Consumer Preference Research with Conjoint Analysis
6
Consumer Preference Insights Using Conjoint Analysis Wednesday, June 12, 13
-
Upload
carbonview-research -
Category
Business
-
view
952 -
download
5
Transcript of Consumer Preference Research with Conjoint Analysis
Consumer Preference Insights Using Conjoint Analysis
Wednesday, June 12, 13
Consumer Preference Research optimizing products and services for market success
Carbonview’s conjoint research methodology considers multiple factors in a consumers decision making process. The success of products and services is often based on the optimal blend of factors including shape, size, color, feel, service and price. Carbonview Research can help you better understand how
multiple factors work together to impact the consumer decision making process.
Predict choices and spot industry trends through consumer choiceDiscover which product or service components drive purchase decisions
Simulate realistic marketplace scenarios and force participants to trade-off preferred components
Develop informed strategies to meet customer preferences and drive sales
Wednesday, June 12, 13
Evaluate Product Attributes
Color CombinationsShape
Software
Features
Size
Feel
Branding
Speed
...and more
Customers make purchase decisions based on a belief that the product or service is an optimal fit for their needs. In the example of a mobile device, shape, size, color, brand, applications available, carrier availability and price are some of the components that drive purchase. Carbonview can help you understand which
components truly drive that decision.
*product image used for example onlyWednesday, June 12, 13
Simulated Marketplace Combinations Force Preference Trade-Off’s
*product images and product specs used for example only
Wednesday, June 12, 13
Potential Use Cases
New Product Development: Understand which features or product attributes are most important to potential consumers of a specific market segment.
Customer Purchase Factors: Understand which components create the most value for your target audience and which have the greatest impact on purchase decisions. Go deeper to understand exactly which variants of each component are most appealing to your customers
Pricing Optimization: By looking at how customers make decisions, the economic impact of price changes can be assessed. With the conjoint model we can not only investigate price sensitivity but also develop a more dynamic pricing model.
Investment Prioritization: Understand where dollars are best spent based on consumer feedback and preference. For example insights might suggest high resolution video on smartphones is driving purchase decisions in favor of a competitor due to availability.
Innovation & Redesign: Identify market gaps and consumer needs to innovate and redesign existing products and services.
Strategy Development: Understanding what is important to your target consumers will helps you effectively market, position, price and differentiate. ....and more
Wednesday, June 12, 13
Research Designed to Meet Your Needs “Carbonview Research can deliver the highest quality conjoint results in timelines that are setting a new bar
for the industry. We developed an optimal operations process to help you understand your customers’ preferences in timeframes that will meet any need…just ask us about it!”
Bring us Multiple Concepts Test Concepts/Attributes Research Results FAST! with Key Demographics
RESEARCH
Contact Carbonview Research [email protected]
US: 1.866.340.7204UK: +44 (0) 203.239.4642
Wednesday, June 12, 13
