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BEHAVIOURS IMPACTING LEISURE

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A highlight of four emerging behaviours that are impacting the way we spend our free time.

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1. ALT SPORT 2. APP RESIDENCES

3. VR VISITS 4. CHIC MYSTICS

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1. ALT SPORT

The world’s most popular sports have remained largely unchanged for decades. But while rule changes and new technologies have refined these pursuits, there will always be people who don’t care about kicking a ball or running a marathon. And there are more alternatives than ever.

People want to play games that suit them

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1. ALT SPORTIn practice

From doping to corruption to homophobia, competitive sport is rife with controversies. Consequently, some people are seeking new games without the scandalous baggage. With its mixed gender teams and a family-friendly rulebook, Quidditch has become a fan favourite.

Quidditch

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For digital nomads, being connected is important whether home or away; 67% of travellers use their mobile every day. Knowing there’s a whole generation who rely on apps for everything from ordering food to getting their laundry, hotels are upping the ante in the battle against Airbnb.

2. APP RESIDENCES

OF TRAVELLERS USE THEIR MOBILE EVERY DAY.

Community Care, 2015

67%

People want the same services at home or away

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In practice

Airbnb has shaken up the hotel industry, leaving major chains scrambling to figure out exactly what Gen Yers want while on their travels. London-based Cheval Residences is aiming to reach these consumers by using tech to give them access to their favourite brands while they stay.

2. SADNESS SOCIETY

Cheval Residences

2. APP RESIDENCESIn practice

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From sleepovers in Van Gogh’s bedroom to walks among Dali’s elephants, museums are luring back an experience-hungry public with the help of augmented exhibits and multi-sensory shows, as cultural institutions embrace technology in a bid to ward off ‘museum fatigue’.

3. VR VISITSPeople are experiencing art in VR

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In practice

If you don’t live in a cultural capital, nor tend to hop on a plane to visit one on your travels, viewing a Picasso seems rather unrealistic. But Google’s Cultural Institute aims to change that with its virtual reality viewer, allowing users to zoom into a van Gogh from anywhere via an app.

3. VR VISITS

Google’s Cultural Institute

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Reading tea leaves or invoking good vibes with crystals might seem at odds with an efficiency-obsessed society, but more people are turning to New Age spiritualism for calm and clarity, as a wide spectrum of demographics look to clear their diets, homes, and minds.

4. CHIC MYSTICSPeople are seeking thing spiritual

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In practice

As Americans become more adventurous in their quest for wellness and transcendence, Californian brand Moon Juice is serving up the ancient and exotic, infusing juices and supplements with ingredients like ‘lion’s mane’ to feed the burgeoning alternative health scene.

4. CHIC MYSTICS

Moon Juice

In practice

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