Consumer Perception About TRAVEL HOUSES

Introduction - Theory

Word tour - Latin tornare & Greek tornos Meaning - a lathe or circle; the movement around a central point or axis English - Suffix ism defined quality. Suffix ist denotes one that performs a given action. Tour represents a journey that is a round trip, i.e., the act of leaving and then returning to the original starting point. Thus, one who takes such a journey can be called a tourist. World Tourism Organization (WTO) tourist travel to and stay in places outside their usual environment for

more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within

Types of Tourism

DOMESTIC

involving residents of the given country traveling only within this country

INBOUND

involving non-residents traveling in the given country

OUTBOUND

involving residents traveling in another country

TOURISM

DOMESTIC INBOUND OUTBOUND

World Highlights of 2009

Hit hard - global slump, outbreak of AH1N1 virus

Tourism Economy GDP contracted to 4.8%

World over international tourist arrivals fell by 8%

Sector worldwide provided over 235 million jobs

Tourism Economy GDP has

0.5% growth in 2010

3.2% in 2011 expected

Real GDP growth - World

-4.8% in 2009

expected 0.5% in 2010

expected 3.2% in 2011

average 4.4% per annum in next 10 years

GDP contribution - World

9.2% (US $ 5,751 bn)

2010

9.6% (US $ 11,151 bn)

2020

Investment - World

Estimated US $ 1,241 bn 9.2% of total investment

2010

US $ 2,757 bn 9.4% of total investment

2020

Visitor Exports - World

2010

expected to generate 6.1% of total exports (US $1,086 bn)

2020

Growing (in nominal terms) 5.2% of total exports (US$2,160 bn)

Total Employment - World

8.1% = 235,785,000 jobs

1 in 12.3 jobs

2010

2020

1 in 10.9 jobs

9.2% = 303,019,000 jobs

10 Most Visited Countries in 2009

Real GDP growth - India

6.7% in 2010

average 8.5% per annum in next 10 years

GDP contribution - India

8.6% (INR 5,532.5 bn) (US $117.9 bn)

2010

9.0% (INR 18,543.8 bn) (US$330.1bn)

2020

Investment - India

INR 1,628.1 bn US$ 34.7 bn 7.2% of total investment

2010

INR 6,137.2bn US$ 109.3 bn 7.7% of total investment 2020

Visitor Exports - India

2010

Expected to generate 3.8% of total exports (INR 519.7 bn) or (US$ 11.1 bn)

2020

growing (in nominal terms) 2.4% of total exports (INR 1,886.2 bn) or (US$33.6 bn)

Total Employment - India 10.0% = 49,086,000 jobs

1 in every 10.0 jobs

2010

2020

1 in every 9.6 jobs

10.4% = 58,141,000 jobs

-2010

0

100000

200000

300000

400000

500000

600000

700000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2008 2009 2010

%a

ge c

ha

nge

2009/2008

-17.6 -10.6 -12.9 -3.5 -1.9 0.2 0.6 -8.6 -4.1 -0.9 -0.6 21.0

2010/2009

16.4 9.9 12.9 1.7 15.5 8.0

Month wise Foreign Exchange Earnings (in Crore) from Tourism in India, 2008-2010

0

1000

2000

3000

4000

5000

6000

7000

8000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2008 2009 2010

%a

ge c

ha

nge

2009/2008

-15.4 -12.3 -11.9 7.6 8.7 11.5 28.8 13.5 20.8 13.1 11.9 38.5

2010/2009

21.6 46.2 24.1 11.3 34.1 25.0

No. of Domestic Tourist Visits to all States/UTs in India, 2005-2009

0

100

200

300

400

500

600

700

2004 2005 2006 2007 2008 2009

%age change 7.0 18.0 13.9 6.9 15.5

Various Tourisms in India

Adventure Tourism

Wildlife Tourism

Pilgrimage Tourism

Cultural Tourism

Medical Tourism

Sports Tourism

Eco Tourism

Cruise Tourism

Rural Tourism

Wellness Tourism

Caravan Tourism

Heliport Tourism

Education Tourism

Heritage Tourism

INTERNATIONAL TRAVEL HOUSE LTD.

Associate Company of ITC.

Why prefer ITHL?

29 year old company - 29 June 1981

One-Stop-Shop for all travel requirements

Membership of IATA, ASTA, JATA, PATA, USTOA,

ICCA, UFTAA, WTO, TAAI, ICPB, IATO, and

approved by Govt. Of India, Dept. of Tourism.

10 IATA locations, 13 Car Rental Offices, 19 Travel

Counters.

Provide services on 30 days credit period to

Corporates.

Why prefer ITHL?

Clients include NDTV, Infosys, HCL, Citibank,

Samsung, Max Hospitals, FICCI, Essel Group.

Own Transport Fleet of 900 cars and over 700

trained travel professionals.

India's only multi-location Travel Management

Company with ISO 9001 accreditation.

All offices are on WAN network

Provide 24x7 services for 365 days.

Backup of bills and receipts kept for 5 years.

IATA

International Air Transport Association (IATA)

an international industry trade group of airlines headquartered in Montreal, Quebec, Canada.

ASTA

American Society of Travel Agents (ASTA) a business improvement organization which

represents and defends the business and regulatory public policy interests of travel intermediaries including travel agencies and tour providers.

PATA

Pacific Asia Travel Association (PATA) is a membership association working to promote

the responsible development of travel and tourism in the Asia Pacific region.

USTOA

United States Tour Operators Association (USTOA) is a 501(c) registered nonprofit professional

association representing the tour operator industry. Its members are made up of companies whose tours,

vacation packages, and custom arrangements encompass the entire globe but who conduct

business in the U.S.

WTO

World Tourism Organization (UNWTO) It compiles the World Tourism rankings. It is a global body, concerned with the collection and

collation of statistical information on international tourism.

UFTAA

(UFTAA) founded as a result of a merger of two large world

organisations, FIAV and UOTAA, recognizing the need to unify travel agencies and tour-operators into one

international federation.

ICCA

International Congress and Convention Association (ICCA)

was founded in 1963 by a group of travel agents to exchange information on international

congresses and conventions.

JATA

Japan Association of Travel Agents (JATA) seeks to improve the quality of services provided to

travelers to and from Japan.

ICPB

India Convention Promotion Bureau (ICPB) is a management oriented organization that has

been promoting and establishing India as a preferred MICE (Meetings, Incentives,

Conventions & Exhibitions) destination.

TAAI

Travel Agents Association of India (TAAI) was formed towards the end of the year 1951 by a group of twelve leading Travel agents, who felt that

the time had come to create an Association to regulate the Travel industry in India. The primary

purpose was to protect the interests of those engaged in the industry, to promote its orderly

growth and development and to safeguard the rights of the traveling public.

IATO

Indian Association of Tour Operators (IATO) is the National body of the tourism industry. IATO

interacts closely with the Government on all critical Issues affecting the Tourism Industry in India with the

highest priority to Tourism facilitation. It interacts closely with all Government Ministries /

Departments, Chambers of Commerce and Industry, Diplomatic Missions etc.

Services Offered

Business Travel Car Rental Destination

Management World Class

Holidays

Discover India Holidays

Ayurveda and Spa Holidays

Cruise Holidays Royal Wedding

MICE (Meeting, Incentives,

Conventions & Exhibitions)

Visa Service Overseas Travel

Insurance Money Changer

Awards

Award 2006

consecutively for three years

(2005, 2006, 2007)

Award for 2007

for excellence in Corporate

Governance for the year 2007 under private sector

category at the National level.

Competitors

SOTC Cox & Kings

Thomas Cook

Yatra. com

Research Methodology

Scope - to understand the needs of the travellers and

make travel houses competent with world-class

services.

Sample Size 150 respondents (80 of ITH).

Survey - at Chandigarh and Mohali.

Sources of data Questionnaire, Reports.

Personal interviews - help of senior executives of

International Travel House Ltd.

Objectives

To identify the trend of travel i.e. peak season of travelling

To determine the effectiveness of promotional campaigns

To know what consumers expect from travel houses

To understand the quality of services maintained

To identify the performance of Travel Houses

To know the competitors in a better way

To make people aware about the ITHL

Sample Population

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