consumer opinion on laptaps

7/25/2019 consumer opinion on laptaps

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A Project Report on

CONSUMER OPINION ON LAPTOPSSurvey Project Report

Submitted to

AURORAS BUSINESS SCHOOL

in partial fulfilment of the requirements for the award of

Post Graduate Diploma in Management (PGDM)

BY

PEDDI . SAI SHEKAR(DM-11-005)

Auroras Business School,Near NIMS, Punjagutta, Hyderabad. - 500 082

Tel: 040 2335 1891/92, 2335 0061/62 URL: www.absi.edu.in e-mail us: [email protected]


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CertificateThis is to certify that the project work titled

CONSUMER OPINION ON LAPTOPSis the bona-fide work done by

PEDDI . SAI SHEKAR (DM-11-005)

as a part of the curriculum ofPost Graduate Diploma in Management (PGDM),

Auroras Business School, Hyderabad.

HARIKA HARIKA SRINIVAS REDDYInternal Guide Project Co-Ordinator Director

Auroras Business School,Near NIMS, Punjagutta, Hyderabad. - 500 082

Tel: 040 2335 1891/92, 2335 0061/62 URL: www.absi.edu.in e-mail us:[email protected]
mailto:[email protected]:[email protected]:[email protected]


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DECLARATION

This is to inform that I have completed a project work onCONSUMER OPINIONON LAPTOPSwhile pursuing PGDM in Auroras Business School.

I hereby declare that this project report submitted by me is original work done as apart of my academic course and has not been submitted to any other University orInstitution for the award of any degree or diploma.

Name Roll No

PEDDI . SAI SHEKAR (DM-11-005)

Signature:

Date:


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ACKNOWLEDGEMENTS

I would like to thank everyone who is involved in helping me in producing thisproject report by bringing out creativeness in this project.

I would like to take this opportunity to thank my Project guideProf. Harika,Auroras Business school, for their undeterred guidance for the completion of the report.

My parents need special mention here for their constant support and love in mylife. I also thank my friends and well-wishers who have provided their whole heartedsupport to me in this exercise. I believe that this effort has prepared me for taking up newchallenging opportunities in future.

PEDDI SAI SHEKAR


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Index Sl.noIntroduction 1

i) What is Laptop? 1

ii)Uses of Laptops 1

iii)Advantages of Laptops

iv)!isadvantages of Laptops

"#$ective %

&ethodolog'

(raphical &ethod *1

+ools and techni,ues

!ata Anal'sis

-onclusion 1

Bi#liograph'


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INTRODUCTION

WHAT IS LAPTOP?

A laptop so/eti/es called a note#oo0 is an L*shape design and the screen can #e loered

and closed. It is a #atter'* or A-*poered personal co/puter generall' s/aller than a

#riefcase that can easil' #e transported and convenientl' used in te/porar' spaces such as on

airplanes2 in li#raries2 te/porar' offices2 and at /eetings .+he pri/ar' feature that attracts

users to laptops over des0tops is their porta#ilit'. Laptop co/puters provide users the a#ilit'

to run the /achine using an internal #atter' or #een dra/aticall' decreasing in si3e since

their introduction in 14.A laptop t'picall' eighs less than 5 pounds and is % inches or less

in thic0ness. Laptops are usuall' /ore expensive than standard des0tops and do not have

have the sa/e life*span as fixed personal co/puters.

USES OF LAPTOPS

1. +he li#ert' to carr' an'here* unli0e a des0top and /ore i/portantl' e can carr'our or0 an'here.

. +he a#ilit' to connect to our /o#ile or ca/era and instantaneousl' exchange data is a#oon.

%. +he or0 environ/ent here laptops are used tends to #e 6user friendl'6

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ADVANTAGES OF LAPTOPS

1. Portability7 8orta#ilit' is pri/ar' advantage of laptops. 8h'sical porta#ilit' allos a

laptop to #e used in /an' places9 not onl' at ho/e and at the office2 #ut also during

hile travelling etc.

. Immediay7 -arr'ing a laptop /eans having instant access to various infor/ation2

personal and or0 files. I//ediac' allos #etter colla#oration #eteen coor0ers or

students2 as a laptop can #e flipped open to present a pro#le/ or a solution an'ti/e2

an'here.

%. U!"to"date i#$ormatio#7 If a person has /ore than one des0top 8-2 a pro#le/ of

s'nchroni3ation arises7 changes /ade on one co/puter are not auto/aticall'

propagated to the others. +here are a's to resolve this pro#le/2 including ph'sical

transfer of updated files :using a USB flash /e/or' stic0 or -!;s) or using

s'nchroni3ation softare over the Internet.

. Co##eti%ity7 Laptops can have eas' Internet and local netor0 connectivit'. hours turnaround ti/e if the

/achine /ust #e sent to a repair center

Laptops are harder2 or in so/e cases i/possi#le2 to upgrade :/e/or'2 etc)

Laptops are inherentl' /ore vulnera#le to da/age and theft

Laptops /a' re,uire /ore technical s0ill to operate than des0tops

8oer /anage/ent issues

-onnectivit' issues -onnecting to other devices :printers2 pro$ectors2 etc.)

!rivers :/a' have to donload and install)

-a#les :re,uires so/e fa/iliarit' ith /ultiple t'pes)

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O./ECTIVE

+he o#$ective of the present surve' is to develop aareness of #randed laptop#aseline esti/ates and deter/ine popularit' of different co/pan's laptop. It suggests steps

to #e initiated or strengthened in the field of de/and in ncr region. +he 0e' indicators are

a/ong the general population2 de/and #randed laptop and the pro#le/ users.

+he o#$ectives are as follos7*

+o gauge the aareness of the pu#lic and their sources of infor/ation on the or0ing

executive class satisfaction on #randed laptop.

+o assess the level of satisfaction of the pu#lic ith respect to #randed laptop.

+o understand the practice of the pu#lic in ter/s of patronage of #randed

laptop2 purchase of #randed laptop and use of #randed laptop@

+o evaluate the perception of the pu#lic on the i/portance of various t'pe of #randed

laptop.

+o collect the vies of the pu#lic on geneticall' on different t'pe of #randed laptop.

+he o#$ectives of this particular stud' are7*

+o 0no the preferences of different t'pes of #randed laptops #' the people.

+o stud' hich factor influence for choosing different t'pes of #randed laptops.

+o 0no a#out the level of satisfaction toards different t'pes of #randed laptops.

+o co/pare the popularit' of different co/panies providing #randed laptops.

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ANAL0SIS 'UESTIONS

QUESTION.1

(!;

a. &AL :=CD)

#. E&AL :CD)

.

INTERPRETATION

As per our surve' the /ales are using /ore laptops co/pared to fe/ales i2e out of

1CCD 2 there is =CD usage of laptops #' /ales and CD usage of #' fe/ales.

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QUESTION .2

A(

a. F 5 age group :5D)

#.= * 5 age group :%5D)

c. G5 age group :CD)

INTERPRETATION

As per our surve' the age group of F5 are using /ore laptops than others i2e F5 age groupare using 5D laptops 2=*5 age group are using %5D 2 G5 age group are usingCD

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QUESTION.3

8lease na/e the Laptop that co/es to 'our /ind i//ediatel'?

a. IB&

#. L"H"

c. 8

d. !LL

e. -L

f. -"&8AJ

g. "+;S

IB& L"H" 8 !LL -L -"&8AJ "+;S

o.of respondent 11 1 % 14 1> 14 C

8ercentage 11D 1D %D 14D 1>D 14D C

INTERPRETATION

As per our surve' the response for the preferred laptop is as follos i2e IB& is 11D 2L"H" is 1D 2 8 is %D 2 !LL is 14D 2 -L is 1>D 2-"&8AJ is 14D . +here is

/ore response for 8 laptop i2e %D.

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QUESTION .4

a/e fe other Laptop?

a. IB&

#. L"H"

c. 8

d. !LL

e. -L

f. -"&8AJ

g. "+;S

IB& L"H" 8 !LL -L -"&8AJ "+;S

o.of respondent 14 C % 1> > 11 %

8ercentage 14D CD %D 1>D >D 11D %D

INTERPRETATION

As per our surve' the response for fe other laptops is as follos i2eIB& is 14D 2L"H" is CD 2 8 is %D 2 !LL is 1>D 2 -L is >D 2-"&8AJ is 11D and "+;S

is %D . +here is /ore response for 8 laptops i2e %D.

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QUESTION .5

!o 'ou prefer an' particular laptop :/ore to #u') ?

a. IB&

#. L"H"

c. 8

d. !LL

e. -L

f. -"&8AJ

g. "+;S

IB& L"H" 8 !LL -L -"&8AJ "+;S

o.of respondent 1% 1> % 1 11 1 4

8ercentage 1%D 1>D %D 1D 11D 1D 4D

INTERPRETATION

As per our surve' the response for the preferred laptop to #u' is as follos i2e IB& is1%D 2 L"H" is 1>D 2 8 is %D 2 !LL is 1D 2 -L is 11D 2-"&8AJ is 1D and

"+;S is 4D . +here is /ore response for 8 laptop i2e %D.

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QUESTION .6

!o 'ou have an' laptop for 'our use recentl'?

Yes o

"ptions IB& Lenovo 8 !ell -L -o/pa, "thers

o.of respondent 1= 15 1 1 1% 1

Anser*If KYes

INTERPRETATIONAs per our surve' the response for the recentl' used laptop is as follos i2e IB& is 1=D 2L"H" is 15D 2 8 is 1D 2 !LL is 1D 2 -L is 1%D 2-"&8AJ is 1D and "+;S

is . +here is /ore response for 8 laptop i2e 1D.

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QUESTION .7

&ost i/portant reason for using the particular laptop :+ic0 one)?

a. +;+AI&+

#. S;HI-

c. BUSISS

d. 8;I-

e. B;A! ;LIABILI+Y

"ptions ntertain/ent Service Business 8rice Brand ;elia#ilit'

o.of respondent 14 1> % 1 11

8ercentage 14D 1>D %D 1D 11D

INTERPRETATION

As per our surve' the response for the /ost i/portant reason for using the particular

laptop is as follos entertain/ent is 14D2service is 1>D 2#usiness is %D 2price is1D2

#rand relia#ilit' is 11D. +here is /ore response for #usiness i2e %D

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QUESTION .8

+he 8rice range of the laptop preferred #' 'ou :in ;s.)

"ptions F%CCCC %CCCC*5CCCC 5CCCC*4CCCC 4CCCC*1CCCCC F1CCCCC

o.of respondent %% 1 11 =

percentage %%D D 1D 11D =D

INTERPRETATION

As per our surve' the response for the price range that is prefera#le is as follos F%CCCCis %%D 2 %CCCC * 5CCCC is D 2 5CCCC * 4CCCC is 1D 2 4CCCC * 1CCCCC is 11D 2 F1CCCCC is =D .

+here is /ore preferance for the price range F%CCCC i2e %%D .

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QUESTION .9

o ould rate the laptops?

:5*ver' good2*good2%*average2*#ad21*ver' #ad)

Laptop IB& L"H" 8 !LL -L -"&8AJ "+;

;ating 15D 1>D D 1D 1CD 15D =D

INTERPRETATION

As per our surve' the response for the rating of laptop is as follos i2e IB& is 15D 2L"H" is 1>D 2 8 is D 2 !LL is 1D 2 -L is 1CD 2-"&8AJ is 15D and "+;S

is =D . +here is /ore response for 8 laptop i2e D.

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QUESTION .10

8lease chec0 three /ost i/portant reasons h' 'ou selected the #randed laptop

1. I anted to tr' so/ething ne %D. Branded laptops facilities are ver' good 15D

%. I sa advertise/ent for the #randed laptops 1D

. So/eone reco//ended the #randed laptops %CD

5. &' organi3ation choose the #randed laptops 1>D

INTERPRETATION

As per our surve' the response for /ost i/portant reasons h' the' selected the#randed laptop is as follos i2e I anted to tr' so/ething ne is %D 2 Branded laptops

facilities are ver' good is 15D 2 I sa advertise/ent for the #randed laptops is 1D 2

So/eone reco//ended the #randed laptops is %CD 2 &' organi3ation choose the #randed

laptops is 1>D .+here is /ore response for Kso/eone reco//ended the #randed laptops is

%CD.

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QUESTION.11

Are 'ou satisfied ith 'our Laptop?

A.YS :=CD)

B." :CD)

INTERPRETATION

As per our surve' the people ho are satisfied ith there laptops is =CD and ho are

not is CD .

'UESTIONARE

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1. A&

. (!;

A.E&AL

B.&AL

%. A(

. &A;;I!

A.YS

B."

5. &AIL*I!

=. 8" U&B;

4. !U-A+I" JUALIEI-A+I"

>. "--U8A+I"

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. 8LAS A& + LA8+"8 +A+ -"&S +" Y"U; &I! I&&!IA+LY?

A.IB&

B.L"H"

-.8

!.!LL

.-L

E.-"&8AJ(."+;S

1C. A& EW "+; LA8+"8?

A.IB&

B.L"H"

-.8

!.!LL

.-

E.-"&8AJ

(."+;S

11. !" Y"U 8;E; AY 8A;+I-ULA; LA8+"8 :&"; +" BUY) ?

A.IB&

B.L"H"

-.8

!.!LL

.-L

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E.-"&8AJ

(."+;S

1. !" Y"U AH AY LA8+"8 E"; Y"U; US ;-+LY?

A.YS

B."

1%. &"S+ I&8";+A+ ;AS" E"; USI( + 8A;+I-ULA; LA8+"8 :+I-M

")?

A.+;+AI&+

B.S;HI-

-.BUSISS

!.8;I-

.B;A! ;LIABILI+Y

1. + 8;I- ;A( "E + LA8+"8 8;E;;! BY U :I ;S.)

A.F %CCCC

B.%CCCC N 5CCCC

-.5CCCC*4CCCC

.4CCCC*1CCCCC

E.F 1CCCCC

15. "W W"UL! Y"U ;A+ + LA8+"8

:5 N Her' (ood2 N (ood2% N Average 2 N Bad2 1 N Her' Bad)

A.5

B.

-.%

!.

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.1

1=. 8LAS --M +; &"S+ I&8";+A+ ;AS"S WY Y"U SL-+!

+ B;A!! LA8+"8

A.I WA+! +" +;Y S"&+I( W

B.B;A!! LA8+"8S EA-ILI+IS A; H;Y (""!

-.I SAW A!H;+IS&+ E"; + B;A!! LA8+"8

!.S"&" ;-"&&!! + B;A!! LA8+"8

.&Y ";(AIOA+I" -""S + B;A!! LA8+"8

14. A; Y"U SA+ISEI! WI+ Y"U; LA8+"8?

A.YS

B."

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CONCLUSION

In toda's changing scenario custo/ers are having poer toards success or failure of an'

#randed product. As our product is laptops of different #rands is ell 0non a/ong our

respondents2 and it is used #' our respondent in their dail' life directl' or indirectl'. So e

got good response fro/ the corporate orld as ell as co//on people. +he /ost fa/iliar

for/ of laptop is a /anuall' operated device ith one or /ore sets of /an' services2 features

and function. ach set of services2 features and function can #e in one of to states7 eitherPclosedP /eaning the contacts are touching and feeling can flo #eteen the/2 or PopenP2

/eaning the contacts are separated and none concluding. +his research provides infor/ation

that helps the executives /a0e a rational decision. In so/e instances particularl' if an

experi/ent is run2 the research in /an' co/e close to specif'ing the precise alternative to

choose@ in other cases2 especiall' ith descriptive studies2 the research ill onl' partiall'

clarif' the situation2 and /uch ill #e left to the executives $udg/ent.

consumer opinion on laptaps

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