Consumer Protection Issues: A Retail Perspective Petra Rob General Manager METRO Group STOA...
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Transcript of Consumer Protection Issues: A Retail Perspective Petra Rob General Manager METRO Group STOA...
Consumer Protection Issues: A Retail Perspective
Petra Rob General Manager METRO Group
STOA Workshop, June 6, 2006
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METRO AG 2005
METRO Group – one of the most important international retailing companies
1 METRO Group
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METRO AG 2005
Driving force for technological innovations in the retail sector
The METRO Group is a driving force behind the development and application of new technologies in the retail sector
Our objectives To make the entire supply chain more efficient – from production, through
distribution centers to incoming goods areas in the stores To offer customers a faster, more comfortable and more individual shopping
experience To develop uniform standards
Bundling of innovation-oriented activities in the Future Store and the RFID Innovation Center
1 METRO Group
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METRO AG 2006
The Future Store in Rheinberg (Germany)
Opened in April 2003 First joint project of the METRO
Group Future Store Initiative Function of the Future Store
To test the application and interplay of innovative technologies under real conditions
To determine efficiency and cost-effectiveness
To test the acceptance of these technologies among customers
2 METRO Group Future Store Initiative
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METRO AG 2005
Connection to the central merchandise management system
Employee PDAs
Wireless Bluetooth
peripherals Information Terminal
Self Check-out Personal Shopping Assistant
Smart Scales
Access Points
Customer PDAs
Wireless workspaces
AdvertisingDisplays
RFID
Smart Shelf
Future Store – an overview of the technologies
2 METRO Group Future Store Initiative
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METRO AG 2005
Key technology for the future of retailing
The heart of RFID technology: thetransponder or “Smart Chip”
Transferring product data without physical contact through Radio Frequency Identification
(RFID)
Electronic Product Code (EPC)gives objects an unmistakable identity
TomorrowYesterday – Today
3 RFID in the METRO Group
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METRO AG 2005
RFID application today
The roll-out of RFID along the entire METRO Group supply chain began in November 2004
RFID application focused mainly on: incoming goods, outgoing goods, inventory replenishment
RFID transponders on:pallet-level and case-level
22 locations in Germany: Metro Cash & Carry, Real, Kaufhof and METRO Group distribution centers use the innovative technology
3 RFID in the METRO Group
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METRO AG 2005
RFID application in the future
Our vision: RFID at item level
This will pave the way for many innovative applications. A few examples: Smart Dressing Rooms that
provide additional information on individual items of clothing that the customer wishes to try on
Smart Shelves that automatically inform store employees when a particular article is running short
Future Check-out, which allows articles in a shopping trolley to be read without the need to place them on the conveyor belt
3 RFID in the METRO Group
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METRO AG 2005
RFID – future technology with key advantages for retailers and consumers
RFID technology allows retailers to … Accelerate processes in the supply
chain and make them more transparent
Reduce inventory levels Increase the availability of goods in
stores Continue improving quality
assurance Reduce counterfeiting
4 Benefits of RFID
RFID technology offers consumers … Additional product information Better availability of goods in
stores Better service and a more
interesting shopping experience Faster check-out Comfortable exchange of goods
without having to keep the receipt
RFID is a innovative technology from which both consumers and retailers can benefit in equal measure
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METRO AG 2005
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METRO AG 2005
Shaping the future of retailing today
Thank you!