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BEHAVIOURS IMPACTING GETTING AROUND

GETTING AROUND 2

A highlight of key insights and innovations impacting the ways we travel in our cities and

around the world.

GETTING AROUND 3

1. LEASED WHEELS

2. FREE RANGE

3. SUBSCRIBED SKIES

4. BACKSEAT DRIVERS

GETTING AROUND 4

1. LEASED WHEELSPeople are paying monthly to be mobile

Gen Yers are set to become the first generation to earn less than their predecessors. So it makes sense that they’re replacing intimidating outright costs with manageable monthly payment plans. As Generation Rent takes the wheel, paying for a car in instalments is more common than ever.

OF AMERICAN NEW CAR SALES IN THE FIRST QUARTER OF 2015 WERE ACTUALLY LEASES

Experian Automotive, 2015

31%

GETTING AROUND 5

Americans are holding on to their cars for longer than ever, with the average age of vehicles on US roads reaching 11.5 years. But people’s lives can change dramatically in that time. Offering a flexible alternative to ownership, Clutch lets people pick the perfect car for any occasion.

Clutch

1. LEASED WHEELSIn practice

GETTING AROUND 6

Electric transport is more common than ever. The German government is offering incentives to tempt drivers to go electric, and there are over 40,00 charging points in Japan – they outnumber petrol stations. But brands are faced with people’s irrational fears of running out of power.

2. FREE RANGEPeople worry about running out of power

OF PEOPLE SAY THAT RANGE ANXIETY IS A CONCERN WHEN THINKING ABOUT BUYING AN EV

Consumer Electronics Associaton, 2014

71%

GETTING AROUND 7

Auto manufacturers are pouring cash into developing electric vehicles, but for a long time they tended to only be bought by enthusiasts. Sporting impressive power, an affordable price tag, and an experience that’s no different from an average set of wheels, the Chevrolet Bolt is looking to normalise EVs.

Chevrolet Bolt

2. FREE RANGEIn practice

GETTING AROUND 8

There have been huge shifts in the ways people travel, with focus moving away from ownership; the number of people using car sharing services globally is set to reach 26 million by 2020. But air travel has been slower to innovate due to complicated logistics and costs – until now.

OF GLOBAL TRAVELLERS TOOK A DOMESTIC BUSINESS TRIP IN 2014 Statista, 2014

3. SUBSCRIBED SKIESPeople are buying all-you-can-fly passes

34%

GETTING AROUND 9

Most cities offer passes for public transport, whether it’s an unlimited bus pass or a season ticket for the train. But until recently, frequent flyers have had to pay for each trip separately. US start-up OneGo is changing that, letting people buy an all-you-can-fly airline pass.

OneGo

3. SUBSCRIBED SKIESIn practice

GETTING AROUND 10

Cars are a central locus for family life; three-quarters of parents say having kids forced them to buy a new car. But the choice is based on more than practicality. Once needs like safety have been covered, the differentiating feature that gives a model the upper hand is passenger appeal. Auto Trader, 2015

4. BACKSEAT DRIVERSPeople expect cars to entertain them

OF PARENTS SAY THEIR KID INFLUENCED

THEIR CAR PURCHASE DECISION

37%

GETTING AROUND 11

Electric cars have finally shaken the preconception that they’re slow and uncool, buffered by the rise of Formula E and models with a little sex appeal, like the Tesla Roadster. Elon Musk is now banking on the appeal of safety, with the Tesla Model X – an electric SUV geared towards families.

Tesla Model X

4. BACKSEAT DRIVERSIn practice

GETTING AROUND 12

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