Objective• To identify the knowledge of the investor in

Raipur city about investment option.• To analyze the reason for choosing one

particular financial instrument.• To signify the best preferred option amongst

different financial instruments.• To study the investors objective towards

choosing an option out of so many.• To analyze the investment pattern preferred

by investors.

Terms used in my topic• Investment:- Investment is to commit money in order to

earn a financial return.

• Investor:- Investor is an individual who commits money to investment products with the expectation of financial return.

• Needs of investors:-• Security of original capital• Wealth accumulation• Comfort factor• Tax efficiency• Life cover• Income• Simplicity• Ease of withdrawal

Terms used in my topic(contd.)

• Preference:- one could interpret that the term “preference” to mean evaluative judgment in the sense of liking or disliking an object .

Or• Preference is an act of preferring, or the state

of being preferred.

Financial instruments• Various financial instruments available in

market which one could invest in are:• Equity• Commodity• Mutual fund• ULIP’s• Fixed deposit• Bonds• Saving bank account• NSC/KVP

Research methodology• Sampling Technique

Sampling method: convenient samplingSample size:100

• Data collection• Primary data collection

primary data has been collected by interacting with 100 respondents and made questionnaire filled by them.

• Secondary data collectionThe secondary data has been collected through various journals and websites.

Analysis

80%

20%

INVESTORS OPINION FOR INVESTING IN FINANCIAL IN-STRUMENTS

yesno

Do you invest in any type of financial instruments?

Analysis(contd.)

12% 1%

22%

10%

2%

28%

15%

3%7%

MOST PREFERRED FINANCIAL INSTRUMENT

Equity

Commodity

Mutual fund

life insurance(ULIP's)

Recurring deposit

Saving account

Fixed deposit

Bonds

NSC/KVP

In which type of financial instruments do you invest?

Analysis(contd.)

risk cover-ing

liquidity returns ease of operation

01020304050607080

1 Rank2 Rank3 Rank4 Rank

What parameters as mentioned below, you consider in making the investments, rank them as per your preference.

PARAMETERS CONSIDERED BY INVESTORS FOR MAKING INVESTMENT

Analysis(contd.)

Government securities and bonds

Mutual funds and fixed deposits

Equity and commodity

other

0% 20% 40% 60% 80% 100%

0-25%26-50%50 % above

DISTRIBUTION OF INVESTMENT OF INVESTORS ACROSS DIFFERENT SECURITIES

What is the distribution of investment across different securities?

Analysis(contd.)

45%

30%

15%

10%

REASON FOR NOT INVESTING

Lack of awareness

Lack of time

Fear factor

Never thought of it

Reasons for not investing in any of the investment options?

Analysis(contd.)

16%

35%

49%

INVESTMENT OBJECTIVE OF INVESTORS

Short term profit seekingGrowth and incomeLong term profit seeking

What are your investment objectives?

Analysis(contd.)

35%

41%

24%

INVESTMENT PATTERN PREFERRED BY INVESTORS

Low risk and returnModerate risk and returnHigh risk and return

What pattern of investment do you prefer?

What is the source of your investment?Analysis(contd.)

01020304050607080

SOURCE OF INVESTMENT PREFERRED BY INVESTORS

No. of respondent

Findings• Majority of respondents i.e.80% investors

invest in financial instruments while remaining 20% do not invest because of lack of time and lack of awareness.

• Most of the investors invest 25% amount in all the financial instruments and from this it is clear that people are not aware about the best investment option so they invest equal amount in all the securities.

• Investors objective for investment is earning long term profit.

Findings(contd.)• Majority of respondents prefer saving account

as investment option for investing but as every individual has not chosen only saving account as their investment option so mutual fund can be preferred as the second most preferred option among all financial instruments.

• Majority of the people prefer high risk and high return as a pattern of investment.

• Most of the investor’s look for higher returns while investing.

Suggestions

• Company should make people aware about the various investment option available in the market.

• Every client should be given a personnel assistance to give him/her a regular & consistent service.

• Karvy should conduct more surveys in order to interact with customer to know the preferences of the customer and also for improving its services.

• Client’s satisfaction and value retention should be given focused to maintain goodwill of the company.

• To prepare an effective marketing strategy a company must study its competitors as well as its actual and potential customer.

Further scope of study• The research has been conducted at Raipur city only. Thus

this research has a scope of being conducted with reference to India also.

• The research has been conducted by taking a particular income group that is middle upper and lower middle. It can be conducted to all the income groups.

• The sampling which has been taken for the research work is convenient sampling it can be done by taking purposive random sampling.

• Government can use such type of study to see the knowledge level of the investors and thus it can be of great use of generating future awareness by seeking different aspects for the investors.

• This study can be used by investment firms also.

Thank you..!!!