alternatives – pros: •Write positive review • Not need any online support. • Justification: • Lots of people use Facebook to speak to companies. •Able to highlight the good service provided. •Quick replies will enhance the customer service provided. • Issues: • Other Facebook users may see negative posts • Needs to be answered fast and ensure the customer is satisfied with outcome/service. Internal customer support Personalisat ion Post sale support Facebook • Alternatives – cons: • Unfollow on Facebook. • Alternatives – pros: • Brings lots of friends to Deliveroo. • Likes, shares and comments on the post. •Orders straight away, • Justification: •Offer is clearly stated in initial text to capture attention. •Brands and live tracking shown. •Link to the website will be top comment. •‘Clear big image helps improve conversion (Rondeau, 2013)’. • Issues: •May only use service for offer then stop. •Not all existing customers will see the post (dependent upon notification settings and news feed settings). Facebook Exclusive offers on social networks Website Brand levers • Alternatives – cons: • Not want to promote the brand as had a bad experience. • Alternatives – pros: • Shares on lots of platforms and tells all friends about the service. • Justification: •Able to retain loyal customers and acquire new ones •People trust other users opinions more so than sponsored posts. • Issues: •May not reach a lot of people. •Some may think that it is sponsored. •Others may think Deliveroo have paid for the user to write the post. Both brand levers Affiliates Facebook Website • Alternatives – cons: • Deletes Deliveroo as a friend on Snapchat. •‘Low enagement (Rajasooriar, 2015)’. • Alternatives – pros: • Tells friends to follow Deliveroo • Orders straight away as customer has just seen new brand. • Justification: • Able to showcase new brands before and provide users with sneak peaks. • Can promote the website via Snapchat and offer discounts to people who have viewed it. • Issues: • User may ignore it. •May only follow to receive offers. Snapchat Exclusive offers on social networks Website Brand levers • Alternatives – cons: •Retweet with a negative comment. • Alternatives – pros: • Retweet the post • Comment on the post •#DeliverRUSH starts trending •#Deliveroo starts trending • Justification: •Clear and brief introduction to the service, pricing lever used to convey EDLP pricing with link, ‘important to show price (Sheridan, 2012)’. • Issues: • ‘Some people do not trust sponsored posts (Lazauskas, 2014)’. EDLP Pricing Unique service/first company to offer service, interactive and fast. Twitter Social media sponsored posts • Alternatives – cons: •Not read the email. • Delete the email. • Alternatives – pros: • Tells friends about service. •Orders straight away. • Justification: • Brands are shown in big images to get the readers attention. •The intro text gets the readers attention. • Link to Facebook. • Issues: •May only use the service to receive the promo code. •Could ignore the email. •May go in ‘junk’ folder. Referrals Email Marketing Facebook Retailer brand lever Oxford Street • Alternatives – cons: • Not want to promote the brand as had a bad experience. • Alternatives – pros: • Shares on lots of platforms and tells all friends about the service. • Justification: •Able to retain loyal customers and acquire new ones •People trust other users opinions more so than sponsored posts. • Issues: •May not reach a lot of people. •Some may think that it is sponsored. • Others may think Deliveroo have paid for the user to write the post. Both brand levers Affiliates Twitter Website 1 Direction of travel Sarah Scarland, 15108304 Healey, J. (2014, June 3rd). The Benefits Of Including Push Notifications In An App. Retrieved March 16th, 2016, from App Makr: https://www.appmakr.com/blog/the-benefits-of-includi ng- push- notificati ons- in-a n-ap p/ Lazauskas, J. (2014, July 9th). Study: Sponsored Content Has a Trust Problem. Retrieved March 15th, 2016, from Contently : https://contently.com/strategist/2014/07/09/study-sponsored-content-has-a-trust-pr ob lem-2/ Morrissey, B. (2013, March 21st). 15 Alarming Stats About Banner Ads. Retrieved March 15th, 2016, from Digi Day: http://digiday.com/publishers/15-alarmi ng-stats-ab out-b ann er-ads/ Pollitt, C. (2015, January 20th). Everything You Need To Know About Sponsored Content . Retrieved March 16th, 2016, from Moz: https://moz.com/blog/everything-you-need-to-know-abo ut-spo nsore d-conte nt Rajasooriar, M. (2015, March 13th). Should I use Snapchat for my business? Retrieved March 15th, 2016, from Jarrang: http://jarrang.com/2015/03/should-i-use-sn apch at-for-my-bus iness/ Rondeau, J. (2013, March 21st). Do bigger images mean improved conversion rates? Three case studies. Retrieved March 16th, 2016, from Econsultancy: https://econsultancy.com/blog/62391-do-bi gger- imag es- mean-improved-conversion-r ates-three-c ase-stu dies/ Sheridan, M. (2012, March 7th). 5 Reasons Your Content Marketing Must Address Price. Retrieved March 16th, 2016, from Social Media Examiner: http://www.socialmediaexaminer.com/5-reas ons-yo ur-conte nt- marketing-must-address-price/ Stec, C. (2015, September 25th). 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution. Retrieved March 15th, 2016, from Hubspot: http://blog.hubspot.com/marketing/horrifying-dis play- advertising-stats Times, S. (2014, September 29th). How to deal with negative Facebook comments on your brand’s page. Retrieved March 16th, 2016, from Social Times: http://www.adweek.com/socialtimes/how-to-deal-w ith-ne gativ e- facebook-comments/301063 YouTube. (n.d.). About interactive video ads. Retrieved March 16th, 2016, from YouTube: https://support.google.com/youtube/answer/15047 1?h l=en Consumer Voyage
Transcript of Consumer Voyage - Task 2 - WordPress.com · 2016-04-26 · opinions more so than sponsored posts....
DSM Communication ObjectiveTarget AudiencePeoplewhouseo2’sfreeWi-FionOxford Street,London.(AvailableeverywhereonOxfordStreet(Street,2016).
Achievea20%increase(16,800 likes)intheamount ofFacebook likesontheDeliveroo’sFacebookpage fromOctober 2015byDecember2016, currentlystands at83,946likes.
References
•Alternatives– cons:•Go aheadwithnormal
deliveryprovidedbytheretailer.
•Alternatives– pros:•Tellfriendsaboutthenewservice.
• Justification:•Cleartotheconsumerbeforechoosing
delivery.• ‘Lowcostalternativeimportanttomention
(Sheridan,2012’) andfaster.•User willneedtoconnectviahotspotifnot
abletoaccessthesite.
• Issues:•Maynottrustthebrandenoughespecially withexpensiveorders.
•Somemay thinkthatitisapopupad. EDLPPricing Retailers
website
Fast,interactivenewservice
DeliverooBrand
•Alternatives– cons:•Notseethead
•‘Bannerblindness(Morriesey,2013)’
•Uses3G/.4G
•Alternatives-pros:
•Remember thelogoandlookatthewebsiteorapplater.
• Justification:•Reaches target
audience.•Clearlogo and
description.
•Issues:•Manywillclick‘continue’ andnotclickonthead.•‘LowCTR(Stec,2015)’
Banner ad EDLP pricing
O2Wi-Fihotspot
Uniqueservice/firstcompany tooffer service,interactiveand
fast.
•Alternatives– cons:•Notviewthevideo/images,‘lowengagement(Rajasooriar,2015)’.
•Alternatives– pros:•FollowDeliverooonSnapchat•Telltheirfriendstowatchthe
video•TelltheirfriendstoaddDeliveroo onSnapchat.
•Justification:•Firstimageonthescreenthat
theuserwillsee.•Userswill hopefully becurious
asDeliveroohasn’tbeenonSnapchatbeforeandwanttoknowwhatvideo/imagesare
beingposted.
• Issues:• ‘Sponsoredposts arenotastrusted(Lazauskas,2014)’
•NotallconsumerswillhaveSnapchat
•Maymisssomeofthetargetaudience
EDLPpricing Snapchat
Interactive,fast,newservice.
Socialmediasponsoredposts
•Alternatives– cons:•Turnoff pushnotifications
•Alternatives– pros:•Seethenotification andtelltheirfriends.
•Viewthewebsitelandingpage.
• Justification•Shortclear
introductiontotheservice.
•Appearsontheusersphone sowillnoticeit,‘engagestheuser(Healey,
2014)’..
• Issues:•Notallconsumers willhavetheapp.
•User hastohavepushnotificationsenabled.
NoPricinglever.
Interactive,fastnewservice.
Pushnotificationonapppromotingnewservice
AppLandingpage
•Alternatives– cons:•Write anegativecomment.
•Alternatives– pros:•Likeandsharethepost.•Comment onthepost.•Tell theirfriendsabouttheserviceandoffers.
• Justification:• ‘Clearbigimagehelpsconversion
rate(Rondeau,2013)’.• Image isprofessionalmanholdingshopping bags,conveysmessage
ofbeingaqualityservice.•Newserviceat thetopasthatwill
capturethereadersattention.
• Issues:• ‘Somepeopletendtoignoresponsored postsandnotclickonthem(Adaptedfrom; Pollitt,2015)’.
•Maynotbeinterestedinthepromotion andseeitasacheapbrand.
‘ShopNow’buttonon
Facebookonsponsored
post.
Fast,interactive,newservice.
Future pricepromotions
•Alternatives– cons:•Clickoff the
website
•Alternatives–pros:
•Gototheapp•Sharethelandingpageonsocialmedia
• Justification:•Large‘shopnow’button(clear CTA).
•Clearbrandlever, livetracking,returnsand
reviews.•Brightcolours andattractivelayout.
• Issues:•NoliveQ&Aiftheconsumerhasanyquestions.
•Otherlandingpage maybebetterthereforeCTRmaynotbehigh.
•Mayfindthelandingpagecluttered.
Retailersbrands
LandingpagewithA/Btesting
Onlinereviews
Timeorientateddelivery,returnsviacollect+
•Alternatives– cons:•Clickoff thewebsite
•Alternatives– pros:•Gototheapp•Sharethelandingpageonsocialmedia
• Justification:•Bright colours used,alltextis
clear.
•Usersviewtopnavigationbarfirstandwillsee‘ordernow’
button.•Abletoprovidelotsofinformation(as shown).
• Issues:•NoliveQ&Aiftheconsumer hasanyquestions.
•Otherlandingpage maybebetterthereforeCTRmaynotbehigh.
•Mayfindthelandingpagecluttered.
Retailerbrands
LandingpagewithA/Btesting
Onlinereviews
Timeorientateddelivery,returnsviacollect+
•Alternatives– cons:•Deletetheapp•Disablepushnotifications
•Alternatives–pros:
•Tellfriendsabouttheapp
•Gotothewebsite.
•Writeagoodreviewforthenewservice.
•Justification:•Lotsofpeopleuseappswhen
shoppingontheirphone.•‘ShopNow’buttonbig soitis
clear.•Brands/livetracking/shoppingladyalsoshown,5starimageisshowntohighlightthereviewbutnottoomuchasmaybeseenasuntrustworthyonsuchasmall
screen.
• Issues:•Notallpeopleuseapps.
•App needstorunfastandsmoothlytoensuretheuserhasagoodexperience asthiscould haveanegativeimpactupon thebrandandit’snewservice. Retailers
brandsApplanding
page
Onlinereviews
Timeorienteddelivery
•Alternatives– cons:•Maynotseetheemail
•Emailmaygointo‘junk’folder.
•Alternatives– pros:•Not needtoreadtheemailastheirorderhasarrived.
• Justification:•Personalised emailafterorderwithabilitytolivetracktheirorderandaskquestionswillenhance
thecustomerrelationshipsotheyaremoreinclinedtousetheserviceagain.
• Issues:•Customermayfindtheemailintrusive.
Internalcustomersupport
Personalisation
PostsalesupportEmail
•Alternatives– cons:•Deletestheemail.
•Unsubscribes frommailinglist.
•Alternatives– pros:•Tellsfriendsabouttheloyaltyprogram.
•SharestheDeliveroowebsiteonFacebook.
• Justification:•Usermayhave
forgotten howmanypointstheyhadand
whichstageofloyaltyprogramtheyare.
•Personalised offersclearlyshown.
• Issues:•Usermaynotseetheemail.
•Maygointo‘junk’folder.
•Could findtheemailintrusive.
Emailmarketing
Tieredloyaltyprogram
PersonalisationWebsite
•Alternatives– cons:•Comment negativelyonthepost.
•Alternatives– pros:•Likethe post•Sharethepost•Comment onthepostinapositiveway
• Justification:•Pictureshowsaladycarryingbagswholooks‘classy’,livetackingisalsoshownasarebrands.
•New serviceisshownfirstasthiswilldrawpeoplein.
•At thebottompricingleverwithreferralsisshown
•Shopnowbuttontotakeconsumer directtolandingpage.
• Issues:• ‘Lackoftrustinsponsored ads(Lazauskas,2014)’.
•Consumermaynotlikeanybrandsthatareshown.
EDLPpricing+Referrals Facebook
Interactive,fast,newservice.
Socialmediasponsoredposts
•Alternatives– cons:•Comment negativelyonthe
video.•Shareinanegativeway.
•Notviewthevideo.
•Alternatives– pros:•Sharethevideoacross socialmediaplatforms.
•Downloadtheapp.•Visitthewebsite – ‘’drivestraffic(YouTube, n.d)’.
•Tellfriendstowatchit.
• Justification:• Lotsof subscribersto
channel.•Canbesharedonother
social networks.•Showstheserviceinaction.
• ‘Increasesengagement(YouTube, n.d)’.
•Issues:•Consumer maynotfollowvlogger.•Consumermaynotseethevideo
EDLPpricing Vlogger
Interactive,fast,newservice.
Youtube
•Alternatives– cons:•Notreceive areplyinquick
enoughtohelp.Customerwhichcanresultin‘negativecommentswhichneed toberesponded toquickly(Times,
2014)’.
•Alternatives– pros:•Writepositivereview•Notneedanyonlinesupport.
• Justification:•Lotsof peopleuseFacebook to
speaktocompanies.•Abletohighlightthegood
serviceprovided.•Quickreplies willenhancethe
customer serviceprovided.
• Issues:•OtherFacebook usersmayseenegativeposts
•Needstobeansweredfastand ensurethecustomerissatisfiedwithoutcome/service.
Internalcustomersupport
Personalisation
PostsalesupportFacebook
•Alternatives– cons:•Unfollowon Facebook.
•Alternatives– pros:•BringslotsoffriendstoDeliveroo.
•Likes,sharesandcomments onthepost.
•Ordersstraightaway,
• Justification:•Offer isclearlystatedin
initialtextto captureattention.
•Brands andlivetrackingshown.
•Linktothewebsitewillbetopcomment.
• ‘Clearbigimagehelpsimproveconversion(Rondeau, 2013)’.
• Issues:•Mayonlyuseservice forofferthenstop.
•Not allexistingcustomerswillseethepost(dependent uponnotificationsettingsandnewsfeedsettings).
Exclusiveoffers onsocial
networks
WebsiteBrandlevers
•Alternatives– cons:•Notwanttopromotethe
brand ashadabadexperience.
•Alternatives– pros:•Sharesonlotsofplatformsandtellsallfriendsabouttheservice.
• Justification:•Abletoretainloyal
customers andacquirenewones
•Peopletrustother usersopinionsmoresothan
sponsored posts.
• Issues:•Maynotreachalotofpeople.
•Somemaythinkthatitissponsored.
•OthersmaythinkDeliveroohavepaidfortheusertowritethepost.
Bothbrandlevers Affiliates
FacebookWebsite
•Alternatives– cons:•DeletesDeliverooasa
friendon Snapchat.• ‘Lowenagement
(Rajasooriar,2015)’.
•Alternatives–pros:
•TellsfriendstofollowDeliveroo
•Ordersstraightawayascustomerhasjustseennewbrand.
• Justification:•Abletoshowcasenew
brandsbefore andprovideuserswith
sneakpeaks.•Canpromotethe
websiteviaSnapchatandoffer discounts to
peoplewhohaveviewedit.
• Issues:•Usermayignoreit.
•Mayonlyfollowtoreceiveoffers.
Snapchat
Exclusiveoffers onsocial
networks
WebsiteBrandlevers
•Alternatives–cons:
•Retweetwithanegativecomment.
•Alternatives– pros:•Retweetthepost•Comment onthepost•#DeliverRUSHstartstrending
•#Deliveroostartstrending
• Justification:•Clearandbriefintroductiontotheservice,pricingleverusedtoconveyEDLPpricingwithlink,‘importanttoshowprice(Sheridan,2012)’.
• Issues:• ‘Some peopledo nottrustsponsoredposts(Lazauskas, 2014)’.
EDLPPricing
Uniqueservice/firstcompany tooffer service,interactiveand
fast.
TwitterSocialmediasponsoredposts
•Alternatives–cons:
•Notreadtheemail.
•Deletetheemail.
•Alternatives–pros:
•Tells friendsaboutservice.
•Ordersstraightaway.
• Justification:•Brandsareshowninbigimagestogetthereaders
attention.•Theintro textgetsthe
readersattention.•Link toFacebook.
• Issues:•Mayonly usetheservicetoreceivethepromo code.
•Could ignoretheemail.
•Maygoin‘junk’folder.
Referrals EmailMarketing
FacebookRetailerbrandlever
OxfordStreet
•Alternatives– cons:•Notwanttopromotethebrand ashadabadexperience.
•Alternatives– pros:•Sharesonlotsofplatformsandtellsallfriendsabouttheservice.
• Justification:•Abletoretainloyal
customers andacquirenewones
•Peopletrustother usersopinionsmoresothan
sponsored posts.
• Issues:•Maynotreachalotofpeople.
•Somemaythinkthatitissponsored.
•OthersmaythinkDeliveroo havepaidfortheusertowritethepost.
Bothbrandlevers Affiliates
TwitterWebsite
1
Direction oftravel
SarahScarland,15108304
Healey, J. (2014, June 3rd). The Benefits Of Including Push Notifications In An App. Retrieved March 16th, 2016, from App Makr: https://www.appmakr.com/blog/the-benefits-of-including- push- notifications- in-an-app/Lazauskas, J. (2014, July 9th). Study: Sponsored Content Has a Trust Problem. Retrieved March 15th, 2016, from Contently : https://contently.com/strategist/2014/07/09/study-sponsored-content-has-a-trust-pr ob lem-2/Morrissey, B. (2013, March 21st). 15 Alarming Stats About Banner Ads. Retrieved March 15th, 2016, from Digi Day: http://digiday.com/publishers/15-alarming-stats-about-banner-ads/Pollitt, C. (2015, January 20th). Everything You Need To Know About Sponsored Content. Retrieved March 16th, 2016, from Moz: https://moz.com/blog/everything-you-need-to-know-about-sponsored-contentRajasooriar, M. (2015, March 13th). Should I use Snapchat for my business? Retrieved March 15th, 2016, from Jarrang: http://jarrang.com/2015/03/should-i-use-snapchat-for-my-bus iness/Rondeau, J. (2013, March 21st). Do bigger images mean improved conversion rates? Three case studies. Retrieved March 16th, 2016, from Econsultancy: https://econsultancy.com/blog/62391-do-bigger- images-mean-improved-conversion-r ates-three-c ase-studies/Sheridan, M. (2012, March 7th). 5 Reasons Your Content Marketing Must Address Price. Retrieved March 16th, 2016, from Social Media Examiner: http://www.socialmediaexaminer.com/5-reas ons-your-content-marketing-must-address-price/Stec, C. (2015, September 25th). 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution. Retrieved March 15th, 2016, from Hubspot: http://blog.hubspot.com/marketing/horrifying-dis play-advertising-statsTimes, S. (2014, September 29th). How to deal with negative Facebook comments on your brand’s page. Retrieved March 16th, 2016, from Social Times: http://www.adweek.com/socialtimes/how-to-deal-with-negativ e-facebook-comments/301063YouTube. (n.d.). About interactive video ads. Retrieved March 16th, 2016, from YouTube: https://support.google.com/youtube/answer/150471?hl=en
ConsumerVoyage
