Consumer Packaged Goods
11
INSIGHT by DATAMONITOR Datamonitor Knowledge Center Consumer Packaged Goods
Transcript of Consumer Packaged Goods
INSIGHT by DATAMONITOR
Datamonitor Knowledge Center Consumer Packaged Goods
INSIGHT by DATAMONITOR
A value proposition to synchronize the way you work
Strategy & Planning
Consumer & Market Insight
Sales & Marketing
NPD & Innovation
32%42%
76%
CONSUMER INSIGHT
PRODUCTINSIGHT
MARKETINSIGHT
COMPANYINSIGHT
COUNTRYINSIGHT
INSIGHT by DATAMONITOR
Strategy & Planning
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Strategic appraisals including partner and/or acquisition opportunities
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Quickly assess new or non core categories
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Create initial market entry strategies and identify market growth potential
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Develop complex market sizing
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Enhance your market positioning & concept development efforts
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Forecast sector and category evolutions
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Interpret trends quickly with graphical functionality
BENEFITS
INSIGHT by DATAMONITOR
Consumer & Market Insight
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Improve penetration by understanding needs states driving location and occasion consumption
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Build appropriate local, regional and global strategies
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Design creative and effective marketing communications
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Uncover white space opportunities across geographies, categories, channels and markets
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Identify new consumer segments, occasions, locations and need states to target
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Save time rationalising disparate sources with cross comparable definitions and regional/global views
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Make faster and easier targeting-related (‘size of the prize’) ROI calculations
BENEFITS
INSIGHT by DATAMONITOR
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Identify new opportunities and new markets
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Reduce risk in new ventures and enhance ROI by identifying highest value consumer & market segments
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Map competitive landscapes globally
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Understand consumer trends to support sales activities
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Retain and increase shelf space/gain new shelf space for launches
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Refine marketing strategy through best practice case studies
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Understand competitive threats to market share/brand
Sales & Marketing
BENEFITS
INSIGHT by DATAMONITOR
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Stimulate ideation
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Invigorate established brands
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Better understand buying choices, spending patterns and need states driving consumption behaviors
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Calculate the size of the prize in new markets
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Reduce risk for new product launches and increase the chance of success
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Speed up route to market and increase competitive advantage by gaining first mover advantage
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Understand cultural barriers to success
NPD & Innovation
BENEFITS
INSIGHT by DATAMONITOR
In the ever-changing consumer landscape identify the prevalent trends and drive new product development, innovation and brand loyalty in your category.
Going beyond mere opinions to offer substantive fact-based insights.
Primary research via panels of 13 million+ consumers worldwide
Occasion & location data
Need states analysis
20 Countries in detail
60+ Insight studies per year
70+ Case studies per year
CONSUMER INSIGHT
INSIGHT by DATAMONITOR
Track product launches, identify innovations and monitor competitor or client NPD strategy.
Detailed ingredient, nutritional and packaging data
High-Res images
Superior analytical, graphical and charting functionality
Identify true ‘new to the world’
innovation
28 years of coverage
1,000 new products added every day
90+
countries
PRODUCT INSIGHT
ANALYSIS TOOLS
HEAT MAP
LAUNCHES OVER TIME
BUILD YOUR OWN CHART
BUILD YOUR OWN TABLE
INSIGHT by DATAMONITOR
Understand the performance of your product category across 62 markets and ensure confident decision making.
Value/volume data, 2000 –
2014
Company & brand shares, channel data
Consumption & usage data
Audited methodology provides transparency and traceability
62 countries, cross comparable definitions
200+ product categories
INDUSTRY COVERAGE
MARKET INSIGHT
ALCOHOLIC DRINKS
SOFT DRINKS
PET CARE TOBACCO
PERSONAL CARE
NEWS & MAGAZINES
HOUSEHOLD PRODUCTS
FOOD
HOT DRINKS
FOOD SERVICE
32%42%
76%
INSIGHT by DATAMONITOR
Measure performance and maximize best practice.
Company & brand share
Product launch data
SWOT analysis
Daily updated financial deal tracking
News & analyst opinion
30,000 company profiles
COMPANY INSIGHT
COMPETITORANALYSIS
COMPETITORANALYSIS
DECISIONSUPPORT
CHANNELANALYSIS
CUSTOMERANALYSIS
INSIGHT by DATAMONITOR
Instantaneously understand and contextualize socio-
economic and demographic data to support your strategic planning process.
COUNTRY INSIGHT
OVER 700 INDICATORS
213 COUNTRIES
46 POLITICAL & GEOGRAPHIC GROUPINGS
