Consumer Sentiment Google Trends
Transcript of Consumer Sentiment Google Trends
![Page 1: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/1.jpg)
Overview
US
UK
1.1
Consumer SentimentWith Google Trends
Hyunyoung Choi
Economics TeamGoogle Inc.
![Page 2: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/2.jpg)
Overview
US
UK
1.2
Google Consumer Sentiment Index
Consumer Sentiment is based on the consumer survey.
![Page 3: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/3.jpg)
Overview
US
UK
1.3
Google Consumer Sentiment Index
![Page 4: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/4.jpg)
Overview
US
UK
1.4
US Consumer Sentiment/Confidence1
Based on the Consumers Survey
1http://www.sca.isr.umich.edu/
![Page 5: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/5.jpg)
Overview
US
UK
1.5
Univ. of Michigan Consumer Sentiment
![Page 6: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/6.jpg)
Overview
US
UK
1.6
Consumer Sentiment with Search Trends?
Search verticals highly correlated to Consumer Sentiment
• Automotive: Auto parts, Vehicle Shopping, Trucks & SUVs, Vehicle Brands• Computers & Electronics: Consumer Electronics, Hardware, Software• Finance & Insurance: Banking & Personal Finance, Investing, Retirement & Pension• Real Estate: Home Financing, Real Estate Agencies• Travel: Air Travel, Hotels & Accommodations, Vacation Destinations
‘Vehicle Brands’ Search Trends by Questions
queries: 5.0 mustang magazine, chrysler pacifica, ford bronco parts, jeep cherokee, land roverdiscovery, land rover reviews, lexus lx470, lincoln aviator, lincoln navigator, nissan armada,toyota 4runner review, toyota four runner, trd supercharger, volvo suv, www.bmwusa.com,www.cadillac.com
![Page 7: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/7.jpg)
Overview
US
UK
1.7
Predicting Consumer Sentiment with Google Trends
Model
• Find the queries that are highly correlated to the time series for each question• Find the vertical/subvertical for each query• Collect search trends of the queries by each vertical• Run a regression model (1) and find the best fit
Qi,t = α +∑
k
βk Google(k)i,t , (1)
where i , t and k refer to the question, the month and the subvertical respectively• Predict the consumer confidence using the search trends• Examine different frequencies and regions with search trends
![Page 8: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/8.jpg)
Overview
US
UK
1.8
Consumer Sentiment Prediction (Monthly)
![Page 9: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/9.jpg)
Overview
US
UK
1.9
Consumer Sentiment Prediction (Weekly)
![Page 10: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/10.jpg)
Overview
US
UK
1.10
Consumer Sentiment Prediction (California)
![Page 11: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/11.jpg)
Overview
US
UK
1.11
UK Consumer Sentiment/Confidence2
Based on the Consumers Survey
2http://www.nationwide.co.uk/consumer_confidence/default.htm
![Page 12: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/12.jpg)
Overview
US
UK
1.12
UK Consumer Confidence
![Page 13: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/13.jpg)
Overview
US
UK
1.13
Consumer Sentiment with Search Trends?
Search queries highly correlated to Consumer Sentiment
• Travel: Air Travel, Hotels & Accommodations, Bus & Rail• Finance & Insurance: Banking & Personal Finance, Investing• Computers & Electronics: Hardware, Software• Industries: Transportation & Logistics
‘Investing’ Search Trends by Questions
queries: equity research, franklin templeton, lloyds registrars, lloyds tsb registrars, mouchelparkman, mouchelparkman, mourant, schroder, share options, thompson financial,threadneedle investments, uksip, whitbread group, wise speke
![Page 14: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/14.jpg)
Overview
US
UK
1.14
Consumer Sentiment Prediction (Monthly)
![Page 15: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/15.jpg)
Overview
US
UK
1.15
Consumer Sentiment Prediction (Weekly)
![Page 16: Consumer Sentiment Google Trends](https://reader031.fdocuments.net/reader031/viewer/2022030308/577cc9a31a28aba711a4434c/html5/thumbnails/16.jpg)
Overview
US
UK
1.16
Consumer Sentiment Prediction (England)